Gavin Sommer

A dynamic, results driven senior leader, marketer and team builder with more than 25 years’ experience in brand strategy, customer acquisition and retention marketing across a broad range of industries. Deeply passionate about driving creativity, customer experience, business performance through marketing strategies, brand campaigns and strategic relationship management. I believe in people and building diverse, high calibre teams. Strong teams drive innovation and business success. Proven ability to lead and develop long lasting client relationships that drive strategic goals and transformation. I have worked in leadership roles in a range of businesses across consultancy, marketing, and the advertising industry.

• Successfully retained and nurtured key client accounts, resulting in a client retention rate of 90%.
• Developed and executed highly successful marketing campaigns that resulted in significant increases in brand awareness, customer engagement, and sales for all clients.
• Implemented mentorship programs that improved team skills, resulting in enhanced client satisfaction and increased productivity.

• Marketing Strategy
• P&L Management
• Mentorship
• Agile Delivery
• People Management
• Business Planning
• Agency Marketing
• Client Onboarding

• Performance Marketing
• Digital / Rich Media
• Social Media
• SEO
• Content Marketing
• CRM & 1:1

• ActewAGL
• Lion
• Qantas
• Crown Resorts
• Jaguar Land Rover
• Agence de Parfum
• Fragrances of the World
• Menulog
• Telstra
• Vodafone

• Range Rover Sport Car of the Year Awards Drive, 01/01/22
• Campaign of the Year Land Rover Defender, 01/01/21
• Best Fragrance Launch Juliette Has A Gun - Esprit Magazine, 01/01/18
• Vodafone Campaign of the Year B&T - Little Protest, 01/01/15
• Cannes Gold Lion Frucor V Energy Drinks Best OOH, 01/01/04

• AFFINITY, General Manager, 06/01/24, Current, AFFINITY, a Growth Accelerator and leading full-service business based in Sydney, specialising in crafting strategic and innovative initiatives, we leverage expertise across advisory, brand creation, CX, EX & CRM, data, technology, and media to unlock the full potential of every brand we collaborate with ensuring sustainable growth.
• Accenture Song, Senior Digital Marketing Director - Engagement Lead, 05/01/22, 22/05/24, As the Senior Digital Marketing Director - Engagement lead, I’m responsible for driving creative solutions by accelerating change across our client’s businesses to create purpose lead growth and lasting value.
• Spark44 | Accenture Song, General Manager | APAC Lead, 01/01/19, 05/01/22, As the APAC Lead of a high performing agency within a global network, I led the team to drive and deliver innovative and agile customer experience outcomes.
• Menulog, Senior Marketing Director, 07/01/18, 12/01/18, At Menulog I was appointed as the Senior Marketing Manager where I was reporting into the Marketing Director and had a team of 3 direct reports.
• Agence de Parfum, Senior Marketing Manager, 08/01/16, 07/01/18, Managed and provided ongoing development of customer lifecycle communications such as onboarding, reactivation and behavioural triggers across all business segments.
• Fragrances of the World, Senior Marketing Manager, 09/01/15, 11/01/16, Hired into a newly created position to lead the brand strategy for the business and drive profitable growth across all owned assets.

• Cummins & Partners – Group Account Director – Vodafone
• Brand DDB - Group Account Director – Telstra
• M&C Saatchi- Group Account Director – Commonwealth Bank
• Disciple - Group Account Director – Subaru / Sunrise
• Idea Works - Senior Project Director – Coates Hire
• Clemenger BBDO - Senior Account Director – Frucor / BlueScope

• Airline
• Alcohol
• Luxury Automotive
• Niche Luxury Perfume
• Telecommunications
• Financial Service