Georgia Gibson
Melbourne,VIC
Summary
Dynamic marketing professional with proven expertise in campaign management and social media oversight, demonstrated at Prime Creative Media. Excelled in campaign development and content creation, achieving significant engagement growth. Skilled in event planning and logistics, with a interest for impactful communications management. Showcased ability to enhance brand presence and drive lead generation, leveraging both creative and analytical skills for optimal results.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator
Prime Creative Media
06.2024 - 11.2024
- Campaign Strategy & Execution:
Developed and implemented holistic marketing strategies tailored to each event, aligning with organisational objectives and effectively targeting diverse audience segments to maximise attendance, sponsorships, and exhibitor participation. - Social Media Management:
Spearheaded the growth of social media channels by crafting and curating engaging content, managing ad campaigns, and fostering brand awareness across platforms like LinkedIn, Instagram, and Facebook, achieving significant increases in reach and engagement metrics. - Email Marketing & Lead Generation:
Designed, wrote, and executed targeted email campaigns and newsletters, leveraging analytics to optimise open, click-through, and conversion rates. Proactively managed and segmented databases to ensure personalised, impactful messaging that drove lead acquisition and nurturing. - Website Management & Optimisation:
Administered and updated event websites using WordPress, delivering visually appealing and user-centric designs. Ensure content is current, SEO-optimised, and aligned with branding and event goals, enhancing the online user journey.
Venue Operations Coordinator
State Sport Centres
01.2023 - 06.2024
- Assisted in the day-to-day coordination of the operational needs of multiple premier facilities
- Facilitated seamless bump-in and bump-out procedures for state and national-level sporting events
- Notable events worked: Zatopek:10, Australian Swimming World Championship Trials, Maurie Plant World Athletics Continental Gold Tour and the World Junior Squash Championships.
Resident Leader
Iglu Student Accomodation
07.2021 - 02.2023
- Event Coordination: Facilitated and coordinated a diverse events program for residents
- Office Administration: Used resident database management programs, customer relations and onboarding procedures
- Social Media Management: Created content for the Iglu Instagram page and managed the individual property's independent social media pages
- Customer Service: Provided customer service and responded to tenant inquiries regarding maintenance, rent payments, events or other issues.
Education
Bachelor of Media Communication - Public Relations
Monash University
Melbourne, VICSkills
- Scheduling
- Campaign management
- Business administration
- Marketing collateral preparation
- SEO
- Social media oversight
- Communications management
- Copywriting
- Event planning and logistics
- Content creation
Timeline
Marketing Coordinator
Prime Creative Media
06.2024 - 11.2024
Venue Operations Coordinator
State Sport Centres
01.2023 - 06.2024
Resident Leader
Iglu Student Accomodation
07.2021 - 02.2023
Bachelor of Media Communication - Public Relations
Monash University
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