Summary
Overview
Work History
Education
Skills
Accomplishments
External Studies
Remote Piloted Aircraft
Driver Training
Army Reserves
Ses Volunteer
Hobbies and Interests
Timeline
Generic
Gavin Kronberg

Gavin Kronberg

Newport,Australia

Summary

Experienced business director with expertise in high-level management across eCommerce, bricks and mortar retail, and manufacturing as a supplier of FMCG products. Proficient in all aspects of business operations, including profit and loss, new business development, staffing, labelling, packaging, product sourcing and development, sales, marketing, website development and maintenance, SEO/SEM, Google analytics, retail store design and presentation. Consistently surpassing career goals, driving substantial growth and profit beyond expectations while prioritising owner or shareholder value. Exceptional leadership skills with a focus on fostering a culture of open communication and safety. Proven ability to identify new business practices or opportunities while adhering to guidelines and rules. Disciplined approach to budget management and making quick, informed commercial decisions based on comprehensive evaluation. Possessing a mature, calm demeanour with a creative flair and sense of humour. Thrives both independently and within fast-paced team environments. Natural talent for exceptional customer service and clear communication across all levels of an organization. Previous experience includes roles at Target Australia, Repco Australia/New Zealand, Coles Group, Mitre 10, Australian Defence Force Army Reserves, Serco, SES member, Driver Safety.com.au, Lightning Products, Proud Products, as well as independent consulting in various business roles.

Overview

28
28
years of professional experience

Work History

Self Employed - Semi Retired

Gavin Kronberg
02.2025 - Current
  • Having semi-retired, I have an open diary for any new roles / contract / temp / casual that suit my experience.

    Always on the look out for a position in;
    Store Development / design / layouts
    Project management
    Procurement
    Manufacturing
    Retail - buying / planning and sourcing.
    Voice over work / Character Voice over
    Copywriting
    Video presentation
    Drone work / video
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.
  • Passionate about learning and committed to continual improvement.
  • Organized and detail-oriented with a strong work ethic.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Learned and adapted quickly to new technology and software applications.

General Manager Sales, Marketing and Production

Proud Products Pty Ltd
01.2015 - 02.2025
  • Company Overview: Proud Products, a four million-dollar ISO 9001 business, with still a huge potential for growth
  • They are a supplier of natural and bio degradable cleaning products to the domestic and commercial markets
  • Website: www.euca.com.au
  • Key executive role within this 80+ year old family owned business
  • My role is to bring modern business practises to the business and manage the change through all levels of the business while building new and growing current supply partners plus continue to grow our market share via our current distribution channels while adding new partners for our brand/s as needed
  • Continual monitoring of raw materials supply and costings through to sales demand and final invoicing income
  • Manager of the Euca brand and all product marketing and development
  • Oversee the creation of all new products and ranges as deemed necessary from market information and customer interaction
  • Marketing of the on-line website, via 3rd party SEO and SEM team plus generate all social media and google analytics
  • Monitor, react and action as needed on a constant basis
  • Interaction with all customers with questions being answered as needed
  • With a priority given to customer service and being always freely available to our end users
  • Manage the procurement of all business necessary raw materials for the manufacture of all items
  • Responsible for business overheads and profit margins
  • 2017 – personally set up and built the on-line presence for Euca via www.eucaonline.com.au, requiring coordination of web builders, market analysts plus learning the complexity of running an on-line presence
  • Focusing on; Staff and team building, Sales and profit dollars and margin, Inventory tracking and forecasting, Reacting and planning production, Procurement of raw materials, Brand awareness, editorials, copywriting & creation of Point of sale, All marketing including printed and eCommerce, Packaging and products labels for all lines, New product creation, design and prototyping, Customer relationships, interaction and problem solving, Procurement of raw materials, both local and overseas - buying and planning, ISO 9001 accreditation monitoring and reviewing
  • Proud Products, a six million-dollar ISO 9001 business, with still a huge potential for growth
  • They are a supplier of natural and bio degradable cleaning products to the domestic and commercial markets
  • Website: www.euca.com.au

Business Manager

Tasmania Hardware (Clennett’s Mitre 10)
01.2013 - 09.2014
  • Company Overview: Joint Venture between Mitre 10 and the original owner, John Clennett
  • Key executive role within this joint Venture between Mitre 10 and the original owner, John Clennett
  • This role required all my previous retail experience and knowledge as it covered the full spectrum of business management
  • As well as bringing retail SOP's to the business, the role required my skills in the managing the design set up and fit out of a complete new store.
  • I was based in Melbourne, but travelled weekly to Hobart for this role – sadly the travel was the reason I had to give this role away


Store Development Manager

Repco Australia and New Zealand
03.2008 - 01.2013
  • This position reported to the general manager property, which had an annual budget expenditure of $10 million that covered over 350 stores for Repco and Ashdown Ingram
  • The role covered the internal store layout, designs and proposed fit outs for all key stores
  • Strategic relationships and continuous tendering and negotiation to achieve financial savings for each project, plus fixture design and development as required
  • My procurement skills were well used in this role with sourcing from local and overseas suppliers
  • A team of twelve people reported to me, plus at times this grew when extra staff and contractors were required to complete a number of projects simultaneously

Buying, Planning Manager, Group Product Manager and Minor Buying Roles + Category Manager Positions

Target
01.1997 - 01.2008
  • During this period, I honed my local and overseas sourcing, buying, planning, forecasting and tendering skills that includes a thorough understanding of strategic reviews, ranging creation, market analysis and how display and presentation can impact results
  • It has also given me a keen business financial acumen, instilled from a number of expert mentors over this time
  • This has all combined to give me a solid grounding in reading and reacting to no matter how much you personally can create products and ranges, in the end always your customers drive your sales and profits, so this then requires a decisive perception of how to react to each positive or negative result as they arise

Education

Diploma - Retail Management

ARA Retail Institute

Bachelor - Communication

Griffith University of Queensland

Copy Writing, Radio & on-air presentation skills, Television programming & production

The Advertising Academy

Short story & script writing

The Writing School NSW

Skills

  • Positive Demeanor
  • Service Excellence
  • Problem-solving
  • Excellent communication
  • Computer skills
  • Verbal communication
  • Time management
  • Retail Buying
  • Procurement
  • Sales
  • Manufacturing Process Improvement
  • Style Guide Creation
  • Label Design
  • Product creation
  • Online Marketing
  • Social Media Marketing
  • Freight
  • Store Development & Design

Accomplishments

The implemention of better procurement procedures for Proud Products saw a reduction in costs of all raw materials, which flowed through to a stable control of the business system pricing for sales. The end result was a strong bottom line profit, which was a turn around from previous negative results.


The Creation of a fluid brand style-guide across all products for Euca to maintain the family look which flowed through to the marketing and website design as well.


Completed the task of managing the whole factory move for Proud Products. Included tendering for all aspects of the exercise, designing the new layout, managing the move and all staff through to completion.

External Studies

  • ARA Retail Institute, Diploma in Retail Management
  • Griffith University of Queensland, Bachelor of Communication – deferred
  • The Advertising Academy, Copy Writing
  • The Advertising Academy, Radio & on-air presentation skills
  • The Advertising Academy, Television programming & production
  • The Writing School NSW, Short story & script writing

Remote Piloted Aircraft

Successfully completed the RPAS Training Course with Aviassist Pty Ltd for the issue of a <25kg Multirotor Remote Pilot Licence to Remote Pilot a Multirotor up to 25kg, 01/13/23

Driver Training

Teaching and training all aspects of vehicle control and behavior, one on one coaching, perfecting my own driving.

Army Reserves

Was an Infantry member of the 8/7 Laverton, 01/01/07 to 31/12/09

My 2nd entry into the ADF was from  01/01/19 to 30/11/20 

Ses Volunteer

Joined Hobsons Bay SES as a volunteer member, 07/01/22

Hobbies and Interests

  • Have a passion for classic and unique motor vehicles, plus driver education
  • Love to design, renovate and do DIY projects around the House
  • Have an interest in martial arts, and have studies various forms of karate and Tai Chi Chen
  • Physical exercise and running, plus a keen cyclist
  • Enjoy reading plus also have a writing bug, so have a number of short stories written and underway
  • Enjoy understanding the creation and production processes in movies and videos

Timeline

Self Employed - Semi Retired

Gavin Kronberg
02.2025 - Current

General Manager Sales, Marketing and Production

Proud Products Pty Ltd
01.2015 - 02.2025

Business Manager

Tasmania Hardware (Clennett’s Mitre 10)
01.2013 - 09.2014

Store Development Manager

Repco Australia and New Zealand
03.2008 - 01.2013

Buying, Planning Manager, Group Product Manager and Minor Buying Roles + Category Manager Positions

Target
01.1997 - 01.2008

Bachelor - Communication

Griffith University of Queensland

Copy Writing, Radio & on-air presentation skills, Television programming & production

The Advertising Academy

Short story & script writing

The Writing School NSW

Diploma - Retail Management

ARA Retail Institute

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