GERRY MAHONY
Summary
Performance-driven National Sales Manager with over 25 years' experience meeting sales goals. Skilled with motivating and driving team members to exceed performance targets. Enthusiastic and passionate trainer committed to outperforming the competition. Offering technical medical device and solutions expertise with an entrepreneurial attitude.
Overview
29
29
years of professional experience
Work History
National Sales Director
Amplitude Australia
01.2020 - Current
- Reporting to : GM Australia
- Managed large-scale trade shows and events, showcasing company offerings to potential buyers in various industries.
- Negotiated and closed agreements with large customers and agents in mix model sales approach.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Established strong relationships with key clients for long-term business growth and retention.
- Liaised with marketing and product development departments to maintain brand consistency.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Enhanced customer loyalty by addressing concerns promptly and providing exceptional service throughout the sales process.
Sales & Marketing Director
Bespoke Medical Innovations Pty Ltd
01.2015 - 12.2019
- Reporting to : Managing Director
- Accountable for sales, marketing and distribution channel partners including overall customer satisfaction
- Created new revenue streams through distribution agreements and third party reseller networks along with pilot programs establishment with MNC
- Instrumental in strengthening company's business by leading implementation of AUS first with customised knee technology
- Developed and directed strategy for launch of ApneaSeal that has received national presence and major key opinion leader (KOL) interest
- Engaged partners in both media and advertising agencies
- Representative of the board and medical advisory committee
- Engaged in major partnership deals with clinicians and MNC senior executives
- Engagement with future and existing shareholders, PE and VC firms
- Creation and execution of AUS Orthopaedic distribution strategy
- Achievements: Established revenue stream in first 12 months- >$2M sales revenue
- Established 2 major orthopaedics distribution agency agreements with Mathys Orthopaedics & Allegra Orthopaedics
- Developed cross functional support network of engineers, sales, clinical and operation
- Executed AUS exclusive distribution rights for Conformis Inc., Customised Knee Technology
- Introduced first in AUS Customised Knee Technology
- Launched Apneaseal customised CPAP mask in AUS and established over 15 distribution partners nationally.
Orthopaedic Sales Manager NSW/ACT
Smith & Nephew Surgical PTY LTD
07.2012 - 12.2014
- Reporting to : Managing Director
- Accountable for Orthopaedic sales team to deliver > $40M across NSW/ACT, budget and expenditure requirements
- Created NSW strategy and product focus to meet financial targets
- Generated new business through customer satisfaction, perseverance and long term relationships
- Management of local Key opinion leader (KOL) relationships- surgeons, clinicians
- Managed team of 22 sales & clinical representative professionals
- Strengthened company's culture by leading implementation of great place to work for my team
- Member of senior executive management
- Achievements: AUS Region Winner- Reconstruction Knee franchise 2012
- Leadership- Strong culture and no loss or turnover of staff in this period
- Maintained continue growth on prior year in declining price point market.
Regional Sales Manager
Smith & Nephew Surgical PTY LTD
01.2012 - 06.2012
- Reporting to: NSW Sales Manager
- Facilitator continued growth, transition to direct employment
- Support State manager efforts
- Mentor and train sales and clinical specialist
- Management of local Key opinion leader (KOL) relationships- surgeons, clinicians
- Managed team of 11 sales & clinical representative professionals
- Strengthened company's business by leading implementation of great place to work for my team
- Achievements: ANZ Sales region of the year 2012
- 12% over prior year $38M revenue.
Business Development Consultant
Smith & Nephew Surgical PTY LTD
01.2010 - 12.2011
- Reporting to Managing Director
- Transitional/change management consultant
- Foster cultural change amongst existing staff
- Support transition of 35 staff, office from indirect(distribution) to direct MNC
- Identified strategic partnerships and gathered market information to gain a competitive advantage
- Optimized current revenue streams by networking for additional business prospects with established clients
- Cultivated relationships with KOL in various industries to create ongoing and mutually beneficial referral systems
- Identified issues with integration to drive process improvements
- Developed growth plans by identifying key clients, key targets and priority service lines
- Maintained up-to-date knowledge of industry, target accounts and competitive landscape
- Achievements: Lost only 1 staff in integration process
- Helped achieve sales record 12% growth and eclipse >$40M sales
- Successfully retained to direct employment and cessation of consultancy.
Managing Director
Smith & Nephew Surgical PTY LTD
01.2005 - 12.2009
- Managed team of 35 sales, operations & admin professionals
- P &L responsibility >$30-$38M
- Engage & maintain supplier relationship
- Manage sales, operations, administration function
- Implement company incentive performance plan
- Defined strategy and business plan for sales, operations & logistics
- Identify key strategic partners- hospital networks, contracts, tenders
- Achievements: Strong culture & high retention of staff
- Achieved industry recognition for desirable company to work for
- Grew sales revenue $30M - $38M (6% p.a) over period
- Consistent market growth rate consecutive years
- Development of International Fellowship Program which led to many returning customer acquisitions and growth.
Territory Sales Manager
Smith & Nephew Surgical PTY LTD
11.2002 - 12.2005
- Reporting to: Distributor
- Identify product features based on analysis of customers' needs
- Attended trade shows and sales conferences
- Handled the highest volume account in assigned territory
- Taught potential clients about products through seminars and other special events
- Used networking opportunities to create successful, on-going business relationships
- Identify & nurture KOL accounts
- Achievements: Double digit % growth 3 consecutive years
- Grew territory $1M to $5M sales revenue
- Initiated KOL development programs with key surgeons still in existence
- Nominated for distributor opportunity 2005.
Territory Sales Manager
Sulzer Medica
11.1999 - 11.2002
- Reporting to: State Sales Manager
- Develop productive relationships with existing customers through exceptional follow-up after sales
- Established new customer accounts
- Represent new Orthopaedic product line to the market
- Achievements: Achieved $1M annual sales in first year from minimal
- Surpassed annual quota by 100%
- Sales person of the year 2000.
Customer Service Specialist/Territory Manager
B. Braun Medical
11.1998 - 11.1999
- Reporting to: Customer Service Manager & State Sales Manager
- Addressed website inquiries and phone calls converting them into orders
- Maintain client relationships with existing & renewal customers
- Trained 6 customer staff (including supervisors) & new employees monthly on clinical & surgical aspects of product portfolio
- In house clinical trainer
- Developed highly empathetic client relationships and earned reputation for exceeding internal sales goals
- Cross-trained and provided back-up for other customer service representatives when needed
- Achievements: After 6 months promoted to field sales representative for surgical division.
Registered Nurse Operating Room
Bankstown Hospital
02.1995 - 10.1998
- Clinical focus in operating room
- Developed considerable experience in surgical procedure and medical conditions
- Professional Development: Certificate of Peri-operative - College of Nursing, Sydney.
Education
Graduate Certificate - Company Directors Course
Australian Institute of Company Directors
12.2022
MBA - Business And Entrepreneurship
Australian Institute of Business
Adelaide, SA01.2017
Graduate Certificate in Management: (Marketing & Managing People) -
Australian Graduate School of Management
Randwick, NSW01.2002
Bachelor of Nursing: Nursing -
The University of Sydney
NSW, Australia01.1994
Skills
- Customer-oriented
- P & L Management
- Client account management
- Key Account Management
- Strategic Planning
- Solution selling
- Business operations organization
- Leadership/communication skills
- Product development
- People management
- Change management
Activities And Committees
2014, Medical Technologies Association of Australia- Code Monitoring Committee
References
Available on request
Affiliations
- Australian Institute of Company Directors
Interests
During my spare time I enjoy playing golf, water activities and spending time with my wife and 3 young adult children.
Timeline
National Sales Director
Amplitude Australia
01.2020 - Current
Sales & Marketing Director
Bespoke Medical Innovations Pty Ltd
01.2015 - 12.2019
Orthopaedic Sales Manager NSW/ACT
Smith & Nephew Surgical PTY LTD
07.2012 - 12.2014
Regional Sales Manager
Smith & Nephew Surgical PTY LTD
01.2012 - 06.2012
Business Development Consultant
Smith & Nephew Surgical PTY LTD
01.2010 - 12.2011
Managing Director
Smith & Nephew Surgical PTY LTD
01.2005 - 12.2009
Territory Sales Manager
Smith & Nephew Surgical PTY LTD
11.2002 - 12.2005
Territory Sales Manager
Sulzer Medica
11.1999 - 11.2002
Customer Service Specialist/Territory Manager
B. Braun Medical
11.1998 - 11.1999
Registered Nurse Operating Room
Bankstown Hospital
02.1995 - 10.1998
Graduate Certificate - Company Directors Course
Australian Institute of Company Directors
MBA - Business And Entrepreneurship
Australian Institute of Business
Graduate Certificate in Management: (Marketing & Managing People) -
Australian Graduate School of Management
Bachelor of Nursing: Nursing -
The University of Sydney
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