Georgia ANDERSON
Bondi,NSW
Summary
Digital Marketing Specialist skilled at planning, executing and optimising digital marketing strategies across multiple ad platforms. Focused on building strong internal and external relationships. Working with local and international clients including COS Stores, SIR. The Label, ClearScore, Andie Swim.
Overview
5
5
years of professional experience
Work History
Digital Marketing Specialist
Sparro
09.2022 - Current
- Account lead across multiple clients responsible for leading setup and management, insights and reporting, ongoing communications and general account management.
- Developing and implementing data-driven digital marketing strategies to multiple clients across a number of ad channels, including: Google, Meta, and TikTok.
- Building comprehensive reports on digital marketing efforts, presenting findings to key stakeholders to inform decision making.
- Responsible for managing and training two digital marketers within the team, overseeing their optimisations and building on their skills.
Digital Marketing Executive
Sparro
09.2021 - 08.2022
- Began autonomously leading accounts and refining client skills, as well as owning work flow.
- Presented new ideas to the team and clients to test and adopt as part of the overall digital marketing strategy.
- Assisted in managing the end-to-end execution of various digital marketing projects, ensuring timely delivery within budget constraints.
Digital Marketer
Sparro
03.2021 - 08.2021
Media Executive
Seven West Media
01.2020 - 03.2021
Media Assistant
Seven West Media
09.2018 - 12.2019
Education
Bachelor of Commerce - Marketing
University of Adelaide
Adelaide, SA11.2017
High School Diploma -
Walford Anglican School For Girls
Hyde Park, SA11.2014
Skills
- Strong expertise in Google Ads, Meta Ads, TikTok Ads
- Confident with client account and relationship management
- Highly proficient in Google Business Suite
- Well experienced in building data-driven digital marketing strategies and reporting
Career Highlights
- Assisted with the launch of COS Stores in Australia online and saw a 306% increase in revenue growth YoY through Peak Retail 2023, with a 232% increase in paid spend resulting in a 22% increase in overall return on ad spend (ROAS).
- Planned, built and optimised a geographic experiment to prove the impact of TikTok for SIR. The Label on brand awareness. The results were presented to key stakeholders and TikTok was then launched into all markets in Australia and United States, which secured additional media spend ongoing.
- Designed, presented and successfully won pitches for new clients including SIR. The Label, Andie Swim and Catchy.
- Built and executed media plans (combining digital and traditional media ads) to launch television programs on Channel 7, including Big Brother and Farmer Wants A Wife.
Timeline
Digital Marketing Specialist
Sparro
09.2022 - Current
Digital Marketing Executive
Sparro
09.2021 - 08.2022
Digital Marketer
Sparro
03.2021 - 08.2021
Media Executive
Seven West Media
01.2020 - 03.2021
Media Assistant
Seven West Media
09.2018 - 12.2019
Bachelor of Commerce - Marketing
University of Adelaide
High School Diploma -
Walford Anglican School For Girls
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