Georgina Cunningham

After completing an internship with Sprout Strategy during my final university year in early 2024, I transitioned into a permanent role as a Project Manager. In this position, I manage the end-to-end execution of market research projects, ensuring they are delivered on time and aligned with client objectives. I coordinate resources, schedules, and client communications while providing hands-on support with data analysis and reporting. My work involves close collaboration with cross-functional teams to deliver actionable insights and ensure successful project outcomes.

As Marketing Assistant at Genuine Legal, I supported the execution of digital marketing strategies to drive brand visibility and client engagement. I managed content creation and scheduling across multiple platforms, utilised HubSpot CRM to track and generate leads, and analysed campaign performance to identify areas for improvement. I also played a key role in coordinating promotional activities and supporting the broader marketing team in achieving campaign goals.

Following a year as a Legal Assistant, I was promoted to Team Leader, where I oversaw day-to-day team operations and served as the first point of contact for legal enquiries across multiple platforms. My responsibilities included reviewing and managing sensitive client information, organising consultations, and maintaining accurate legal documentation. I also contributed to creating a supportive, well-organised team environment focused on client care and operational efficiency.

Promoted to Assistant Store Manager after three months as a Casual Retail Assistant, I led the team during the busy holiday season, focusing on team performance, customer experience, and sales growth. I was responsible for opening and closing the store, monitoring sales metrics, and setting individual and team targets. I also assisted in visual merchandising, staff management, and creating a collaborative and goal-oriented work culture.