Ghulam Mustafa
Sheikhupura
Summary
Dynamic sales professional with a proven track record of driving revenue growth and cultivating strong client relationships. Expertise in implementing innovative sales strategies that foster market expansion and enhance profitability. Eager to embrace new skills within the retail industry, consistently focused on maximizing business success by leveraging sales and service opportunities. Committed to delivering exceptional results through a customer-centric approach and strategic thinking.
Overview
4
4
years of professional experience
Work History
Sales Executive
Qarshi Research International
03.2024 - Current
- Identify and onboard new clients while nurturing strong relationships with existing retailers and distributors to ensure customer satisfaction, retention, and repeat business.
- Explore new market opportunities, expanded product reach in underdeveloped areas, and supported promotional activities to drive growth and category visibility.
- Develop persuasive sales techniques to convert inquiries into closed deals, boosting company profits.
- Efficiently manage high volume of inbound leads, prioritizing responses based on potential revenue generation.
- Collaborate with various departments within the organization to address customer issues or concerns promptly, fostering long-lasting business relationships built on trust and satisfaction.
Category Sales Manager
Nestle Distribution
04.2021 - 02.2024
- Spearheaded the achievement of Underlying Volume Growth (UVG) and Sales Value targets by aligning field execution with national priorities and local market dynamics.
- Continuously monitored and improved sales forecasting, demand generation, and retail execution to meet KPIs across Modern Trade, General Trade, and Concessionaire Channels.
- Developed robust relationships with key Concessionaire Partners, Retailers, and Sub-Distributors (SPDs) to enhance retail penetration and category performance.
- Led Joint Business Planning (JBP) initiatives with customers/SPDs to align mutual growth objectives and drive long-term value creation.
- Managed and developed a high-performing team of Retail Sales Officers (RSOs), Order Bookers, and Promoters across territories.
- Ensured disciplined execution of Permanent Journey Plans (PJPs) and instilled a performance-driven culture through ongoing coaching and structured reviews.
- Captured and synthesized market insights, shopper trends, and competitor activities, translating them into actionable strategies for trade marketing, pricing, and visibility.
- Uplifted competitive brand visibility through tailored in-store executions, micro-marketing campaigns, and effective use of merchandising assets.
Education
MBA - Sales And Marketing
University of Central Punjab
07.2022
Bachelor of Business Studies (BBS) - undefined
The University of Lahore
02.2021
Skills
- Experienced with SAP S/4 HANA, Endnote and SPSS
- Effective relationship management
- Strategic and Collaborative decision making
- Sales team leadership
- Business development expertise
- Data-driven sales forecasting
EXTRACURRICULAR ACTIVITIES
- Member of Pakistan Book Bank and Students Literacy Coalition at UOL.
- Member of Office of Student Affairs (OSA) at University of Lahore.
- Member of Corporate Social Responsibility Centre (CSR) (2020)
- Member of Sports Club at University of Central Punjab.
- Volunteered for promoting Child rights held by CSR society at University of Lahore.
Languages
English
Professional Working
Urdu
Native or Bilingual
Punjabi
Native or Bilingual
Interests
- Road Trips with friends and family
- Passionate about balancing physical health with mental and emotional wellness
- Playing Cricket, Badminton and Table Tennis
- Watching Movies and TV Shows
- Strategy Games
- Personal Development and Self-Improvement
Timeline
Sales Executive
Qarshi Research International
03.2024 - Current
Category Sales Manager
Nestle Distribution
04.2021 - 02.2024
Bachelor of Business Studies (BBS) - undefined
The University of Lahore
MBA - Sales And Marketing
University of Central Punjab
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