Summary
Overview
Work History
Education
Skills
Details
References
Hobbies and Interests
Timeline
Generic

Gena Ashwell

Adelaide

Summary

Born in the UK relocated to Australia in 2014 and now an Australian Citizen. Dynamic Executive whose adaptable skill sets has successfully crossed industries such as marketing and project management for a global pharmaceutical company and conference producing for Barclays bank and Accenture, gaining varied practical knowledge and experience. A leader and strategic thinker with excellent communication skills who can gather information and distil for high level consideration. Solid understanding of corporate governance and operating in the global market. Results-driven professional with solid foundation in business management. Known for effectively leading teams and driving operational improvements to achieve business objectives. Emphasizes team collaboration and adaptability to changing business needs. Skilled in strategic planning and project management, with reliable and flexible approach.

Overview

24
24
years of professional experience

Work History

Business Manager

McFarlane Shipwrights
02.2024 - Current

Complete business set up including accounts and payroll, insurances, legal, health and safety, HR and Procurement.

Grown business to profitable and sustainable servicing ongoing clients such as Fishery's, South Australian Police and Svitzer. Training and handover to business owner.


Polling Place Officer in Charge

Australian Electoral Commission
04.2025 - 05.2025

The Polling Place Officer in Charge manages a polling place on election day according to policies and procedures set by the AEC. The role includes the supervision of staff, managing voters and party workers, and the management of election materials

Company Director

Dancing Road Productions
07.2014 - 01.2025

High level film project development from inception through to delivery. Building new business opportunities and maintaining excellent relationships with current partners including government agencies and large international companies, Raise capital through equity investment, with a deep experience on utilising government grants and incentives where applicable. Creative bespoke marketing strategics that are project specific. Creating strategic alliances across industries to exploit company generated intellectual property. Creating training opportunities and programs to build capacity within the entertainment industry. Small business management. Oversite and Management of budgets over 4 million and PAYE staff of 55.

Board Member and Chair

Mercury CX
10.2020 - 12.2022

Appointment of CEO, Full governance review, State Government review

CEO successes: 660% membership increase

Additional funding from both state and federal governments, Delivered biggest Screen Makers conference to date, Increased diversity by over 50%

Producer

Galaxy Pictures - Feature Film Consultancy
09.2012 - 11.2013

Worked alongside industry veteran Gareth Jones within his film consulting business. Developed skills in international sales and film financing, Script development working across a number of projects for companies such as NBC Universal. Produced feature film "Gridiron UK" which sold to Screen Media in the United States

Marketing and Project Management

Celgene - Global Biopharmaceutical Company
11.2010 - 08.2011

Short term contract to assist in the national institute for health and care excellence implementation roll out. Celgene was the fastest growing company behind Apple at that time. The position required accelerated professional development within a small team to keep up with growth. Created and negotiated legals with head office in Switzerland, hired staff, worked with medical professionals, worked with the anti bribery team, created new process, creation of marketing materials for the team. The roll came in on time and on budget which resulted in receiving and excellence award. Bristol Myers Squibb's purchased Celgene in 2019 for $74 billion.

Producer/Sales

Centre Media - Film Financing and Sales
10.2008 - 08.2010
  • International film sales, Film financing
  • Attend international film markets
  • Negotiate sales contracts
  • Create Materials and maintain data base of clients.

Producer

7th 12th Collective - Film Production
09.2006 - 10.2008

Produced Feature Film "Bad Day" which sold to Netflix

Conference Producer/Event Management/Show Producer

D&D Conference and Event Management
09.2004 - 09.2006

Planning and delivery of large corporate events, some with a delegation of 1000+, in both the UK and Europe for companies such as Accenture, British Gas, BP and Barclays Bank.

Show producing involved working closely with the client to build PowerPoint presentations to present at conferences, then show call the technical team live on site. Biggest achievement in this role was successfully show producing the Accenture global senior management conference in Paris.

Media Coordinator

PGA Golf tour
04.2004 - 09.2004

Short term contract for PGA located at Wentworth Golf club, Organising press accreditations for PGA tour - 2004, Set up media centres at each location

Production Coordinator/Manager/Producer

Various - Production Companies
01.2002 - 04.2004

Working Freelance across TV commercials, Corporate videos, music videos and feature film for a number of companies including Joy Films, Therapy Films, 7th 12th Collective, Media House UK, Client management, Staff recruiting and training, Budget creation and management, International visa organisation, Shoot Scheduling, Basic accounts, Health and Safety process and management

Runner, Assistant and Coordinator

Pinewood Film Studios
08.2001 - 12.2002

Coordinating and managing live studio audiences, Personal assistant to TV presenter Anne Robinson ("Weakest Link"), Press coordination for first live "Survivor" final (Press Trained by Pinewood), Completing tasks and solving problems in a high pressure environment, Client liaison and management

Education

A Level's - Business Studies, TV And Film Production, Media.

Strode's College (Windsor Forest Colleges Group)
Surrey - England
07.2021

Skills

  • Corporate Governance
  • Financial management
  • Employee management
  • Project management
  • Analytical thinking
  • Business development
  • Decision-making
  • Issue resolution
  • Business planning
  • Operational leadership
  • Budget creation
  • Operational oversight
  • Business administration
  • Strategic planning
  • Process improvement
  • Risk assessment and management
  • Leadership Skills
  • Working with State and Federal Government
  • Complex Problem Solving
  • Capital Raising
  • Negotiation
  • Press Training
  • B2B and B2C Sales
  • Crisis Management

Details

Adelaide, Australia, 0456391040, genahelenashwell@mac.com

References

References available upon request

Hobbies and Interests

  • International travel, took a gap year from September 2011 until August 2012 travelling Asia, South America, Europe and New Zealand, in some cases volunteering on agriculture and farming projects.
  • Accomplished horse rider (started aged 4), successfully competing in eventing up to the age of 16. Trained and produced ex race horses for rehoming and sale across various disciplines which included polo. Trained to play competitive polo in order to better produce horses, registered with HPA (Hurlingham Polo Association) and completed umpire training for polo.
  • I give my time to various sporting community clubs, animal welfare and environmental organisations.

Timeline

Polling Place Officer in Charge

Australian Electoral Commission
04.2025 - 05.2025

Business Manager

McFarlane Shipwrights
02.2024 - Current

Board Member and Chair

Mercury CX
10.2020 - 12.2022

Company Director

Dancing Road Productions
07.2014 - 01.2025

Producer

Galaxy Pictures - Feature Film Consultancy
09.2012 - 11.2013

Marketing and Project Management

Celgene - Global Biopharmaceutical Company
11.2010 - 08.2011

Producer/Sales

Centre Media - Film Financing and Sales
10.2008 - 08.2010

Producer

7th 12th Collective - Film Production
09.2006 - 10.2008

Conference Producer/Event Management/Show Producer

D&D Conference and Event Management
09.2004 - 09.2006

Media Coordinator

PGA Golf tour
04.2004 - 09.2004

Production Coordinator/Manager/Producer

Various - Production Companies
01.2002 - 04.2004

Runner, Assistant and Coordinator

Pinewood Film Studios
08.2001 - 12.2002

A Level's - Business Studies, TV And Film Production, Media.

Strode's College (Windsor Forest Colleges Group)
Gena Ashwell