Georgia Kelly
Melbourne
Summary
Dynamic marketing professional with experience at St Remio Coffee, excelling in brand activations, social media strategy and product development. Proven ability in data-driven decision making and cross-functional collaboration, enhancing brand visibility and engagement. Recognized for mentoring staff at McDonald's, fostering a high-performance culture while improving operational efficiency.
Overview
6
6
years of professional experience
Work History
Marketing and Social Media Assistant
St Remio Coffee
08.2024 - Current
- Coordinated on-site brand activations at major events, including the Spring Racing Carnival, the Royal Melbourne Show, and the Caulfield Cup.
- Supported new product development with brands including McDonald's, Coles, and Woolworths.
- Collaborated with local businesses to increase brand visibility in target markets.
- Compiled monthly performance reports on web analytics and campaign metrics.
- Created briefs and collaborated with designers on events and photoshoots.
- Developed and scheduled engaging social media content across multiple platforms.
Shift Manager
McDonald's
09.2022 - 05.2024
- Managed day-to-day operations, including shift scheduling and staff allocations.
- Monitored and analyzed KPIs, sales performance, and labor costs to maximize profitability.
- Supervised up to 40 employees per shift in a fast-paced, high-volume environment.
- Analyzed sales data trends to identify opportunities for operational improvements.
- Mentored and trained new team members and managers, contributing to employee retention and development.
- Resolved customer complaints professionally and efficiently, maintaining high satisfaction ratings.
- Implemented strategies to improve service speed and order accuracy.
Crew Member
McDonald's
06.2019 - 02.2021
- Provided fast and friendly customer service.
- Operated POS systems and handled various payment methods.
- Assisted in shift duties and training.
- Cross-trained in all roles for flexibility.
- Demonstrated strong multitasking abilities, handling multiple orders simultaneously without compromising quality or efficiency.
Education
High School Diploma -
Geelong Grammar School
Geelong, VIC11-2021
Skills
Consumer Insight & Market Awareness
Data- Driven Decision Making
Cross- Functional Collaboration
High-Pressure Execution
Timeline
Marketing and Social Media Assistant
St Remio Coffee
08.2024 - Current
Shift Manager
McDonald's
09.2022 - 05.2024
Crew Member
McDonald's
06.2019 - 02.2021
High School Diploma -
Geelong Grammar School