Georgie Strain
13 Lancaster St Dianella,Western Australia
Summary
My extensive career in media has allowed me to refine my passion for marketing, print, public relations, content creation, production, sales, account management and digital marketing, making me multi-disciplined, resourceful and creative in the media space.
I am an organised and dependable team leader successful at managing multiple priorities with a positive attitude.
I relish the role as a conduit between creative and other arms of the business to create measurable campaigns aligned with business objectives.
Overview
13
13
years of professional experience
Work History
Marketing and Public Relations Coordinator
Beerfarm
09.2021 - Current
- Manage marketing campaigns from inception to completion ensuring that all stakeholders are engaged and focused on the end goal and on budget
- Maintain and create operational workflows by maintaining well-organised documentation systems and updating records accurately as needed.
- Coordinate project and campaign timelines and budgets for successful completion, ensuring milestones were met and deadlines were adhered to.
- Support and collaborate with Head of Marketing on market strategies that support brand growth, sales results and venue strategies
- Tracked records, filed documents and maintained communication between clients to manage office activities.
- Coordination of media buying and asset logistics across all channels in alignment with marketing or campaign strategy
- Manage all design of assets across all marketing channels, sales and venue.
- Reporting on campaigns and projects results to Head of Marketing, COO and investors when applicable
Business Development Manager
DIGITAL LOOP
11.2019 - 07.2020
- Working as part of a small creative team, representing Mamamia, The Guardian, Vice and Student Edge locally and nationally
- Pitching a range of services to advertising agencies, music festivals, global companies and small to medium businesses
- Services ranging from influencers, podcasts, content creation and sponsored content
- Clients included Venueswest, Karma Group Global and PICA.
Digital Sales Director
JUMPCLIMB DIGITAL
01.2019 - 04.2020
- Overseeing a team of social media account managers across food & beverage, retail, councils and corporate clients
- Generating new business, pitching clients and writing formal proposals outlining budgets and campaign structures across social media, videography, EDM, content creation and guerrilla marketing
- Liaising with clients for creative consulting and fine tuning of campaigns for ongoing business
- Managing on boarding, negotiation of contracts and researching new technology for ROI strategies
- Clients of note The Sewing Room, The Comedy Lounge, Perth Motorplex, Matsos Brewery, 140 William and Il Gelato
Digital Sales and Account Manager
URBAN WALKABOUT
05.2011 - 02.2017
- Strategic communications and market leader recognised for sales KPI's, brand building, creative thinking, content creation and strategy and team culture
- Sales and production of printed and digital publications locally and nationally
- Skilled in in brand support, campaign strategies in print, digital, EDM, content creation, production of videography, data harvesting and events
- I have 6 years experience in strategic and business leadership liaising with small to mid sized businesses, corporate and Local Government authorities across Perth and nationally.
Skills
- Media buying and negotiating
- Video Marketing and Content Creation
- Strong PR network
- Cross-Channel Marketing
- Strategic Marketing Campaigns
- Project and Campaign Management: development, planning, resourcing, budget and performance evaluation
- Online sales techniques
- Rapport and relationship building
- Email marketing campaigns
- Content Strategy Development
- Online Advertising
- Decision-Making
- Sales processes
- Project Coordination
Social Media
@MUMMA.GEE_
Timeline
Marketing and Public Relations Coordinator
Beerfarm
09.2021 - Current
Business Development Manager
DIGITAL LOOP
11.2019 - 07.2020
Digital Sales Director
JUMPCLIMB DIGITAL
01.2019 - 04.2020
Digital Sales and Account Manager
URBAN WALKABOUT
05.2011 - 02.2017
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