Georgia Ogden
Summary
Enthusiastic and results-driven Senior Account Manager with over 7 years of experience in leading creative campaigns and brand design projects. Proven track record of cultivating strong client relationships, overseeing projects from concept to delivery, and driving business development. Known for impactful leadership, exceptional organizational skills, and a passion for the design industry. Clients include American Express, Meta, Corona, Grey Goose, Scribd, Slideshare and Everand.
Overview
9
9
years of professional experience
Work History
Senior Project Manager
Mother Design
05.2023 - 12.2024
- Managed and executed diverse creative projects, including brand design systems, rebranding initiatives, packaging, and communication campaigns, overseeing the entire process from scope development, budgeting, timeline management, and strategic planning to execution to ensure client deliverables were met with excellence
- Cultivated strong client relationships, successfully converting 8 new workstreams that generated an additional $1.5M in revenue for the agency
- Built internal rapport and fostered strong internal collaboration with project teams, creating a supportive environment that empowered team members and encouraged personal growth, enhancing overall project performance
- Led new business development initiatives, including the redesign of the agency website and the creation of compelling business case studies to align with the new business strategy, and leading proactive outreach projects that identified and pitched packaging redesign ideas to alcohol brands, resulting in 2 new leads
Brand Manager (Craft Beer)
Asahi Beverages (formerly AB in Bev)
01.2021 - 12.2021
Assistant Brand Manager (Craft Beer)
Asahi Beverages
02.2018 - 08.2020
- Directed comprehensive communication and advertising campaigns from strategy through execution and reporting, resulting in a 2% increase in brand awareness and a 50% uplift in sales performance in 2021
- Led brand strategy development by leveraging insights from both quantitative and qualitative data to create annual strategies aimed at optimizing brand performance
- Managed a national New Product Development (NPD) launch, overseeing all phases from concept development—including visual brand identity and packaging—to go-to-market strategy, which generated incremental sales volume in 200+ retail outlets
- Oversaw the packaging refresh for Asahi’s craft beer portfolio, updating designs for over 50 products across 7 brands to align with the new portfolio strategy
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Developed and nurtured strong relationships with internal and external stakeholders, ensuring successful collaboration and project execution
Account Coordinator
Ogilvy Public Relations
03.2017 - 12.2017
- Clients included Grey Goose, American Express, Virgin Australia, National Australia Bank, Australian Taxation Office, Crown Resorts, Medibank, AAMI and Visit Victoria
Event Development Assistant
Tourism Western Australia
08.2016 - 03.2017
Event Development Intern
Tourism Western Australia
05.2016 - 08.2016
Education
Bachelor of Commerce - Marketing And Public Relations
University of Notre Dame
12.2016
Skills
- Project management
- Stakeholder relationship management
- Budget management
- Resource management
- 360 Communications Campaigns
- Brand Strategy
- Brand Design Systems
- Brand Packaging
- New Product Development
Accomplishments
- Generated £1.2M in additional revenue for the Scribd account (2023-2024).
- Led Yak Brewing's ‘Why the Yak Not’ campaign, resulting in a 50% increase in sales volume and a 2% boost in brand awareness during the 3-month period.
- Achieved a 100% sell-out for the Goose Island Block Party, delivering 7,000 trials and generating over 2M in earned media reach.
- Developed social media strategies for Yak Brewing, Goose Island, and Hoegaarden, achieving a total reach of 5M in 2019.
- Received the Ogilvy Trumpet Award for outstanding work and alignment with company values.
Timeline
Senior Project Manager
Mother Design
05.2023 - 12.2024
Brand Manager (Craft Beer)
Asahi Beverages (formerly AB in Bev)
01.2021 - 12.2021
Assistant Brand Manager (Craft Beer)
Asahi Beverages
02.2018 - 08.2020
Account Coordinator
Ogilvy Public Relations
03.2017 - 12.2017
Event Development Assistant
Tourism Western Australia
08.2016 - 03.2017
Event Development Intern
Tourism Western Australia
05.2016 - 08.2016
Bachelor of Commerce - Marketing And Public Relations
University of Notre Dame
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