Georgina Keegan
Port Noarlunga South
Summary
Dynamic marketing and events professional with over ten years of experience in developing and executing effective marketing strategies across diverse industries. Proven track record of driving business growth, increasing sales, and enhancing brand visibility. Expertise in leading teams to create innovative campaigns, managing budgets, and ensuring consistent brand messaging. Strong analytical skills and creative problem-solving abilities contribute to delivering measurable results and exceeding organizational goals.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Executive Marketing Manager
High Impact Solutions Group
04.2022 - Current
- Executed comprehensive marketing strategies that increased lead generation by 40% and boosted overall brand engagement by 25% year-over-year.
- Mentored and led a marketing team of 6, fostering professional development and improving team productivity by 30% through structured training and KPI-driven performance reviews.
- Conducted market research and consumer analysis that identified new opportunities, leading to a 15% uplift in campaign ROI.
- Adjusted strategies based on competitive analysis, resulting in a 20% increase in conversion rates and enhanced campaign effectiveness.
- Defined and implemented brand guidelines, achieving 100% consistency across print, digital, and social media channels.
- Refined digital marketing efforts (SEO, SEM, paid social), improving website traffic by 45% and reducing cost per acquisition by 18%.
- Oversaw and optimised a $500K+ marketing budget, reallocating resources to high-performing campaigns and improving ROI by 22%.
- Collaborated with sales and product teams to align initiatives, directly supporting a $2M increase in new business enquiries and improved cross-departmental communication.
Sales Consultant
Rivergum Homes
01.2022 - 04.2022
- Conducted detailed consultations with prospective home buyers to identify their lifestyle needs, design preferences, and financial requirements.
- Presented and customised home designs and inclusions to suit individual client goals while ensuring alignment with company standards.
- Guided clients through each stage of the home buying journey — from finance pre-approval and land selection to contract preparation and post-sale support.
- Built and maintained strong relationships with developers, mortgage brokers, and internal construction teams to streamline project communication.
- Successfully achieved one high-value property sale valued at approximately $800K within six months, demonstrating strong client engagement and sales capability.
- Conducted follow-ups and lead management through CRM systems to nurture potential buyers and maintain a healthy pipeline.
- Provided detailed information on community amenities and local market insights to support informed decision-making.
- Assisted in the coordination of display home visits, open days, and promotional events to attract new leads and enhance brand visibility.
- Utilized CRM software to manage leads, track sales activities, and maintain customer records.
Sales Consultant
B1 Homes
07.2021 - 01.2022
- Conducted detailed consultations with first home buyers and investors to assess lifestyle needs, design preferences, and financial goals.
Achieved two major property sales within six months, each valued between $550K–$600K, including securing the first sale within two weeks of starting in the role.
Developed and launched a targeted FIFO marketing campaign to engage fly-in fly-out workers seeking home ownership and investment opportunities.
Traveled to regional WA mining communities to host information sessions and client meetings, generating new leads and increasing brand visibility in an untapped market.
Collaborated with mortgage brokers and developers to assist clients with finance approvals, land sourcing, and house-and-land package customisation.
Managed end-to-end client journeys, ensuring clear communication from initial enquiry through to contract signing and pre-construction handover.
Provided detailed information on community developments, design inclusions, and government grants to support confident buyer decision-making.
Contributed to the creation of marketing materials and online listings (including RealEstate.com.au and Domain.com.au) to attract qualified leads.
Maintained CRM databases and tracked all client interactions to ensure effective lead nurturing and post-sale follow-up.
PR, Marketing and Events Manager
BEEMS Co Pty Ltd & B.A.R.S Holdings Pty Ltd
01.2018 - 07.2021
- Provided executive-level support to the Owner/Director, managing calendars, travel, contracts, and confidential correspondence while acting as a key liaison between internal teams and high-profile partners.
- Managed the marketing, public relations, and event strategy across multiple premium hospitality venues, including W Churchill and Bar Lafayette, under the BEEMS Co and B.A.R.S Holdings umbrella.
- Planned, hosted, and executed 3–4 premium events weekly, including brand activations, corporate functions, and VIP launches — delivering over 150 events annually with an average attendance growth of 40% year-on-year.
- Developed and managed luxury brand partnerships with global names such as Patek Philippe, Miss Universe, House of Suntory, Diageo, and Moët Hennessy, driving $250K+ in sponsorship value and long-term collaboration opportunities.
- Conceptualised and delivered the sell-out “G&Tea” event series, partnering with gin distillers and distributors to create immersive cocktail and high-tea experiences, consistently achieving 100% capacity bookings and strong media exposure.
- Grew W Churchill from launch to one of Perth’s leading gin bars, building its digital presence from the ground up and achieving a social media following of 10K+ and a 25% increase in repeat patronage within the first year.
- Directed all content creation and brand storytelling, including photoshoots, promotional videos, social media campaigns, and influencer partnerships, resulting in an average 30% increase in digital engagement per campaign.
- Collaborated with culinary and bar teams to ensure brand alignment and cross-promotional consistency, contributing to a 20% rise in average spend per customer through premium product positioning.
- Managed marketing budgets exceeding $300K annually, overseeing vendor contracts, tracking ROI, and reallocating resources to optimise campaign performance.
- Assisted in business operations, reporting, and team administration, improving cross-departmental workflow efficiency by 35% through refined communication systems and process documentation.
- Acted as the primary liaison for media, luxury partners, and corporate stakeholders, ensuring smooth coordination and consistent representation of brand values across all touchpoints.
Owner
Gstar Promotions
01.2017 - 01.2018
- Founded and directed the Rising Stars Runway, a high-profile fashion and entertainment event showcasing emerging designers, models, and creative talent from across Australia.
Managed and led a team of approximately 70 people, including designers, stylists, models, hair and makeup artists, and two assistants — ensuring seamless coordination across all creative and operational departments.
Organised and executed sold-out runway shows, generating substantial ticket revenue and beverage sales for hosting venues, while achieving strong local media coverage and brand partnerships.
Oversaw event concept development, sponsor acquisition, venue management, scheduling, and guest experience, maintaining a consistent standard of excellence.
Produced and coordinated high-profile international artist events and afterparties in collaboration with Perth venues, featuring global performers such as The Weeknd, French Montana, and J. Cole, achieving maximum venue capacity and VIP attendance.
Developed and maintained partnerships with venue operators, entertainment agencies, and brand sponsors to secure funding, artist agreements, and promotional exposure.
Directed all marketing, PR, and promotional campaigns, including social media activations, influencer outreach, and media liaison — resulting in full-capacity attendance and record engagement across platforms.
Supervised front- and backstage logistics, ensuring smooth transitions, adherence to schedules, and delivery of a professional guest and artist experience.
Oversaw creative direction, production, and run sheets for live shows, ensuring visual cohesion and alignment with sponsor branding.
Managing Director
On Point International
01.2016 - 12.2017
- Formulated and implemented strategic vision guiding company success.
- Directed the development of three brands, enhancing market presence.
- Established operational procedures to elevate efficiency and compliance.
- Led financial strategy encompassing planning, budgeting, and forecasts.
- Executed targeted marketing strategies to increase sales effectiveness.
- Monitored market trends to refine revenue-generating strategies.
- Fostered stakeholder partnerships, building long-term alliances.
- Spearheaded representation at industry conferences, elevating company profile.
Executive Events Coordinator
Betty Tran International
11.2016 - 08.2017
- Managed and executed large-scale fashion events and brand activations across Australia and Europe, representing the Betty Tran International label at International Fashion Week and Milan Bridal Week.
Coordinated over 30 professional models, production crews, and stylists during International Fashion Week runway events, ensuring smooth operations, precision timing, and brand excellence.
Organised exclusive previews and showcases for government officials, VIP clients, and media representatives, enhancing international brand reputation and securing ongoing sponsorship opportunities.
Collaborated with global brands such as Elle Magazine and L’Oréal Paris to create high-impact marketing campaigns and co-branded events, achieving strong media coverage and audience engagement.
Oversaw event logistics including venue management, backstage coordination, guest relations, and post-event reporting across multiple international locations.
Supported the design and creative teams with brand launches, visual merchandising, and promotional content for international media distribution.
Assisted in managing PR strategies, media kits, and influencer collaborations that boosted brand awareness across European and Australian markets.
Developed strong cross-cultural communication and stakeholder management skills through direct collaboration with international partners and agencies.
PR, Marketing and Events Manager
Blanchy's Tash
02.2017 - 07.2017
- Planned, promoted, and executed sold-out high-profile events featuring international artists and DJs, including Fatman Scoop, regularly filling the 300-person venue to capacity and achieving record bar revenue.
Spearheaded a VIP public-relations program that attracted high-net-worth clientele, expats, and media personalities — resulting in a 35% increase in repeat patronage and a 25% rise in premium beverage sales within six months.
Developed and delivered creative marketing campaigns, press launches, and influencer collaborations that expanded Blanchy’s Tash’s social following by 40% and positioned it as Vietnam’s leading luxury nightlife brand.
Partnered with global spirit labels and hospitality sponsors to produce exclusive branded activations, generating new revenue streams and enhancing the venue’s international profile.
Managed event operations end-to-end — including artist bookings, contracts, travel, staging, and production — coordinating a cross-functional team of 20+ staff to ensure seamless execution.
Oversaw all digital and social-media marketing, delivering consistently high engagement rates and sustained audience growth through targeted content and promotional campaigns.
Negotiated supplier and artist contracts to maximise ROI and secure strategic long-term partnerships with key entertainment agencies.
Maintained strong relationships with international talent managers, sponsors, and media outlets, ensuring brand consistency and ongoing event success.
Contracts Administrator, Prestart Consultant & Construction Liaison
WOW Homes
01.2015 - 01.2016
- Week, ensuring contracts, approvals, and documentation progressed seamlessly through each project stage.
- Acted as the primary liaison between clients, builders, drafts people, and suppliers, maintaining timelines and proactively resolving queries to ensure a smooth handover to site start.
- Oversaw approximately 20 active construction projects at any given time, monitoring progress, scheduling site meetings, and coordinating updates between clients and construction supervisors.
- Facilitated 10–15 pre-start consultations weekly, guiding clients through colour selections, materials, and finishes, ensuring all specifications met both aesthetic goals and compliance standards.
- Prepared and issued documentation including plans, addenda, variations, building permits, and purchase orders, ensuring all records were accurate and aligned with build timelines.
- Collaborated closely with sales consultants to ensure client expectations, contracts, and pricing aligned with construction feasibility and budget parameters.
- Conducted quality checks on pre-construction files to ensure design accuracy and compliance with council and developer guidelines.
- Supported the construction and maintenance teams with administrative and scheduling assistance to ensure efficient communication and timely project delivery.
- Provided exceptional client service throughout the build journey — from deposit to handover — maintaining strong relationships and achieving a high client referral rate.
- Liaised with marketing and sales departments to ensure branding, documentation, and client communication were aligned with company standards.
- Monitored workflow systems, identified process bottlenecks, and implemented administrative improvements that reduced turnaround times by an estimated 15–20%.
- Assisted management with reporting, pipeline tracking, and operational improvements, contributing to the company’s overall build efficiency and client satisfaction goals.
Member Solutions Officer | Training Support Coordinator
Gumala Aboriginal Corporation
03.2011 - 12.2014
- Coordinated training programs and employment services for Indigenous community members to enhance job readiness.
- Developed programs supporting career advancement and economic opportunities within Indigenous communities.
- Engaged with stakeholders, community members, and partners to foster collaboration and achieve program objectives.
- Provided career counseling to participants, identifying suitable career paths and training resources.
- Facilitated job placements by liaising with employers to connect qualified candidates with job opportunities.
- Administered program budgets efficiently, ensuring compliance with funding requirements and meeting objectives.
- Maintained accurate participant records to track progress and evaluate program effectiveness.
- Organized workshops and events to improve skills development and employment readiness among participants.
Customer Service | Assistant Manager
Tom Price Bakery
01.2010 - 03.2011
- Delivered exceptional customer service across retail and commercial sectors.
- Managed product and stock inventories to optimize availability and reduce waste.
- Prepared sandwiches, rolls, and coffee with a focus on quality and efficiency.
- Oversaw kitchen operations, including dishwashing and sanitation tasks.
- Directed staff management to enhance team performance and service delivery.
- Executed marketing and advertising strategies to increase brand visibility.
- Trained new employees in customer interaction and product handling techniques.
Education
Bachelor of Commerce - Finance & Marketing
Curtin University
Perth, WAUniReady -
Curtin University
Perth, WAGCSE (Higher) -
Kingsbrook Business & Enterprise College
United KingdomEleven PLUS -
Old Stratford Primary School
United KingdomSkills
- Strategic planning in marketing
- Digital strategies implementation
- Brand strategy and management
- Research and analysis of markets
- Campaign oversight and execution
- Budgeting expertise
- Leadership and team building
- Engagement with customers
- Publicity and media relations
- Management of projects
Licenses And Software
- C Class Driving License
- Microsoft Office
- Adobe Creative Suite
- Wordpress
- Squarespace
- Wix
- Custom CRM
- Canva
- Quickbooks
- Xero
Personal Information
Driving License: C Class Driving License
Certification
- Advanced Digital Marketing and Google Analytics
Google | December 2021
- Advanced Digital Marketing
SBDC | January 2020
- Project Management
Australian Institute of Management | November 2016
- Indigenous Employment Masterclass
Corporate Culcha | May 2014
- Employing Indigenous People
Indigenous Workforce Australia | April 2014
- Excelling at being a Team Leader
Skillpath | November 2013
- Cultural Awareness
Marndajiwarda Cultural Awareness | 2012
Timeline
Executive Marketing Manager
High Impact Solutions Group
04.2022 - Current
Sales Consultant
Rivergum Homes
01.2022 - 04.2022
Sales Consultant
B1 Homes
07.2021 - 01.2022
PR, Marketing and Events Manager
BEEMS Co Pty Ltd & B.A.R.S Holdings Pty Ltd
01.2018 - 07.2021
PR, Marketing and Events Manager
Blanchy's Tash
02.2017 - 07.2017
Owner
Gstar Promotions
01.2017 - 01.2018
Executive Events Coordinator
Betty Tran International
11.2016 - 08.2017
Managing Director
On Point International
01.2016 - 12.2017
Contracts Administrator, Prestart Consultant & Construction Liaison
WOW Homes
01.2015 - 01.2016
Member Solutions Officer | Training Support Coordinator
Gumala Aboriginal Corporation
03.2011 - 12.2014
Customer Service | Assistant Manager
Tom Price Bakery
01.2010 - 03.2011
Bachelor of Commerce - Finance & Marketing
Curtin University
UniReady -
Curtin University
GCSE (Higher) -
Kingsbrook Business & Enterprise College
Eleven PLUS -
Old Stratford Primary School