▪ A Senior Executive at leading FMCG employer Lion Ltd for 16 years.
▪ Diversity of skills having worked across Finance, Commercial, Sales, Marketing, and Executive leadership positions for multiple organisations both large and small for over 25 years.
▪ A strong track record of developing and executing vision and strategy, delivering sustainable results through empowering people to be there best, leading business’s through change, and implementing long term stakeholder engagement models.
▪ A self-aware and authentic leader who values people with integrity and passion.
Relocated back to Sydney to lead a new centralised team responsible for the Independent retail channel that represents 50% of the total beer market in Australia. Leading a transformation agenda for Lion in this channel from structures, processes, and systems whilst delivering strong Customer engagement and business results with leading retail banners.
▪ Developing and delivering a significant turnaround strategy for Royal Fremantle Golf Club.
▪ National Customer Director – Independents: responsible for $1.2b in annual sales, based in Sydney.
▪ Regional Director of Lion - Western Australia:
Responsible for Lion’s alcohol business in WA (Swan Brewery) generating over $400 million in sales revenue and $100 million EBIT.
▪ Responsible for the development and execution of various strategies at Lion. Some highlights include:
o Lion’s Brand Portfolio Strategy in 2 markets resulting in market share growth in NSW and WA.
o Marketing Campaigns such as Tooheys NSW and XXXX Beach Cricket.
o The acquisition of Hotel businesses and ultimately the profitable divestment of over 20 Lion subsidiaries by working with the Lion Board, our Legal partners MSJ, and valued Business partners.
o Successful lead negotiation of several large partnership contracts including Merivale, Australian Turf Club, ANZ Stadium.
▪ Change Management – Maintaining and growing organisational engagement and culture through difficult times. For example, leading the closure of the iconic Swan Brewery at Canning Vale with significant staff redundancies. Consequential relocation and creation of office space at the Old Swan Brewery whilst growing staff engagement Scores to 99/100.
▪ Leadership - Leading teams for over 20 years in a diverse functional environment from Finance, Sales, and Marketing teams, many consisting of over 100 people. The development and career progression of people within my team gives me great personal satisfaction.
▪ Corporate Negotiation - Australian Institute of Company Directors
▪ Situational Negotiation – Sentinel
▪ Authentic Leadership – Leading Teams