Gengchen Sun

• Evaluated staff performance regularly, offering constructive feedback designed to promote growth within their roles.
• Managed scheduling and workload distribution, maximizing productivity without overwhelming team members or compromising quality of work.
• Achieved high levels of customer satisfaction with consistent attention to detail and effective communication skills.
• Established clear expectations for team members, fostering a positive work environment through open communication and accountability.
• Manage and evaluate the marketing effect, promote brand strategy, plan and produce brand marketing strategy suitable for the audience in the business circle of the store.
• Understand the current development trend and market demand of FMCG industry through market research, independently complete the basic communication projects of stores, such as TVC, offline and online activities.

Achievements:
1. Stores under management increased their performance by 42%.
2. The daily performance of the store exceeded $10,000 for the first time since the store opened in 2018.
3. Helped the store to enhance brand awareness, and promoted the company's store performance ranking from Top70 to Top3.
4. Helped the store under management to increase the praise rate by 36%, customer satisfaction by 95%, and Google score from 2.5 to 4.5.
5. The stores managed by the company won the five-star store label of Sydney New South Wales.

• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
• Developed organizational skills through managing multiple tasks simultaneously while adhering to strict deadlines.
• Prepared comprehensive reports summarizing data analysis findings, informing key decision-makers of important trends and patterns.
• Assisted in the planning and execution of company events, resulting in increased employee engagement and satisfaction.
• Boosted social media engagement through creative content creation.
• Collaborated on marketing campaign that significantly increased brand awareness.
• Main tasks:
  1. Participated in the Great Wall Motor Dubai brand promotion project, responsible for social media promotion, brand public relations management and publicity activity planning, successfully explored the Dubai market and enhanced brand awareness.
  
  2. Participated in the global communication of Harvard brand, responsible for overseas publicity planning and cooperation with bloggers, and successfully promoted the brand's popularity in Australia, Saudi Arabia and North America.
  
  3. Participated in the listing promotion of Tank 500 in Australia, responsible for market research, public relations management and publicity planning, and helped the brand to successfully list in Australia and achieve performance exceeding expectations.