Georgia Brannelly
Sydney,Australia
Summary
Skilled account management professional with proven track record in fostering client relationships, driving revenue growth, and managing complex accounts. Known for a strong focus on team collaboration, adaptability, and delivering results. Expertise includes strategic planning, client communication, and problem-solving. Highly reliable and flexible in meeting changing business needs.
Overview
3
3
years of professional experience
Work History
Account Manager
Ansible (Mediabrands)
03.2024 - Current
- Manage a portfolio of clients including Channel 10, Network Seven, SBS, Hello Molly, Better Beer, and TEEG, acting as the key point of contact.
- Lead strategic campaign development across digital, promotional, and broadcast platforms, ensuring execution aligns with client goals.
- Manage audience engagement campaigns for TV, including live SMS voting for Australian Idol, I'm a Celebrity...Get Me Out of Here!, and The Voice.
- Identify partnership opportunities within client portfolios, collaborating with internal Mediabrands teams to construct proposals that align with both client and company goals, driving retention and revenue growth.
- Oversee end-to-end project delivery including ideation, pitch presentations, approvals, in-market activations, reporting, and data-driven insights.
- Deliver quarterly presentations to clients, showcasing current campaigns and upcoming market trends to maintain engagement and inform strategic decisions.
- Establish clear communication channels between clients and internal teams, ensuring seamless project execution.
Account Executive
Ansible (Mediabrands)
11.2022 - 03.2024
- Built and maintained strong client relationships through regular communication and strategic recommendations, consistently identifying new market opportunities.
- Managed a high-volume workflow of 30 weekly campaigns, ensuring timely delivery and alignment with client objectives.
- Stayed up to date on Ansible’s full product suite, educating clients on new and existing solutions while advising on implementation and best practices.
- Partnered with the Account Director to identify growth opportunities and support broader business expansion efforts.
- Led the redesign of the company website and digital assets to improve functionality, navigation, and overall user experience.
PR Account Coordinator
Cassette
03.2022 - 11.2022
- Company Overview: Cassette is an independent creative communications agency delivering strategy-led creative, communications, and content solutions to clients in the consumer, retail, destination, and property sectors.
- Developed compelling scripts and media content for live product launches and brand campaigns, managing a portfolio of L'Oréal brands.
- Coordinated brand activations by collaborating between internal teams and external stakeholders.
- Built and nurtured partnerships with key media figures, actively pitching relevant stories to secure media coverage.
Education
Bachelor of Communications -
University of Queensland
01.2022
MFA Digital Foundations Certificate I & II - undefined
Media Federation Australia (MFA)
01.2024
Bachelor of Journalism - undefined
University of Queensland
01.2022
Skills
- Strong Verbal & Written Communication
- Presentation & Public Speaking Skills
- Adaptability in Fast-Paced Environments
- Project Management
- Exceptional Attention to Detail
- Stakeholder & Relationship Management
- Collaborative Team Player
- Market Trend Analysis & Insights
- Data Interpretation & Strategy
- Business Development & Growth
- Critical Thinking & Problem-Solving
- Proficiency in Microsoft Office & Canva
- Commercial Awareness & Strategic Thinking
- Results-Driven & Performance Focused
- Digital Marketing & Campaign Management
- Account management
- Client relations
- Goal oriented
- Customer relationship management (CRM)
- Cross-functional collaboration
Accomplishments
- Achieved 97% in both MFA Foundations certifications.
- Developed and pitched Hello Molly’s 2025 consumer promotions calendar, leading creative ideation, identifying aligned brand partnerships, and driving campaign integration across multiple platforms.
- Proactively identified inefficiencies in Sunrise’s promotional strategy; led a go-to-market reframe by developing a new client-facing deck that improved messaging clarity and commercial outcomes.
- Successfully grew two of Ansible’s largest accounts within 12 months, securing a 5% and 10% increase in annual spend through strategic client engagement and upselling.
- Led cultural initiatives at Cassette’s Sydney office, organising monthly team dinners and fostering a collaborative, engaging workplace within the first six months.
Timeline
Account Manager
Ansible (Mediabrands)
03.2024 - Current
Account Executive
Ansible (Mediabrands)
11.2022 - 03.2024
PR Account Coordinator
Cassette
03.2022 - 11.2022
MFA Digital Foundations Certificate I & II - undefined
Media Federation Australia (MFA)
Bachelor of Journalism - undefined
University of Queensland
Bachelor of Communications -
University of Queensland
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