Georgia Simos
Bentleigh
Summary
Qualified interior designer with a strong background in visual merchandising, styling, and creative coordination. Experienced in shaping engaging spatial narratives through showroom styling, campaign execution, and retail activations. Passionate about sustainable design and contributing to design-led environments that value collaboration, innovation, and brand storytelling.
Professional visual merchandising expert with history of driving impactful store displays and layouts. Known for strong collaboration and adaptability, ensuring seamless alignment with shifting retail needs. Adept at utilising design principles and consumer behaviour insights to enhance product visibility and sales performance. Reliable team player focused on delivering measurable results through innovative merchandising strategies. Experienced with creating visually appealing and strategically arranged displays. Utilises knowledge of color theory and space planning to enhance customer experience. Track record of collaborating with sales, product and marketing teams to implement cohesive visual strategies.
Overview
7
7
years of professional experience
Work History
National Visual Merchandising Co-Ordinator
Global Retail Brands - House & Robins Kitchen
Melbourne, VIC
04.2025 - Current
- Developed and implemented visual merchandising strategies to enhance product presentation and customer engagement.
- Collaborated with cross-functional teams to ensure alignment on seasonal displays and promotional initiatives.
- Analysed sales data to identify trends, optimising merchandise placement for increased visibility and sales performance.
- Trained and mentored junior staff on best practices in visual merchandising and store layout optimisation.
- Led visual merchandising projects from concept through execution, driving consistency across diverse product categories.
- Trained new employees on visual merchandising principles, contributing to a cohesive team environment focused on driving sales results.
- Provided ongoing support for special events and promotions, ensuring effective integration of marketing materials into existing visual schemes.
- Contributed to the development of company-wide visual merchandising guidelines, establishing best practices for stores across the region.
- Developed and executed floor plans for merchandise layouts, optimising traffic flow and product visibility.
Technical Skills Teaching Aid
LCI Melbourne
01.2024 - 01.2024
- Delivered SketchUp and Enscape tutorials to undergraduate design students.
- Developed lesson plans and handouts outlining 3D modelling and rendering techniques.
- Provided one-on-one support to students with varying skill levels
- Assisted in troubleshooting software and hardware issues during workshops
- Encouraged peer-to-peer learning and collaborative problem-solving
- Collected feedback to improve content delivery and student engagement
- Collaborated with multidisciplinary teams to design effective intervention strategies tailored to individual needs.
Visual Merchandising Specialist
MECCA Brands
01.2020 - 01.2024
- Conceptualised and executed visually appealing in-store displays, aligning with brand aesthetics and seasonal themes.
- Implemented and upheld visual merchandising standards to enhance customer satisfaction and stimulate sales growth.
- Managed store-level implementation of national promotional campaigns, maintaining adherence to brand standards and ensuring alignment with marketing goals.
- Achieved efficient stock management through effective delivery handling, meticulous inventory control, and systematic stock rotation.
- Developed and implemented floor layouts in collaboration with brand management to effectively position products and facilitate efficient traffic movement.
- Guided team members in mastering visual merchandising techniques and adhering to operational procedures for improved store presentation.
- Oversaw daily operational functions including cash management and staff scheduling. Facilitated customer service initiatives to improve overall service quality. Collaborated with team members to streamline operational processes.
- Evaluated and documented sales metrics and merchandising outcomes to support the development of effective store strategies.
Design and Sales Consultant
DIY Blinds
01.2025 - Current
- Developed customised service strategies to effectively reach and surpass sales goals.
- Facilitated needs assessment and crafted detailed design briefs to align with client objectives.
- Coordinated all phases of project lifecycle, from initial client engagement to completion of installation.
- Advised clients on optimal design solutions and technical features for blinds and window furnishings.
- Engaged with fabric houses to strengthen relationships and deepen understanding of textile materials.
- Interpreted architectural floorplans and provided expert guidance on material and style choices.
- Streamlined quote generation processes and organised client data in CRM for improved accessibility and efficiency.
- Managed relationships with internal teams and suppliers to maintain efficient order flow.
- Conducted product demonstrations to showcase features and benefits effectively.
- Managed customer relationships, ensuring follow-up and addressing inquiries promptly.
Product Stylist (Freelance)
Sanctuary of Sentient Beings
Melbourne, VIC
10.2024 - 12.2024
- Curated and arranged product photography sets that reflect brand identity and adhere to specified colour schemes.
- Coordinated with photographers and designers to create visually appealing content that enhances eCommerce and marketing campaigns.
- Executed prop sourcing and spatial design strategies to improve digital presentation quality and narrative impact.
- Oversaw visual style alignment across various shoots, reinforcing brand recognition and fostering customer connection.
- Conducted tailored styling consultations aimed at enhancing client satisfaction and building long-term loyalty.
Set Design Co-Director
French Woods Festival
New York
01.2019 - 01.2020
- Executed comprehensive design and construction of sets, ensuring alignment with artistic vision for 16 stage performances.
- Oversaw set build processes, ensuring seamless collaboration and design translation from script to stage.
- Designed and built stage sets for theatrical productions and performances
- Engaged with directors, performers, and art staff to effectively execute and enhance creative projects.
- Produced comprehensive concept sketches, mood boards, and 3D models to ensure alignment with design vision for set approval.
- Coordinated logistics for materials, props, and construction tools, maintaining strict compliance with budget limits and project timelines.
- Coordinated efforts of campers and junior staff to ensure efficient and safe set construction.
- Implemented safety protocols and optimised workflows to enhance workshop efficiency and creativity.
- Implemented effective solutions to overcome unexpected creative and logistical issues in real-time.
Education
Bachelor of Arts - Interior Design
LCI Melbourne
Melbourne, VIC01-2024
Skills
- Interior Styling & Visual Merchandising
- Spatial planning & Floorplan Adjustments
- Photoshoot & Campaign Styling
- CAD/SketchUp/Rendering (Enscape/D5)
- Trend Forecasting & Ideation Process
- Strong Communication & Time Management
- CAD
- SketchUp
- Revit BIM
- D5 Render
- Enscape
- Adobe Creative Suite
- Microsoft Office Suite
- Trello
- Hubspot
- Mondaycom
- Quoterite
Timeline
National Visual Merchandising Co-Ordinator
Global Retail Brands - House & Robins Kitchen
04.2025 - Current
Design and Sales Consultant
DIY Blinds
01.2025 - Current
Product Stylist (Freelance)
Sanctuary of Sentient Beings
10.2024 - 12.2024
Technical Skills Teaching Aid
LCI Melbourne
01.2024 - 01.2024
Visual Merchandising Specialist
MECCA Brands
01.2020 - 01.2024
Set Design Co-Director
French Woods Festival
01.2019 - 01.2020
Bachelor of Arts - Interior Design
LCI Melbourne