Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
GENEVIEVE CARROLL

GENEVIEVE CARROLL

Eatons Hill,QLD

Summary

A copywriter with a flair for creativity, focused on elevating client awareness and profitability. Through attentive listening and close collaboration, exceptional results are consistently delivered by transforming client visions into compelling words. The ability to assist clients in achieving their objectives leads to increased traffic and profits. Known for thinking outside the box and adapting writing style to target audiences, skilled at crafting messages that forge genuine connections with readers.

Overview

14
14
years of professional experience

Work History

SEO Copywriter and Account Coordinator

Brisbane Digital Co
07.2022 - Current

Account Co-ordination – Oversee 10+ major clients across various industries.
Grow and maintain brand voice and tone.
Blog Writing – Strategise, build, and craft news articles with a focus on SEO, including client testimonials, how-to guides (or blogs with tips and tricks), opinion pieces on industry news, and case studies.
Keyword Research – Identify popular Google search terms and apply the best SEO processes to ensure all content is optimised.
Website Copywriting – Develop copy for fixed website pages, including new website content, service pages, FAQ pages, and employment pages.
Newsletters – Construct engaging and informative newsletters that effectively communicate key messages.
Social Post Batches – Create social media post batches for Instagram, Instagram Reels, Facebook, and LinkedIn.
Planning and Research – Brainstorm, research, and analyse topics for business and brand development.
Attend workshops and gather information/notes.
Create relevant Q&As to source information for written blogs.
B2B Customer Service – Liaise with clients and analyse and interpret reports.
Listen and Understand – Work across a wide range of clients and industries to create engaging content relevant to the target audience, expanding brand awareness.
Strategising – Organise and compose PowerPoint presentations for client quarterly strategy meetings.
Digital Roadmaps – Attend roadmap meetings to help shape long-term digital strategies. Collaborate with teams and clients on web, content, social, and SEO plans, ensuring alignment with business goals and driving ongoing improvements.

Creative Assistant

Maree Davidson Art
02.2015 - 07.2022
  • Blog writing – Write compelling articles based on the company’s products, services, Artist and events. Apply internal and external links, meta descriptions, SEO processes and assist with marketing
  • Creative Assistant – Create original art print backgrounds, assisting head Artist with new artwork designs and concepts
  • Bookkeeping – Data entry, collecting transactions, tracking debits, reconciliations, and monitoring financial records
  • Website – Consult with the creation of website design, WordPress data entry, creating product descriptions and persuasive content, creating SEO tag words, and setting up cross-selling at check-out
  • Payroll – Complete process of paying employees in QuickBooks, processing pays through business bank account and Supers through Mygov Portal

Queensland Branch Accounting and Administration Officer

EDGE Digital Technology – AHL Amalgamated Holdings Limited
12.2011 - 02.2015
  • Administration and Accounts - Day-to-day administrative and accounting support for the QLD branch as well as support to the Territory Technical Manager (Coding receipts, booking flights, accommodation etc.)
  • Assist the General Manager – Finance, accounting and other AD Hoc duties.
  • Invoicing - Exhibitor service contracts, WIP progress payments and technician service reports.
  • Reconciliation - Assist the purchasing manager with the QLD WIP jobs.
  • Stock administration - Including periodic stock counts.
  • Customer service - Maintain a pleasant, cooperative & service-orientated relationship with customers by providing excellent customer service.

Accounts Payroll Manager

Davking Building Maintenance Solutions
09.2010 - 11.2011
  • Accounts Payable – Process and monitor payments and expenditures ensuring supplies are paid in a timely manner.
  • Organising and prioritising payments in line with the company budget.
  • Record all supplier cheques, invoices and bills.
  • Accounts Receivable – Invoicing, monitoring customer accounts, providing reports, reconciling, providing statements and customer communication.
  • Payroll

Education

Professional Development - Corporate & Management in Sales

Happening People
01.2010

Diploma -

Napoleon Make-Up Academy
Queen Street, Brisbane
01.2004

Year 12 senior certificate -

Mitchelton State High School
01.2002

Skills

  • SEO
  • Copywriting
  • Brand voice development
  • Consistent brand messaging
  • Storytelling
  • Content Strategy
  • Deadline Management
  • Target audience research

References

  • Hannah Findlay, Client Relations/Office Manager, Brisbane Digital Co, 0411633381
  • Maree Davidson, Founder, CEO and head Artist, 0401266963
  • Belinda Hall, Commercial Property Manager, 0409588547

Timeline

SEO Copywriter and Account Coordinator

Brisbane Digital Co
07.2022 - Current

Creative Assistant

Maree Davidson Art
02.2015 - 07.2022

Queensland Branch Accounting and Administration Officer

EDGE Digital Technology – AHL Amalgamated Holdings Limited
12.2011 - 02.2015

Accounts Payroll Manager

Davking Building Maintenance Solutions
09.2010 - 11.2011

Professional Development - Corporate & Management in Sales

Happening People

Diploma -

Napoleon Make-Up Academy

Year 12 senior certificate -

Mitchelton State High School
GENEVIEVE CARROLL