Geetha Komali
MOUNT WAVERLEY,VIC
Summary
Dynamic Product Manager with a proven track record at Australia Post, enhancing digital payment solutions like SecurePay and NAB Transact. Excelled in user experience optimization and stakeholder management, driving revenue growth and spearheading key feature roll-outs. Expert in product lifecycle management and leadership, with significant achievements in improving business profitability and continuous improvement initiatives.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Product Manager (digital Payments)
Australia Post
Melbourne, Australia
02.2020 - Current
- I started out as a Product Support Manager and was promoted to Product Manager (Online Payments) in 2022 due to my performance.
- This role reports to the Head of Product, and I’m responsible for the overall lifecycle management of products such as SecurePay, NAB Transact and POLi.
- Spearheaded the implementation of key functionalities such as Apple Pay, EMV 3D Secure, and DCC to optimise merchants' website checkout experience for both transaction speed and security.
- Tapped into new revenue streams with Interchange+ pricing, boosting overall profits.
- Mitigated revenue losses by pinpointing and resolving numerous billing and pricing discrepancies.
- Deliver products from scratch, obtaining funding, and then collaborating with business stakeholders and agile teams to design, develop, and bring the product to market.
- Be the voice of the customer by providing input to multiple agile, cross-functional teams as they deliver high-value features.
- Formulated overall product strategy and business cases to back investments based on customer insights and market analysis.
- Fast and evidence-based decision-making to support agile delivery, balancing both customer friendliness and business profitability/costs while meeting compliance requirements.
- Ensured team focus on critical initiatives by effectively prioritizing the product backlog.
- Creation of a go-to-market strategy for each initiative, and support for market launch activities. This includes pricing analysis, driving website changes, developing sales collateral, and training different teams.
- Identified lucrative market and product opportunities through comprehensive segment and channel evaluations.
- Facilitated cooperation among diverse teams to maintain customer alignment with strategic objectives.
- Continuous process improvement to optimise merchant experience and remove pain points.
- Drive growth in key segments through targeted marketing campaigns.
- Continuous market research and understanding customer needs via data analytics, talking to customer support and sales teams, and also directly getting feedback from customers.
Senior Business Analyst
National Australia Bank (NAB)
Melbourne, Australia
04.2018 - 01.2020
- Undertook dual roles of Initiative Lead and Senior Business Analyst according to project requirements.
- As part of the Customer Journeys in consumer cards, I have successfully delivered key regulatory initiatives in consumer cards ahead of schedule and within budget.
- As an initiative lead/BA, I designed and implemented a new card closure e-form that helped bring NAB’s consumer card closure SLAs from a month to five business days.
- Contributed to the successful rollout of new functionalities on Merchant Hub within Payments division.
- Mentored junior BAs, enhancing their skills.
- Organized and implemented orientation programs for incoming Business Analysts.
Lead Business Analyst (Consumer cards)
Latitude
Melbourne, Australia
04.2003 - 03.2018
- I worked at Latitude (previously known as GE Money) from April 2003 to June 2016 in various roles and again upon my return from USA as a consultant from November 2017 to March 2018
- During this time, I worked in several business units like Product (Retail cards), Fraud and PMO
- Most of my tenure has been in projects where I have worked on many programs of work like new cards products, new servicing platform, revitalising electronic applications as well as several compliance and regulatory projects
- As a Lead Business Analyst, I managed a team of business analysts on various multi-million-dollar programs of work from start to finish through all stages of SDLC
- This involved eliciting and ensuring correct implementation of thousands of requirements from different business units
- Built strong partnerships with different business units, project members, IT and vendors for accurate elicitation and smooth implementation of requirements
Senior Consultant
Transplace
Dallas, USA
11.2016 - 07.2017
- Company Overview: This is a SaaS company offering their logistics software for supply chain management to large clients
- My role involved consulting with clients, providing information on our product and have them on-boarded into the system
- Partner with Sales to identify new business opportunities and lead workshops with prospective clients to create awareness of the internal product and how to can benefit their business
- Responsible for on-boarding of Fortune 500 clients like Hersheys, Mead Johnson and Nestle into digital web-based Transplace software system from start to finish
- Customize in-house software based on Clients' logistics needs
- Provide Product Owner support to delivery teams and ensure timely and smooth roll out of IT and QA delivery
- During my tenure here, I played a key role in on-boarding Mead Johnson onto Transplace and delivered major change requests for Nestle
- This is a SaaS company offering their logistics software for supply chain management to large clients
Education
Masters - Information Management And Systems
Monash University
Melbourne, VictoriaBachelors - Chemical Engineering
Andhra University
IndiaSkills
- Product lifecycle management
- User experience optimisation
- Product Owner
- Project Management
- Leadership and people management
- Continuous improvement and capability building
- Stakeholder management
- Vendor management
- Product Roadmap and Strategy
- Pricing analysis and strategy
- Research and trend analysis
- Business case development
- Brand building
- Iterative development
- Data-driven decision making
- Competitive analysis
- Data analytics
Certification
Certified Business Analyst Professional (CBAP)
References
References available upon request.
Timeline
Product Manager (digital Payments)
Australia Post
02.2020 - Current
Senior Business Analyst
National Australia Bank (NAB)
04.2018 - 01.2020
Senior Consultant
Transplace
11.2016 - 07.2017
Lead Business Analyst (Consumer cards)
Latitude
04.2003 - 03.2018
Certified Business Analyst Professional (CBAP)
Masters - Information Management And Systems
Monash University
Bachelors - Chemical Engineering
Andhra University
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