George Yaldho
Point Cook
Summary
Hello, I'm George, currently pursuing a Master of Management from Monash University. I am a highly motivated and passionate individual with a strong background in digital marketing, SEO expertise, performance marketing, and content writing. Due to my father's role as a Colonel in the Indian Army, I was raised in disciplined and regimented environment. As a result, I have developed a strong determination and unwavering drive to accomplish any goal set before me.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Intern
VetCheck Technologies
07.2024 - 10.2024
- Created educational blogs for veterinary professionals, covering key industry trends, practices and innovations
- Conducted market research across APAC, USA, Australia to identify and generate new business leads
- Developed and delivered a group presentation showcasing VetCheck tools, highlighting their value and practical applications
- Designed innovative posters to raise public awareness about pet diseases and veterinary care facts
Paid Media Executive
GO MO Group
02.2022 - 05.2023
- Responsible for executing day-to-day paid media campaigns, setting bid strategies, performance monitoring, identifying and implementing optimizations(by the target audience, content, geographic area, etc), providing proactive recommendations and program insights
- Understanding performance objectives and KPIs and achieving monthly targets
- Analyze paid media performance using analytical tools like Google Analytics, Google Search Console AppsFlyer
- Present daily, weekly, and monthly performance reports to the clients
- Well-versed with SEO tools such as Ahrefs, Google keyword Planner, Screaming Frog, Moz, Sitechecker, Google Trends
- Create media decks and provide key insights for existing and potential clients
Education
Bachelor of Commerce -
Maeer's Arts, And Science College
2019
Higher Secondary -
Army Public School
2016
Secondary School -
Army Public School
2014
Skills
- Facebook Ads
- DV360
- Sales
- Leadership
- Communication skills
- Programmatic Media Buying
- Google Ads
- Search Engine Optimization
- B2B Marketing Strategy
- Google Analytics
- Problem Solving
- Paid Media Strategy
- Microsoft Excel
- Content Writing
- Keyword Research
Accomplishments
- Represented the Army Public School, Pune in various football tournaments
- Worked with school staff to identify opportunities for improving sports and types of equipment in the school
- Helped in the preparation of school sports day and other intra-school sports events as well as special events
- Presented the year-end sports report to the sports teacher
- Cleared one of India's toughest examinations twice
- Was one of the 6552 candidates who cleared the examination; the total number of candidates who appeared for the examination - 10 lakh plus
School Sports Captain, Army Public School Pune
Cleared Combined Defence Services, UPSC
Languages
English
Full Professional
Hindi
Full Professional
Malayalam
Limited Working
Certification
Business Analytics Certification (Ongoing)
Learnbay (In collaboration with IBM & Microsoft) | Expected Completion: [July, 2025]
- Modules completed: MS Excel for Business Analytics (Formulas, Pivot Tables, Data Visualization, VBA Basics)
- Upcoming coursework: Statistics, Data Visualization (Tableau, Power BI), SQL, Big Data Analytics, GenAI integration, and Deployment using AWS & Azure.
Timeline
Digital Marketing Intern
VetCheck Technologies
07.2024 - 10.2024
Paid Media Executive
GO MO Group
02.2022 - 05.2023
Higher Secondary -
Army Public School
Secondary School -
Army Public School
Bachelor of Commerce -
Maeer's Arts, And Science College
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