GAURAV DEGRA
Melbourne,VIC
Summary
My master's degree in management and marketing has provided me with a robust foundation in strategic principles and marketing strategies, emphasizing customer experience. This combination of skills equips me to engage in strategic discussions and propel business growth through targeted customer interaction and marketing efforts.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Sales Associate (Part-Time)
Sunglass Hut Australia & NZ
06.2023 - 02.2024
- Consistently surpassed sales goals by engaging customers
- Actively engaged in promotional campaigns, leveraging marketing strategies to boost sales by 25% during peak periods
- Pursued professional development to improve sales skills, through product training and customer service workshops
- Thrived in a fast-paced retail environment, managing multiple customer queries and sales processes simultaneously
- Kept abreast of current trends in fashion and eyewear, using this knowledge to advise customers and drive sales
- Skilled in upselling products by highlighting their benefits and matching them to customer needs.
Digital Marketing (Winter Intern)
Marketing Eye
06.2023 - 08.2023
- Focused on content creation, including blog posts, to sustain and update the company's website
- Handled social media platforms to engage with targeted audience
- Led in the creation of marketing collateral including brochures presentations and videos adhering to brand guidelines
- Implemented email automation campaigns using G-suite
- Analyzed Australia's leading marketing service websites for SEO insights, prioritizing competitive analysis
- Directed and produced a brand interview video on young individuals' views about digital marketing trends, featuring a deep dive with the Marketing Manager
- Targeted EDM campaigns, increasing open rates by 25% and conversion rates by 15%, through audience segmentation and personalized content strategies.
Marketing (Summer Intern)
E Care Careers
02.2023 - 04.2023
- Managed and implicated brand strategy for social media platforms to widen reach by 15% in a month
- Compiled and examined customer feedback to optimize marketing strategies and measured its efficacy against KPIs
- Lead generation on a daily basis resulting in 10% increase in customer reach
- Maintained and updated CRM databases
- Created a company presentation in collaboration with team members using Canva.
Marketing and Finance Intern
Opulence Business Solutions
08.2020 - 10.2020
- Analyzed 50 investment schemes and pitched to investors every week
- Prioritized and managed multiple customer 45% approx) requests simultaneously, ensuring timely and efficient delivery of services
- Maintained accurate and up-to-date customer records, resulting in a 100% accuracy rate and enhanced efficiency in addressing needs
- Led negotiations with customers, resulting in 30% contract renewals and raised customer loyalty.
Education
Masters of Management (Marketing) -
Melbourne Business School, The University of Melbourne
Melbourne, VIC12.2023
Bachelor's of Business Administration -
Manipal Academy of Higher Education
Melbourne, VIC12.2021
Skills
- Marketing Strategy
- Sales
- Metrics
- Marketing Analysis
- Branding
- Advertising & Comm
- MS Excel
- Analytical Skills
- MS Word
- Adaptability
- Self-Motivated
- Powerpoint
- Leadership
- Communication Skills
- Critical Problem Solving
- Teamwork and Collaboration
- Time Management
- Problem-solving skills
- Reliable and punctual
- Goal-Oriented
- Outgoing Personality
Certification
- SEO Masterclass (Udemy) (Ongoing)
- Google Ads Application Certification, 2023
- Google SEO, 2023 (Coursera)
- Marketing in a Digital World, 2022 (Coursera)
- Excel Skills for Business, Macquarie University, Sydney, 2021
- Foundations of Business Strategy, University of Virginia, 2021
- Microsoft Applications, 2020
- Google Analytics, 2020
Accomplishments
- Strategic Panel Discussion Making, Melbourne Business School, Engaged in strategic discussions with the Melbourne Business School Innovation Lab and the City of Melbourne, focused on innovative approaches to empower small business owners, 2022
- Mentorship, Melbourne Business School, Mentored 7 Masters of Management students, offering personalized guidance for academic and professional development, July 2022 - September 2023
- Volunteering, Melbourne Business School, Volunteered for Melbourne Business School Student Association, Semester 1, 2022
Passions
- Lawn Tennis
- Fitness & Gym
- Reading
- Listening Podcasts
- Travel
Community Service
- FARMER'S RURAL, Directed Self-Help Groups empowering women for economic independence at "Farmers Rural Development Society NGO", 2021
- National Business Fest, Manipal University, Runner-up (Marketing), 2019
Hobbies and Interests
CAPTAIN, Captained the university lawn tennis team and in the same year bagged 2nd position in south zone national championship
Timeline
Sales Associate (Part-Time)
Sunglass Hut Australia & NZ
06.2023 - 02.2024
Digital Marketing (Winter Intern)
Marketing Eye
06.2023 - 08.2023
Marketing (Summer Intern)
E Care Careers
02.2023 - 04.2023
Marketing and Finance Intern
Opulence Business Solutions
08.2020 - 10.2020
Masters of Management (Marketing) -
Melbourne Business School, The University of Melbourne
Bachelor's of Business Administration -
Manipal Academy of Higher Education
- SEO Masterclass (Udemy) (Ongoing)
- Google Ads Application Certification, 2023
- Google SEO, 2023 (Coursera)
- Marketing in a Digital World, 2022 (Coursera)
- Excel Skills for Business, Macquarie University, Sydney, 2021
- Foundations of Business Strategy, University of Virginia, 2021
- Microsoft Applications, 2020
- Google Analytics, 2020
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