Gemma Noonan
Summary
Dynamic and results-driven media professional with over 11 years of experience in the broadcast television industry, specialising in content curation, programming, and ratings analysis. Proven track record of enhancing audience engagement and optimising programming strategies through data-driven insights. Highly organised, detail-oriented, and passionate about delivering high-quality television content that resonates with diverse audiences.
Overview
11
11
years of professional experience
Work History
Program Manager
FOXTEL
06.2022 - 03.2024
- Utilise Nielsen ratings and other viewership metrics to continuously assess program performance and make data-driven adjustments to the schedule.
- Conduct comprehensive analysis of audience demographics and preferences to inform programming decisions to achieve target revenue.
- Develop and cultivate relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Train new employees on report generation tools and methodologies, increasing team efficiency.
- Diversify programming lineup to cater to different target audiences, contributing to improved ratings performance.
- Utilise data-driven decision-making approaches to inform strategy development and optimise outcomes.
- Conduct comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
Broadcast Programmer
FOXTEL
09.2017 - 06.2022
- Collaborate with marketing and content teams to create and implement campaigns that boost audience engagement and retention.
- Continuously monitor the performance of programs, providing real-time updates and adjustments to strategies as needed.
- Compile reports and analyses on program performance and viewership trends to aid advertising teams and distributors in strategic decisions.
- Collaborate with Planning Manager, General Manager and Head of Programming to curate and execute themed VOD stunts & marathons.
- Team Operations Lead for implementing the roll-out of new systems, software and workflows - training team members
- Plan and execute Pop-Up Channels for Foxtel Group.
- Plan special programming events, themed weeks, and seasonal content
PROGRAMMER
FOXTEL
09.2017 - 03.2020
- Curate and manage On Demand library for each channel
- Plan special programming events, themed weeks, and seasonal content
- Collaborate with various departments, including marketing, advertising, production, and technical teams, to ensure seamless execution of the broadcast schedule
- Manage the Sky NZ relationship, delivering an engaging content offering into the territory, ensuring all contractual obligations are met to retain essential revenue stream
- Effectively develop and maintain content inventory, forecasting and managing channel budgets with a focus on ROI
- Ensure a versatile and adaptable program schedule and channel strategy that can pivot and adjust in a dynamic television landscape.
Promo Campaign & Production Coordinator
FOXTEL
02.2014 - 09.2017
- Create and present post-campaign reports using AdvantEdge software.
- Monitor and track the performance of promotional campaigns providing data insights for advertising avails.
- Adjust on-air campaigns in Promo Optimiser to achieve desired Reach and Frequency.
- Serve as the primary contact for all production team members, facilitating clear and efficient communication.
- Work with technical teams to ensure that promotional content is properly encoded, formatted, and delivered for broadcast and digital platforms.
- Ensure that promos are scheduled appropriately to maximise exposure and impact to boost viewership and brand awareness.
- Ensure all promotional content adheres to network standards, regulatory requirements, and brand guidelines.
PROMOTIONS CAMPAIGN COORDINATOR
FOXTEL
02.2014 - 03.2015
- Plan, coordinate and execute promotional campaigns for Factual Group and Sky NZ pass-through channels
- Work with creative teams, including producers and designers, to ensure high-quality promo content
- Ensure that promos are scheduled appropriately to maximise exposure and impact to boost viewership and brand awareness
- Ensure all promotional content adheres to network standards, regulatory requirements, and brand guidelines
- Liaise with programming, marketing, sales, and digital teams to align promo campaigns with broader network goals and strategies
On-Air Scheduler
FOXTEL
03.2013 - 02.2014
- Work autonomously to complete daily transmission logs for the HISTORY and BIO
- Meticulous planning, coordination and communication to meet strict deadlines.
- Maintain strong relationships with stakeholders.
- Identify and resolve scheduling conflicts or issues that may arise with promo placements.
ASSISTANT SCHEDULER
FOXTEL
03.2013 - 06.2013
- Prep On Air elements in daily transmission logs for HISTORY and BIO
- Channels
- Proactively problem solve on air issues, working closely with programming team
- Complete large volumes of data entry for on air broadcast
- Ensure successful time management of daily deadlines
- Analyse the effectiveness of promo placements and make recommendations for future scheduling improvements.
Education
Bachelor of Arts - Art History & Theory
University Of New South Wales
Skills
- Data Analysis & Interpretation
- Ratings & Viewership Trends
- Relationship Building
- Stakeholder Management
- Verbal & Written Communication
- Teamwork & Mentoring
- Attention To Detail
- Time Management
- Problem Solving
- Critical & Analytical Thinking
Technical Skills
- Nielsen Events Editor
- ETAM
- Fusion
- Arianna
- Tableau
- AdvantEdge / TechEdge
- Looker - Foxtel data analytics
- Microsoft Office
- Google Suite
- IBMS
- Zoom
- Canva
Accomplishments
- Launched Foxtel's Real Life channel.
- Achieved a 10% total viewing growth FYTD for History Channel by drawing insights from ratings data to provide data-driven rationale for program placement.
- Presented to General Manager and Head of Programming to pitch new content and programming strategies, supported by market research, audience trends and forecast performance.
- Superuser for the roll-out of IBMS.
- Successfully managed external stakeholder relationships, including Sky NZ, A+E Networks, Pagemasters, Medium Rare, Gracenote.
- Team Operations lead taking part in testing for new software, providing quantitative feedback to the business.
- Developed user manuals and guides for new software, systems and processes.
References
Available upon request
Hobbies and Interests
- Travel
- Animal welfare
- Photography
- Reading
- Television dramas & films
Timeline
Program Manager
FOXTEL
06.2022 - 03.2024
Broadcast Programmer
FOXTEL
09.2017 - 06.2022
PROGRAMMER
FOXTEL
09.2017 - 03.2020
Promo Campaign & Production Coordinator
FOXTEL
02.2014 - 09.2017
PROMOTIONS CAMPAIGN COORDINATOR
FOXTEL
02.2014 - 03.2015
On-Air Scheduler
FOXTEL
03.2013 - 02.2014
ASSISTANT SCHEDULER
FOXTEL
03.2013 - 06.2013
Bachelor of Arts - Art History & Theory
University Of New South Wales
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