Summary
Overview
Work History
Education
Skills
Timeline
Generic

Gena Theo

Brighton East

Summary

With over 8 years of experience in Digital Marketing, 10 years in client facing roles and a degree in Fashion Business, I have a detailed and sophisticated understanding of a number of digital marketing platforms such as Facebook Ads Manager and Google Ads, as well as SEO, websites, and Google Analytics just to name a few, as well as maintaining/developing client relationships.

I am equally passionate about identifying gaps and developing marketing strategies & effective communications to fill them. It is the combination of these passions that has driven positive business results for the many clients I have managed.

I have often been told by my superiors and colleagues that I have a positive attitude, am detailed and thorough, a people person, confident, and someone who cares about the work and clients. I enjoy maintaining positive relationships with my clients and colleagues, as well as helping businesses succeed and grow.

Overview

10
10
years of professional experience

Work History

Head of Digital Client Services

ID Collective
11.2022 - Current
  • Managed team of Account Managers, 7 direct reports.
  • Responsible for creating/ checking over all client campaign strategies, including for paid ads and creatives.
  • Monitor advancements in social media and technology, working with team to adopt and introduce new platforms and facilitate integration into business.
  • Responsible for organic growth of business - upselling to existing clients and growing campaigns.
  • Putting out fires, joining client meetings when necessary to ensure client is satisfied and positive relationship is maintained.
  • Identifying areas of opportunities with existing clients
  • Introducing new processes to business
  • Team check-ins
  • Collaborated with other leaders to define processes for securely managing and reporting on customer data.
  • Maximized business growth with the development of user-friendly e-commerce websites and targeted email marketing campaigns.
  • Partnered with creative team to develop processes for working collaboratively to achieve company objectives.
  • Mentored junior digital team members, fostering professional growth and ensuring the consistent delivery of quality work.


Senior Digital Account Manager

Zib Digital
05.2021 - Current
  • First point of contact for client, maintaining positive relationships with clients and client retention.
  • Manage production team to ensure all creative briefs, strategies, designs and campaign performance are up to standard.
  • Run team meetings
  • Run meetings with clients, including stakeholders of the business.
  • Manage and retain clients independently and ensure expectations are met and managed
  • Direct social media and digital marketing strategy and initiatives to promote brand building, client retention and revenue-focused activities.
  • Determine and target key audience or segments.
  • Perform competitor analysis to identify high-value keyword and backlink options.
  • Identify areas of opportunity for my clients and upsell
  • Enhance organic search engine ranking and manage paid search marketing to maximize SEO.
  • Serve as main point of contact for clients, answering questions and responding to messages.
  • Oversee multiple accounts and worked diligently to meet and exceed performance goals.
  • Communicate with clients via email, phone, online presentations, screen-share and in-person meetings.
  • Manage marketing campaigns from initial scope through execution and refinement.
  • Track campaign performance and present detailed results to clients.
  • Monitor campaign performance and report findings to clients.
  • Support SEO initiatives to improve content, keywords, and branding.
  • Analyze key performance indicators monthly, using Google Analytics and Agency Analytics.
  • ROI reviews for clients.
  • Managed production staff dedicated to executing Google AdWords, Google Analytics, Social Media, Websites and SEO campaigns.

Digital Account Manager

eMarket Experts
05.2020 - 05.2021
  • Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement.
  • Onboarded new client's and strategized the most effective campaign's to run based on their objectives (Social Media Advertising and Google Ads.)
  • Conducted keyword research for client's SEO.
  • Developed creative digital content and unique campaigns to drive brand exposure.
  • Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
  • Tracked and analyzed social media and online marketing initiatives.
  • Tracked campaign performance and presented detailed results to clients.
  • Gathered analytics data from digital marketing across multiple platforms.
  • Devised strategies to correct SEO underperformance and resultantly increase traffic and visibility.
  • Evaluated websites and developed forceful action plans to increase engagement.
  • Conducted effectual content activities, including auditing, gap analysis and strategy execution.
  • Measured and reported on marketing campaign performance, gained insights and compared results against goals to identify strengths and weaknesses.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Owned marketing campaigns from initial scope through execution and refinement.
  • Managed campaign development, creative designs and ad tracking.
  • Increased traffic to client's websites/socials/ enquiry forms by developing and implementing attention-grabbing plans.
  • Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
  • Performed competitor analysis to identify high-value keyword and backlink options.
  • Enhanced organic search engine ranking and managed paid search marketing to maximize SEO.
  • Served as main point of contact for clients, answering questions and responding to messages.
  • Tracked website analytics and reported findings to clients.
  • Identified trends through assessment of competitor activities.
  • Monitored metrics such as redirects, click and bounce rates and other KPIs to proactively optimize campaigns.
  • Reviewed information and elements regularly on websites and pages for accuracy and functionality.

Senior Social Account Manager

Social Status
09.2018 - 05.2020
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
  • Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
  • Developed productive relationships with business representatives and consulted closely to uncover needs and match available solutions.
  • Cultivated deep knowledge of customer businesses and relationship to company objectives.
  • Collaborated with customers to develop strategic social media marketing campaigns.
  • Trained and supported junior account management professionals to increase company revenue. Oversaw all content calendars, social media marketing campaigns, designs.
  • Was responsible for organizing the work and days of juniors as well as training new staff.
  • Updated account plans based on changing markets, customer conditions and competitor activity.
  • Reached out to accounts to measure customer satisfaction and increase revenue.
  • Identified marketing opportunities and conducted competitor research to support client's objectives.
  • Worked closely with executive team to outline company goals and transfer goals to account holders.
  • Strengthened online presence to capitalize on emerging trends.
  • Reviewed advertising copy, design comps and final art to approve work.
  • Developed and implemented advertising strategies to drive substantial growth.
  • Improved productivity by overseeing and supporting account management team.
  • Oversaw production of advertising copy, including preparing scripts, reviewing proofs and editing layouts.
  • Executed Social Media campaigns on Facebook Business Manager.
  • Created designs on Adobe Photoshop and Canva for client content.
  • Conducted customized reports for clients. Analyzed the data and presented solutions for improvements to both staff and clients.

Client Services Coordinator

APSO
09.2017 - 09.2018
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
  • Communicated with clients via email, phone and in person.
  • Executed updated marketing plans to increase branding exposure, customer traffic and sales.
  • Analyzed consumer behaviors and market trends, adjusting email and advertising campaigns based on current knowledge.
  • Organized and maintained filing and document management systems by coordinating, archiving and purging files.
  • Developed administrative processes to achieve organizational objectives and improve office efficiency.
  • Handled management of communication to executives by taking and making telephone calls, reviewing and prioritizing mail and composing and typing correspondence.
  • Updated details in company database by keying in customer contacts and delivery dates.
  • Tracked and submitted employee timesheets to accounting department for payroll processing.
  • Prepared packages for shipment by generating packing slips and setting up courier deliveries.
  • Planned events and department activities by acquiring venues, developing guest lists and organizing catering services.
  • Collected, calculated and reported on expenditure and statistical data to inform senior management.

Stylist & Social Media Manager

YOR Ladies Boutique
03.2015 - 04.2018
  • Analyzing market through surveys, in-store customer conversations and social media following to create appropriate advertisements and social media posts and to analyze which stock was necessary for target market.
  • Updated website with new season stock, promotions, pictures of products -Managing Social Media accounts.
  • Helping select new products and reviewing the old – analyzing best and worst sellers in sizes, styles, colours as a basis of where to improve on our next buy, e.g.
  • Ordering and managing stock and their prices – analyzing what should go on sale, choosing new prices based on past sales, choosing which sizes are prominently purchased in the store and buying more of them.
  • Improve the website experience for customers by ensuring all content is accurate and conversion aligned.
  • Attending trade events to search for new trends and stock for upcoming season.
  • Organizing and promoting VIP nights and in-store events to increase sales and exposure via online campaigns on Social Media and EDM’s.
  • Managing and auditing stock via Intelligent Retail POS system.
  • Run monthly trend reports, profit analysis and revenue reports, stocktake reports.
  • Conducted researches on target market and recorded results for analysis to maximise sales of the program.
  • Managed Social media platforms to increase the exposure.
  • Collected data of potential clients to analyze and create suitable campaigns and advertisements to resonate with them and increase our following.
  • Creating wireframes for construction of website (where each link should be placed, where it should lead customer, making purchase of program as easy as possible for the customer) as well as writing content for website and social media campaigns.



Education

Fashion Business - Fashion Business

RMIT University
Melbourne
10.2017

High School Diploma -

St Leonard's College
Brighton East
11.2010

Skills

  • Facebook Business Manager
  • Facebook Ads Manager
  • Google Ads
  • Google Analytics
  • Agency Analytics
  • Wrike
  • SemRush
  • AHREFS
  • Adobe Photoshop
  • Adobe Illsutrator
  • Word Press
  • Shopify
  • Staff management
  • Customer Relationship Management (CRM)
  • Product Launch
  • Brand-building strategies
  • Competitive and Trend Analysis
  • Retail Marketing
  • Marketing campaign management
  • Data management
  • Training & Development

Timeline

Head of Digital Client Services

ID Collective
11.2022 - Current

Senior Digital Account Manager

Zib Digital
05.2021 - Current

Digital Account Manager

eMarket Experts
05.2020 - 05.2021

Senior Social Account Manager

Social Status
09.2018 - 05.2020

Client Services Coordinator

APSO
09.2017 - 09.2018

Stylist & Social Media Manager

YOR Ladies Boutique
03.2015 - 04.2018

Fashion Business - Fashion Business

RMIT University

High School Diploma -

St Leonard's College

Similar Profiles

CREATE PROFILE
Gena Theo