Garima Singh
Wyndham Vale,VIC
Summary
Highly analytical and data-driven E-commerce Manager effectively scales online customer acquisition efforts and e-commerce capabilities to drive sales growth. Routinely tests new features and assets and measures results as company grows and evolves. Strong understanding of e-commerce consumer behavior and audience segmentation along with website analytic and tracking tools.
Overview
12
12
years of professional experience
Work History
Digital Marketing Specialist
City Chic Collective
02.2022 - 09.2023
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Evaluated market trends to stay current on consumer and competitor changes.
- Worked with the internal and external stake holders to deliver insights to help increase conversion and revenue and evaluated market trends to stay current on consumer and competitor changes.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy & identify pain points & trends and find new customer data insights to drive business growth.
Ecommerce Consultant
Freelance
11.2020 - 02.2022
- Analyzed problematic areas to provide recommendations and solutions.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
- Created and developed detailed work plans to meet business priorities and deadlines.
- Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
- Generated reports detailing findings and recommendations.
Digital Marketing Lead
The Proactiv Company
10.2019 - 11.2020
- Created social media content with innovative brand messaging to support new product launches in conjugation with internal product development team and 3rd party vendors for BTL strategies.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Planned and executed email marketing programs and automated campaigns with a focus on revenue growth while optimizing agreed core email KPIs.
- Managed & lead digital agency with aim to grow sales and leverage all channels to drive campaign performance and within an agreed CPA threshold for Proactiv.
Ecommerce Manager
Modibodi
03.2019 - 07.2019
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Incorporated e-commerce objectives in social media platform management.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Managed execution and reporting of all web analytics including content, site, traffic, and marketing campaign analysis (Google Analytics, Facebook, EDM & AdWords)
Ecommerce Specialist
Jasco Pty Ltd.
03.2018 - 03.2019
- Maintained working knowledge of company products, services and promotions.
- Established and maintained e-commerce website to promote and sell products.
- Tested website features and functionality for optimal performance.
- Utilized various analytics tools to track customer behaviour and optimize website layout.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
Ecommerce Coordinator
Unitex Pty Ltd
07.2017 - 03.2018
- Entered data, generated reports, and produced tracking documents.
- Gathered and organized materials to support operations.
- Set priorities and problem-solved workflow issues to maintain rapport with customers and managers.
- Managed various E-Commerce Platforms (Shopify, Big Commerce, Woo Commerce, Magento, Straight sell etc.) Product Submission Feeds and Stock Feeds.
- Worked with Stock Coordinators on transfers, returns, Inspections and in regards to replenishment of stock to the retail stores
- Generated an efficient return/exchange program for B2C customers.
E-commerce Coordinator
Accent Group Ltd
09.2016 - 06.2017
- Worked directly with account managers on new orders.
- Added, updated and removed product from e-commerce systems.
- Coordinated and drove e-commerce and social media platforms.
- Helped streamline workflows from e-store, to vendor, to end client and to buyer.
Ecommerce Manager
Benzara Inc
06.2014 - 04.2016
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
- Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
- Helped find leading online retailers and platforms to connect with consumers.
- Tracked consumer behaviour, content management and weight of purchase to develop robust customer acquisition and retention programs.
Ecommerce Coordinator
Corsetdeal Pty Ltd
06.2011 - 11.2013
- Entered data, generated reports, and produced tracking documents.
- Gathered and organized materials to support operations.
- Maintained working knowledge of company products, services and promotions.
- Interacted with and sold to e-commerce customers and delivered prompt and courteous service.
- Displayed positive, professional, friendly and high-energy willingness to assist customers through video, chat or telephone interactions.
- Corresponded with online customers to address questions or complaints about products, policies, or shipping methods.
- Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
- Established and maintained e-commerce website to promote and sell products.
Education
MBA - Marketing Management And Research
Panjab University
Punjab, India05.2011
Skills
- Report Preparation
- Digital Media
- Data Analysis
- Strategy Management
- Professional Correspondence
- Competitor Review
- Customer Retention Strategies
- Customer Insight
- Client Meetings
- Team Member Development
- Persuasive Communication
- Customer Demographics
Timeline
Digital Marketing Specialist
City Chic Collective
02.2022 - 09.2023
Ecommerce Consultant
Freelance
11.2020 - 02.2022
Digital Marketing Lead
The Proactiv Company
10.2019 - 11.2020
Ecommerce Manager
Modibodi
03.2019 - 07.2019
Ecommerce Specialist
Jasco Pty Ltd.
03.2018 - 03.2019
Ecommerce Coordinator
Unitex Pty Ltd
07.2017 - 03.2018
E-commerce Coordinator
Accent Group Ltd
09.2016 - 06.2017
Ecommerce Manager
Benzara Inc
06.2014 - 04.2016
Ecommerce Coordinator
Corsetdeal Pty Ltd
06.2011 - 11.2013
MBA - Marketing Management And Research
Panjab University
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