Geoff Rounds
Summary
I have excellent experience in shop/online retail environment. I have also worked as a journalist mainly in newspapers and magazines.
I am passionate about keeping ahead of trends in social media which I use on a daily basis including WordPress for websites.
In all these roles I have acquired a solid working knowledge of social media including Facebook and Instagram.
I can also offer excellent written and communications skills and an excellent background in photography and editing suites.
Overview
29
29
years of professional experience
Work History
Co-Proprietor and Communications/Promotions Manager
Staffords Jewellery
02.2017 - Current
- Overseeing and managing the daily operations of the store to achieve sales and organisational objectives.
- Managing, leading and supervising staff, including playing a key role in recruitment, training, mentoring and allocating tasks.
- Daily communications with staff via daily team meetings
- Multiple online communications including social media posts across Facebook and Instagram as well as the company website updates.
- Assisting management staff via KPI's and implementing resources and frameworks to ensure staff are equipped to achieve their individual and store KPI's.
- Meeting and greeting customers, identifying their needs, presenting them with suitable options and assisting them with their buying decisions.
- Maintaining and using knowledge of promotions, offers and policies surrounding sales, exchanges and other transactions, to effectively manage all customer situations.
- Working as a team to ensure the store is always neatly presented, showcasing unique and top sellers, as well as promotional signage / collateral.
- Managing and processing business finance and accounts, including bookkeeping.
- Playing a key role in managing and coordinating all advertising and online enquiries.
- Responsibilities
Media and Communications Advisor
PWR Advanced Cooling Technology
03.2011 - 12.2015
- Working with the Media and Communications team in Australia and the USA and UK to proactively identify media opportunities, provide media advice to support objectives, prepare articles, op-eds, photographs and other content for all PWR newsletters, websites and social media.
- Point of contact for media enquiries for key executives of the listed racing organisations.
- Writing and executing communications plans for major motoring show events, including media engagement and creating social media, video and website content to tight deadlines.
- Proactively managing PWR's social media platforms to drive greater profile and marketing campaigns. Implemented social media strategy for associated race groups.
- Undertaking daily media monitoring and reporting for senior management and the Board.
- Part of a team managing major media launches and events, including capturing social media content.
- Ordering and sorting of PWR staff uniforms and merchandise.
- Key achievements
Communications Officer (full Time)
Holden
02.2010 - 12.2010
- First point of contact for incoming media enquiries and phone calls, including requests for meetings and interviews with company executives and Holden drivers, this included at race meetings and was often on the run following a win.
- Daily updates on all social media platforms including Facebook, Twitter and Instagram pages.
- Maintained the company website using WordPress.
- Gathered information from around the organisation compile content for the bi-monthly and in-house Holden magazine Go Torque.
- Composed and drafted outgoing correspondence and reports for the Motorsport manager.
- Managed stakeholder relationships including Collingwood Football Club.
- Responsibilities
Journalist/ Photographer
Gold Coast Bulletin
07.2001 - 08.2009
- Full-time daily court reporter, responsible for the reporting of all major court cases in Gold Coast Magistrate's and County courts. This often-included reporting on criminal and bikie gang members and associates.
- Sports reporter, including attending AFL and NRL matches, with a strong emphasis on reporting on the Gold Coast Suns and the Gold Coast Titans, as well as covering all other local sports, working most weekends.
- Responsibilities
Journalist/ Photographer
The Standard, Warrnambool
03.1996 - 07.2001
- Researching and writing news stories to daily deadlines. This included a wide range of topics and styles, from human-interest pieces, stories that had regional, state and federal relevance, magistrate's court cases, local councils, State and Federal politics and local sport.
- Developing and maintaining positive relationships with contacts and stakeholders, including key officials at local, state and federal government levels, local businesses, tourism bodies, sporting clubs and community organisations.
- Subediting duties, including layout, selecting photographs, editing copy and writing headlines.
- Photography, including learning on the job with some of the best snappers in Australian media to develop my own skills in capturing engaging, newsworthy images.
- Responsibilities
- Achievements
- Lead reporter in the paper's coverage of the Warrnambool May Racing Carnival, one of the major horse racing events in regional Australia.
- Nominated for a Victorian Country Football League award in 2001 and finished runner up in the Best Feature category.
- Was elevated to deputy sports editor within 12 months of my employment at the company.
- Acting sports editor duties at times, overseeing a small team of journalists and photographers daily.
Education
Bachelor of Communication - Professional Communication
QUT
Skills
- Retail Management
- Social Media management
- Excellent Time management
- Communications
- Website Maintenance
- WordPress Experience
- Excellent Photography skills
- Customer Engagement
- Cash Control & EFTPOS
- Problem Solving
- Great attention to detail
- Ability to meet strict deadlines
Affiliations
- Member and previous board member of Premier Speedway, Warrnambool
- Member of Essendon Football Club
- Member of RSPCA
Timeline
Co-Proprietor and Communications/Promotions Manager
Staffords Jewellery
02.2017 - Current
Media and Communications Advisor
PWR Advanced Cooling Technology
03.2011 - 12.2015
Communications Officer (full Time)
Holden
02.2010 - 12.2010
Journalist/ Photographer
Gold Coast Bulletin
07.2001 - 08.2009
Journalist/ Photographer
The Standard, Warrnambool
03.1996 - 07.2001
Bachelor of Communication - Professional Communication
QUT
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