Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Websites
Timeline
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Gao DAI

haymarket,NSW

Summary

Marketing and e-commerce professional with extensive experience in social media content creation and online sales. Active Xiaohongshu and Instagram creator with a strong understanding of conversion-driven content and consumer behavior. Skilled in brand promotion, influencer marketing, and digital strategy, with a focus on driving engagement and revenue growth in the fashion industry.

Overview

6
6
years of professional experience

Work History

Social Media & Content Marketing Specialist

self employed
Sydney
01.2020 - Current
  • Built and managed personal social media accounts with over 160,000+ followers on Xiaohongshu, focusing on fashion and lifestyle content.
  • Developed high-performing content strategies that consistently increased engagement, reach, and follower growth.
  • Planned and executed content for product promotion, achieving strong conversion rates through storytelling and visual branding.
  • Collaborated with brands and influencers to enhance exposure and drive targeted traffic.
  • Leveraged insights from audience behavior and platform trends to optimize content performance and marketing strategies.
  • Integrated content marketing with e-commerce operations, contributing directly to online sales growth.

Sales Associate

Zimmermann
02.2023 - 08.2023
  • Guided customers in selecting fashion items and coordinating outfits to enhance their shopping experience.
  • Partnered with team members to exceed sales goals and effectively promote products.
  • Aided customers in locating specific products, addressing inquiries, and providing tailored product advice.

Public Relation

EMDARIY
01.2021 - 12.2022
  • Coordinated online and offline brand activities, expanding market presence on Taobao and Xiaohongshu.
  • Established long-term partnerships with bloggers having 10k+ followers.
  • Developed favorable brand image among customers, prospects, employees, and the public.

Online Sales

Bec-bridge and Carla Zampatti
01.2021 - 03.2021
  • Established official Tmall shop for two brands and coordinated with KOLs for promotion on Xiaohongshu.
  • Engaged WeChat customers through personalized interactions, enhancing brand visibility and driving sales.
  • Monitored online sales, provided customer service, and tracked inventory levels.
  • Developed and implemented marketing strategies to increase online sales of fashion products.
  • Maintained up-to-date records of all online sales transactions.

Sale Assistant

Luxury Retail Store
06.2020 - 09.2020
  • Utilized product knowledge to assist customers in selecting suitable items.
  • Greeted customers as they entered the store and offered to assist them with locating items.
  • Trained new team members to enhance their integration into the team.
  • Managed daily operations of a busy retail store.

Education

Digital culture -

The Univeristy of Sydney
Sydney, NSW
12-2022

Skills

  • Teamwork
  • Content creation
  • Customer relationship management
  • Data analysis
  • Project management
  • Flexibility and Adaptability
  • Result focused
  • Sales strategies
  • Sales techniques

Personal Information

Date of Birth: 06/21/00

Languages

  • English
  • Japanese
  • Chinese, Native
  • English, Advanced
  • Japanese, Intermediate

Timeline

Sales Associate

Zimmermann
02.2023 - 08.2023

Public Relation

EMDARIY
01.2021 - 12.2022

Online Sales

Bec-bridge and Carla Zampatti
01.2021 - 03.2021

Sale Assistant

Luxury Retail Store
06.2020 - 09.2020

Social Media & Content Marketing Specialist

self employed
01.2020 - Current

Digital culture -

The Univeristy of Sydney
Gao DAI