Gayan Dharmasena

• HR Digital Transformation : Designed and implemented innovative digital HR strategies to enhance efficiency, scalability, and employee experience.
  Spearheaded the deployment of HR technologies, including HCM systems, talent management platforms, and analytics tools.
  Automated key HR processes, such as onboarding, performance management, and payroll, to streamline operations and reduce manual intervention.
  Led cross-functional teams to ensure seamless integration of HR systems with other business platforms.
• Learning and Development : Developed and executed a comprehensive learning and development strategy to upskill employees and foster a culture of continuous learning.
  Implemented e-learning platforms and AI-driven learning systems to deliver personalized training solutions.
  Conducted needs assessments to identify skill gaps and designed tailored training programs to align with organizational goals.
  Measured the effectiveness of L&D initiatives through KPIs, feedback, and ROI analysis.
• Leadership and Collaboration: Partnered with senior leadership to align HR digitalization and L&D initiatives with organizational objectives.
  Managed global teams, vendors, and stakeholders to deliver projects on time and within budget.
  Advocated for change management strategies to ensure smooth adoption of new tools and processes.
• Analytics and Reporting: Leveraged HR data and analytics to drive data-driven decision-making and provide insights into workforce trends.
  Enhanced employee experience by implementing real-time feedback mechanisms and predictive analytics.
• Learned and adapted quickly to new technology and software applications.
• Developed and maintained courteous and effective working relationships.
• Passionate about learning and committed to continual improvement.
• Self-motivated, with a strong sense of personal responsibility.
• Worked effectively in fast-paced environments.

The Head of HR Digitalization and Automation at ADL is pivotal in driving the digital transformation within the HR function. This role involves leading the integration of digital technologies and automation tools to enhance HR efficiency and effectiveness. The position is crucial for implementing innovative HR solutions that align with ADL's technological advancement, focusing on optimizing HR processes, data analytics, and digital workflows to support ADL's digital and IT services. The role requires a combination of technical expertise and HR acumen to ensure that digital solutions effectively meet the dynamic needs of the organization and its workforce.

Digital Transformation and HR Technology Implementation

• Lead HR Digital Transformation Initiatives: Spearhead the integration and adoption of digital technologies within the HR function.
• Implement HR Automation Tools: Identify and implement automation tools to streamline HR processes, improving efficiency and accuracy.
• Oversee HR Technology Projects: Manage the deployment and maintenance of HR technology projects, ensuring they meet organizational needs and objectives.

Data Analytics and Insight Generation

• Develop HR Analytics Capabilities: Establish and enhance HR data analytics to provide actionable insights for decision-making.
• Data-Driven HR Decision Support: Utilize data analytics to support strategic HR decisions, including workforce planning and talent management.
• Ensure Data Integrity and Compliance: Oversee the accuracy and security of HR data, ensuring compliance with data protection regulations.

Process Optimization and Best Practices

• Optimize HR Processes through Technology: Continuously assess and improve HR processes through digital solutions.
• Promote Best Practices in HR Technology Use: Advocate for the adoption of best practices in the use of HR technology and digital tools.
• Collaborate with IT and Other Departments: Work closely with the IT department and other business units to align HR digitalization efforts with overall business strategies.

Training and Change Management

• Facilitate Training on New HR Technologies: Develop and deliver training programs for HR and other employees on new HR technologies and systems.
• Lead Change Management Initiatives: Manage change effectively as new digital HR processes and systems are implemented.
• Cultivate a Digital Mindset in HR: Foster a culture of innovation and digital fluency within the HR team and across the organization.
• Demonstrated commitment to continuous competency development, consistently enhancing technical proficiencies and soft skills to effectively navigate evolving IT landscapes.
• Implemented succession planning initiatives, promoting long-term stability in key leadership positions.
• Established strong relationships with key stakeholders to ensure alignment of HR goals with business objectives.

To prevent external cyber-attacks resulting from human error, my responsibility at Virtusa is to train and educate all employees on information security competencies. We have implemented a global security awareness and training program targeting over 40,000 employees across four generations.

• I stay up to date with the latest developments in cyber security theory and practices and compose newsletters, posters, and digital awareness materials to promote top-of-mind security practices.
• Additionally, I create and deliver information security training programs to Virtusa staff members, independent contractors, system teams, network teams, and key projects worldwide. These training sessions utilize a variety of instructional techniques and delivery methods, including classroom-based learning and virtual learning, incorporating gamification elements to enhance the training outcomes.
• During the onboarding process, I conduct employee induction training for new hires, ensuring they receive essential information security training.
• To mitigate phishing risks, I conduct phishing simulations targeting all 40,000 users and provide training for repeat offenders, aiming to reduce the phishing failure rate and encourage better reporting of phishing incidents. Experience in using Cofense, KnowBe4, and Microsoft attack simulators.
• .I also provide support for audit activities related to IT Security Awareness in key accounts and develop necessary awareness materials as required.
• In addition to these responsibilities, I focus on developing leadership competencies for middle managers, assisting them in advancing their positions on the leadership ladder.
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.

• Designed and led high-impact training programs that drive measurable behavioral change, directly improving sales performance and operational efficiency.
• Developed strategic learning content aligned with business objectives, ensuring training programs contributed to revenue growth and financial targets.
• Implemented competency mapping, identifying and developing high-potential leaders to drive sales, profitability, and value chain optimization.
• Created job aids, facilitator guides, and on-the-job training systems to enhance team productivity and sales effectiveness.
• Introduced innovative training methodologies, including tutorials and demonstration models, improving skill development and customer engagement strategies.
• Launched an automated ordering system, streamlining sales operations, reducing lead times, and increasing order accuracy, resulting in higher customer satisfaction and repeat business.
• Aligned training initiatives with business growth strategies, ensuring a direct impact on sales performance and market expansion.
• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.

• Drove revenue growth by increasing market share to 36% for refills and 61% for new cylinders, significantly boosting sales volume.
• Launched new products that expanded market penetration and enhanced customer retention.
• Implemented a game-changing CRM service model and introduced the gas auto cut-off regulator, increasing industrial market share by up to 65% and driving higher sales conversions.
• Led a high-impact rebranding initiative, introducing the new LAUGFS Gas logo, which resulted in a 31% increase in sales and brand equity.
• Expanded distribution channels by establishing GAS shops ("One Stop Shops"), improving accessibility and increasing sales through a streamlined secondary supply chain.
• Optimized the value chain to enhance operational efficiency, directly contributing to higher revenue generation and customer acquisition.

• Drove sales growth and market expansion by enhancing distribution and marketing strategies for both direct and affiliated products.
• Developed and executed targeted training programs, ensuring employees met and exceeded sales and performance expectations.
• Analyzed training needs and implemented a structured training calendar to align workforce capabilities with business objectives.
• Facilitated knowledge sharing and best practices, optimizing team efficiency and improving sales effectiveness.
• Regularly reviewed competencies and succession plans, ensuring a strong leadership pipeline to support business growth.
• Led recruitment and selection processes, securing top talent to drive sales and operational excellence.
• Implemented HR management strategies, including performance-driven reward and recognition programs to boost motivation and retention.
• Strengthened employee engagement and retention efforts, ensuring a high-performing workforce aligned with company goals.
• LION Brewery Ceylon PLC achievements under my direct supervision
  Introduction of competency-based training & competency development with Randstad India
  1. SLIM NASCO sales awards - 4 Gold medals in 2012
  2. SLIM NASCO - Most outstanding territory manager of all sectors won by LION brewery Ceylon PLC in 2012

• Drive sales growth and market penetration by optimizing distribution networks and ensuring product availability.
• Manage distributor relationships to enhance operational efficiency and maximize sales performance.
• Implement trade marketing strategies, ensuring strong brand visibility, merchandising, and retail execution.
• Monitor and analyze sales data, market trends, and competitor activities to drive strategic decisions.
• Lead, train, and motivate sales teams to achieve targets and improve sales execution.
• Ensure compliance with company policies, local regulations, and industry standards.
• Manage budgets and optimize operational costs to ensure profitable distribution.
• Develop and implement route-to-market strategies to maximize coverage and efficiency.

• Support sales and distribution operations by ensuring product availability and visibility in assigned territories.
• Assist in managing distributor relationships, ensuring smooth operations and sales target achievement.
• Execute trade marketing strategies, including promotions, merchandising, and brand visibility at retail outlets.
• Monitor sales performance and market trends, providing insights to improve business strategies.
• Work closely with the sales team to achieve volume, revenue, and market share targets.
• Ensure compliance with company policies, industry regulations, and trade standards.
• Assist in route-to-market optimization, improving coverage and operational efficiency.
• Train and support field sales representatives, ensuring high performance and effective execution of sales strategies.

• Execute trade marketing strategies to enhance brand visibility and drive sales at retail and wholesale levels.
• Implement in-store merchandising and promotional campaigns, ensuring effective execution across key outlets.
• Monitor and analyze market trends, competitor activities, and consumer behaviours to provide insights for strategic decisions.
• Strengthen retailer relationships, ensuring product availability, optimal shelf placement, and trade engagement.
• Support the sales team by providing trade marketing materials, training, and insights to enhance performance.
• Track and measure the effectiveness of trade marketing initiatives, optimizing return on investment (ROI).
• Ensure compliance with company guidelines, industry regulations, and brand standards in all trade activities.
• Coordinate with internal teams, including sales, brand marketing, and distribution, to align trade marketing efforts with business goals.