Estelle Hugo

• Advanced Digital Radiology Technology & Equipment Proficiency:

Independently proficient in the latest Digital Radiology Technologies and Equipment.
Experienced across multiple critical areas: CT Scan, Theatre C-arm, Urology Fluoroscopy Theatre, General Radiology, Intensive Care & Peadiatric ICU (with Mobile Unit), and Trauma Emergency Department.
Conducted all advanced Fluoroscopy Examinations and assisted in Ultrasound Biopsy Examinations.

• Diverse Clinical Experience:

Practiced in the only Green Hospital in Africa, highlighting a commitment to sustainable healthcare environments.
Versatile in handling diverse patient needs, including adult, peadiatric, and trauma care.
Performed 3D Sonography for pregnant patients from 2009 to 2018, showcasing a broad diagnostic skill set.

• Digital Patient Information & Imaging Systems:

Skilled in utilizing Digital Patient Information Systems, CR-Systems, and PACS, ensuring efficient patient data management and image archiving.

• Quality Assurance & Regulatory Compliance:

Responsible for all Quality Assurance Tests on Radiology Equipment within the Theatres at Medforum Hospital.
Successfully audited by the Radiology Radiation Board in 2023, affirming adherence to industry standards and safety protocols.

Prepared imaging equipment in alignment with strict safety and hygiene protocols.

Ensured patient safety by consistently adhering to radiation protection guidelines and regulations.

• Leadership & Administrative Duties:

Managed departmental responsibilities independently during night shifts, demonstrating leadership, decision-making, and operational management skills.
Direct liaison with doctors and specialists, facilitating effective communication and coordination for patient care.

• Professional Experience:

Served at prominent healthcare facilities: Muelmed Hospital, Medforum Hospital, and most recently, Cintocare Hospital, reflecting a career of progressive responsibility and expertise in radiography.

• Co-Founder and Strategic Leader of a start-up Healthcare IT & Practice Management Company, spearheading the development and execution of the company’s mission, strategic goals, and operational frameworks.
• Product Development and Innovation: Instrumental in the design and rollout of cutting-edge healthcare IT solutions, enhancing practice management efficiency, patient care, and data security.
• Financial and Operational Oversight: Directed financial planning, budgeting, and operational processes to secure the company’s growth and financial health, demonstrating acumen in business and financial management.
• Marketing and Relationship Building: Led targeted marketing strategies and cultivated enduring relationships with healthcare professionals, significantly contributing to the company’s market presence and client base expansion.

• Oncology Portfolio Management: Entrusted with the comprehensive responsibility for the Total Oncology Portfolio, encompassing 7 distinct products - including 3 major and 4 minor oncology treatments.
• Strategic Product Leadership: Spearheaded strategy, development, and market positioning for the portfolio, ensuring alignment with therapeutic goals and market needs.
• Revenue and Growth Focus: Drove revenue growth and market share expansion for major oncology products, while effectively managing and supporting the lifecycle of minor products.
• Cross-Functional Team Collaboration: Collaborated closely with Research and Development, marketing, sales, and clinical teams to optimize product development, launch strategies, and patient outcomes.

• Formulated Aventis Contrast Media Strategy in SA.
• Conducted ongoing therapeutic training.
• Created promotional material for Contrast portfolio.
• Managed key customer interactions.
• Collaborated with Product Specialist Representatives and contrast contractors.
• Handled forecasting and promotional budget.
• Developed three-year Business Plan.
• Negotiated contracts with key customers.
• Orchestrated Radiology Conference with Dr. Labuscagne CSIR.
• Attended 5 International Radiology Conferences.
• Led Marketing & Sales of Contrast Media Portfolio.
• Specialized in various therapeutic areas including hypertension, insomnia, cardiovascular diseases, and anaesthetic drugs.
• Organized congresses and Continuing Medical Education (CME) presentations.
• Cultivated strong Key Opinion Leader (KOL) relationships.
• Trained new representatives.

• Marketing & Sales Leadership: Directed marketing and sales efforts for Contrast Media Portfolio, driving revenue growth and market penetration.
• Strategic Oncology Project Management: Led key oncology projects, demonstrating strong project leadership and fostering innovation in cancer care.
• KOL Relationship Management: Cultivated relationships with Key Opinion Leaders in oncology, enhancing brand credibility and fostering collaboration opportunities.
• National Breast Cancer Forum Founder: Established and led nationwide forums on breast cancer, promoting interdisciplinary collaboration and advancing cancer care and support initiatives.

• Practice Management: Successfully managed three practices overseeing a team of 16 Radiographers and 5 Darkroom Assistants, demonstrating strong organizational and leadership skills.
• Administration and Training: Organized all administrative tasks and conducted training for Radiographers, ensuring operational efficiency and staff development.
• Multi-Modal Imaging Expertise: Specialized in MR scans, general radiology, and conducting specialized fluoroscopy examinations, showcasing expertise across diverse imaging modalities.
• Department and Personnel Management: Managed departmental operations and personnel, fostering a collaborative and efficient work environment conducive to delivering high-quality patient care.

• Head of CT Scan Department, Medforum Hospital: Led the CT Scan Department, demonstrating proficiency in departmental management and operations.
• CT Application Specialist, Siemens: Specialized in CT imaging for Siemens, showcasing expertise in innovative techniques and equipment optimization.
• Innovative Technique Development: Designed a new technique for TM Joint CT scans, overcoming equipment limitations to achieve sagittal views on older machines previously limited to axial views only.
• Clinical Lecturer and Collaboration with Technicon: Pioneered practical training for Technicon students, actively involved in curriculum updates, student presentations, and collaboration initiatives.
• Establishment of Satellite Practice: Initiated and managed a satellite practice in Kilnerpark Pretoria, demonstrating entrepreneurial initiative and independent practice management.

Successful Launch and Management of Satellite Practice: Entrusted with initiating and effectively managing a satellite practice in Littleton Manor, Pretoria, showcasing entrepreneurial skills and operational acumen.

Prepared imaging equipment in alignment with strict safety and hygiene protocols.

Trained and supervised new radiologic technologists and technicians.

Versatile Imaging Expertise: Proficient in all aspects of general radiography, including fluoroscopy, IVP (Intravenous Pyelography), and gastroscopy, demonstrating comprehensive skills in diagnostic imaging procedures.