Galatea Pepperell
Melbourne,VIC
Summary
Experienced Account Director with a passion for blending creativity, strategic thinking, and client relationship management to drive successful marketing campaigns. Hailing from a creatively-driven background, I bring a unique perspective to every project. I excel in client communication and strategic planning, navigating the complexities of project management with ease. While advertising is often seen as glamorous, I thrive in the behind-the-scenes intricacies of account management, ensuring seamless project execution and client satisfaction. I'm eager to leverage my expertise as an Account Director, contributing to the success of a global agency and immersing myself in its dynamic culture.
Overview
5
5
years of professional experience
Work History
Account Director
HBK
Melbourne , VIC
03.2024 - Current
- Lead comprehensive advertising campaigns for diverse clients, including Dulux Paints, a private grammar school, a financial institution, and a government body.
- Oversee photo and video shoots for digital advertising and print, ensuring high-quality deliverables.
- Manage website development projects, 1:1 communication initiatives, and both above and below the line advertising.
- Cultivate and maintain strong client relationships, providing strategic insights and recommendations to meet client objectives.
- Coordinate cross-functional teams and manage direct reports.
Senior Account Manager
Social Garden
Abbotsford , VIC
09.2022 - 12.2023
- Led Facebook and Meta ad campaigns, implementing advanced targeting strategies to optimize ROI and drive client success.
- Delivered compelling presentations and pitches to senior stakeholders, showcasing campaign performance and strategic recommendations.
- Collaborated with C-Suite teams to develop tailored marketing strategies aligned with client objectives and industry trends.
- Directed cross-functional teams, ensuring adherence to project timelines and budgets.
- Researched and secured new accounts within assigned territory, driving sales growth and profitability for the agency.
- Created comprehensive online marketing plans including SEO, PPC campaigns, email campaigns, affiliate marketing, display advertising, and remarketing.
Senior Account Manager
TRACK
Auckland , New Zealand
11.2021 - 09.2022
- Managed and delivered digital marketing campaigns for McDonald's New Zealand, including high-profile initiatives such as the Monopoly promotion
- Championed CRM campaigns, including email, app, and one-to-one communication initiatives.
- Briefed branding updates across integrated campaigns, driving brand affinity and recognition.
- Led creative and tech teams to ensure successful campaign delivery and client satisfaction.
- Exceeded sales goals through effective upselling and account management strategies.
- Supported junior account management professionals to enhance team performance and revenue generation.
- Implemented and reported on sales campaigns to enhance brand awareness and drive profits.
- Facilitated creative kick-off workshops to develop content plans and campaign strategies.
Account Manager
Digitas
Auckland , New Zealand
12.2020 - 11.2021
- Managed digital CRM campaigns and regular CRM deliverables for McDonald's Australia.
- Supervised the end-to-end process for email and SMS programs, achieving increased incremental spending.
- Streamlined operational processes, substantially boosting productivity and brand reputation.
- Spearheaded the MyMacca's loyalty program, launching across multiple communication channels including app, eDM and more.
- Managed NZ's largest FMCG 1:1 communication programme - a multi-faceted email communication with a hyper-personalized data strategy.
- Delivered campaigns which resulted in incremental spend.
- Directed a diverse team comprising members from technical, creative, and design backgrounds.
Account Executive
Digitas
Auckland , New Zealand
02.2020 - 12.2020
Education
Bachelor of Arts - Communication Design
Auckland University Of Technology
Auckland 2021
Diploma - Digital Creativity
Media Design School
Auckland 2017
Skills
- Multi-Channel End-to-End Campaign Management
- Global Agency Perspective
- Strategic Planning and Execution
- Data-Driven Decision Making
- Cross-Functional Leadership
- Presentation and Pitching Skills
- Production management
Timeline
Account Director
HBK
03.2024 - Current
Senior Account Manager
Social Garden
09.2022 - 12.2023
Senior Account Manager
TRACK
11.2021 - 09.2022
Account Manager
Digitas
12.2020 - 11.2021
Account Executive
Digitas
02.2020 - 12.2020
Bachelor of Arts - Communication Design
Auckland University Of Technology
Diploma - Digital Creativity
Media Design School
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