Garima Singh
Wyndham Vale,VIC
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
12
12
years of professional experience
Work History
Digital Marketing Specialist
City Chic Collective
Sydney, NSW
02.2022 - 09.2023
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Evaluated market trends to stay current on consumer and competitor changes.
- Worked with the internal and external stake holders to deliver insights to help increase conversion and revenue and evaluated market trends to stay current on consumer and competitor changes.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy & identify pain points & trends and find new customer data insights to drive business growth.
Ecommerce Consultant
Freelance
Sydney, NSW
11.2020 - 02.2022
- Analyzed problematic areas to provide recommendations and solutions.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
- Created and developed detailed work plans to meet business priorities and deadlines.
- Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
- Generated reports detailing findings and recommendations.
Digital Marketing Lead
The Proactiv Company
Sydney, NSW
10.2019 - 11.2020
- Created social media content with innovative brand messaging to support new product launches in conjugation with internal product development team and 3rd party vendors for BTL strategies.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Planned and executed email marketing programs and automated campaigns with a focus on revenue growth while optimizing agreed core email KPIs.
- Managed & lead digital agency with aim to grow sales and leverage all channels to drive campaign performance and within an agreed CPA threshold for Proactiv.
Ecommerce Manager
Modibodi
Sydney, NSW
03.2019 - 07.2019
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Incorporated e-commerce objectives in social media platform management.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Managed execution and reporting of all web analytics including content, site, traffic, and marketing campaign analysis (Google Analytics, Facebook, EDM & AdWords)
Ecommerce Specialist
Jasco Pty Ltd.
Sydney, NSW
03.2018 - 03.2019
- Maintained working knowledge of company products, services and promotions.
- Established and maintained e-commerce website to promote and sell products.
- Tested website features and functionality for optimal performance.
- Utilized various analytics tools to track customer behaviour and optimize website layout.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
Ecommerce Coordinator
Unitex Pty Ltd
Sydney, NSW
07.2017 - 03.2018
- Entered data, generated reports, and produced tracking documents.
- Gathered and organized materials to support operations.
- Set priorities and problem-solved workflow issues to maintain rapport with customers and managers.
- Managed various E-Commerce Platforms (Shopify, Big Commerce, Woo Commerce, Magento, Straight sell etc.) Product Submission Feeds and Stock Feeds.
- Worked with Stock Coordinators on transfers, returns, Inspections and in regards to replenishment of stock to the retail stores
- Generated an efficient return/exchange program for B2C customers.
E-commerce Coordinator
Accent Group Ltd
Sydney, NSW
09.2016 - 06.2017
- Worked directly with account managers on new orders.
- Added, updated and removed product from e-commerce systems.
- Coordinated and drove e-commerce and social media platforms.
- Helped streamline workflows from e-store, to vendor, to end client and to buyer.
Ecommerce Manager
Benzara Inc
Delhi, India
06.2014 - 04.2016
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Helped find leading online retailers and platforms to connect with consumers.
- Tracked consumer behaviour, content management and weight of purchase to develop robust customer acquisition and retention programs.
Ecommerce Coordinator
Corsetdeal Pty Ltd
Delhi, India
06.2011 - 11.2013
- Entered data, generated reports, and produced tracking documents.
- Gathered and organized materials to support operations.
- Maintained working knowledge of company products, services and promotions.
- Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
- Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
- Established and maintained e-commerce website to promote and sell products.
Education
MBA - Marketing Management And Research
Panjab University
Punjab, India05.2011
Skills
- Report Preparation
- Digital Media
- Data Analysis
- Strategy Management
- Professional Correspondence
- Competitor Review
- Customer Retention Strategies
- Customer Insight
- Client Meetings
- Team Member Development
- Persuasive Communication
- Customer Demographics
Timeline
Digital Marketing Specialist
City Chic Collective
02.2022 - 09.2023
Ecommerce Consultant
Freelance
11.2020 - 02.2022
Digital Marketing Lead
The Proactiv Company
10.2019 - 11.2020
Ecommerce Manager
Modibodi
03.2019 - 07.2019
Ecommerce Specialist
Jasco Pty Ltd.
03.2018 - 03.2019
Ecommerce Coordinator
Unitex Pty Ltd
07.2017 - 03.2018
E-commerce Coordinator
Accent Group Ltd
09.2016 - 06.2017
Ecommerce Manager
Benzara Inc
06.2014 - 04.2016
Ecommerce Coordinator
Corsetdeal Pty Ltd
06.2011 - 11.2013
MBA - Marketing Management And Research
Panjab University