Gennavieve Allanson
Summary
Detail-oriented Digital Marketing Manager experienced in leading product strategy and business development using in-depth knowledge of market trends. Dedicated to meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Victoria House Motor Inn
2022.10 - Current
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Developed marketing content such as promotional materials, and advertisements for social media.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Illustrated page design concepts by blending arrangement, style and aesthetic elements to meet predetermined preferences for website designs.
- Initiated market research studies and analyzed findings.
- Measured and evaluated brand digital performance to present weekly findings to management.
Housekeeping Room Attendant
Victoria House Motor Inn
2017.11 - 2023.12
- Adhered to optimal standards for cleanliness, appearance and service.
- Eliminated germs and minimized infection risk with expert bathroom and kitchen cleanings.
- Replaced used towels and other bathroom amenities such as shampoo, paper towels, and soap.
- Cleaned floors with sweeping, vacuuming, damp or wet mopping and disinfecting.
- Cleaned and stocked guest rooms by replacing used towels and linens vacuuming floors, making beds, and restocking bathroom items.
Customer Service Representative
Coles Supermarket
2020.12 - 2022.10
- Operated cash register for cash, check, and credit card transactions with excellent accuracy levels.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Handled customer inquiries and suggestions courteously and professionally.
- Addressed customer needs and made product recommendations to increase sales.
- Used POS system to enter orders, process payments and issue receipts.
Education
No Degree - Hospitality
Australian Vocational Training And Employment
Melbourne, VIC06.2024
High School Diploma -
Luther College
Croydon Hills, VIC11.2021
No Degree - Certificate III in Design Fundamentals
Box Hill Institute of TAFE
Melbourne, VIC09.2021
Skills
- Brand Development
- Marketing Strategies
- Social Media Management
- Web Analytics
- Problem Solving
- Customer Service
- Interpersonal Skills
- SEO Optimization
Certification
- RIIWHS302E Implement Traffic Management Plans, Star Training - 11/09/2023
- CPCWHS1001 Construction White Card, Star Training - 18/09/2023
- HLTAID011 Provide First Aid, CPR First Aid - 13/12/2023
- HLTAID009 Provide cardiopulmonary resuscitation, CPR First Aid - 13/12/2023
- HLTAID010 Provide basic emergency life support, CPR First Aid - 13/12/2023
Timeline
Digital Marketing Manager
Victoria House Motor Inn
2022.10 - Current
Customer Service Representative
Coles Supermarket
2020.12 - 2022.10
Housekeeping Room Attendant
Victoria House Motor Inn
2017.11 - 2023.12
No Degree - Hospitality
Australian Vocational Training And Employment
High School Diploma -
Luther College
No Degree - Certificate III in Design Fundamentals
Box Hill Institute of TAFE
- RIIWHS302E Implement Traffic Management Plans, Star Training - 11/09/2023
- CPCWHS1001 Construction White Card, Star Training - 18/09/2023
- HLTAID011 Provide First Aid, CPR First Aid - 13/12/2023
- HLTAID009 Provide cardiopulmonary resuscitation, CPR First Aid - 13/12/2023
- HLTAID010 Provide basic emergency life support, CPR First Aid - 13/12/2023
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