Microsoft 365 (all products)
Giles White
Sales Professional - Digital Specialist - Management Consultant
Terrigal,NSW
Summary
Experienced Sales Professional with strong tech skills and exceptional success in business-to-business sales in the digital marketing industry. Executive presence and ability to influence senior business leaders. Proven track record in growing business and expanding market share. Innovative, with a growth mindset and experience in digital transformation, SaaS, and startups. Expert in building strategic partnerships and implementing effective go-to-market strategies. Accomplished in fostering relationships with clients for sustained business growth. A team player with an entrepreneurial mindset, and advanced capabilities in leveraging digital tools, including AI, for problem-solving and productivity growth.
Overview
20
20
years of professional experience
Work History
SaaS Startup - Founder
Empowerd / Growth Navigator
Terrigal, NSW
07.2023 - Current
- Founded this startup business to develop AI-powered app conceived in previous role.
- https://app.empowerd.com.au/
- App is now in development, hence seeking new challenge.
- Determined business plan, mission statement, and vision for app project including sourcing initial funding to get business up and running while planning and identifying suppliers.
- Funded app build by consulting to other SME's on leveraging AI to accelerate their business growth, and create new efficiencies.
- This was always intended as short-term project as it was driven by requests from clients in my previous role (below).
Business Facilitator
AusIndustry / Business Australia
Regional, NSW
05.2021 - 06.2023
- Performed as consultant for Federal Government's Entrepreneurs' Programme.
- Managed a portfolio of startup businesses and SME's focusing on digitizing the small business landscape.
- Challenge existing business models and explore new revenue streams through digital and cloud technologies.
- Developed complete business plans and operational strategies for new and existing business.
- Collaborated with cross-functional teams to develop and enhance digital transformation initiatives.
- Applied strong analytical and problem-solving skills to develop effective solutions to challenging situations.
- Actively participated in industry events and engaged with local startup ecosystems to build thought leadership and expand network.
- Demonstrated outside-the-box thinking through development and implementation of multiple innovative digital solutions, strategic pivots, and always with future resilience in mind.
Commercial Director (Sales)
The Fifth Element
West Gosford, NSW
07.2019 - 05.2021
- Mentored and guided executive team to monetize advanced digital product in big data industry.
- Identify and engage with key prospects building strategic partnerships to enhance product offerings and drive revenue growth.
- Develop and execute go-to-market strategy, collaborating with internal team to deliver innovative solutions.
- Challenge existing business models and explore new revenue streams through the application of Hadoop-based big data solution.
- Built relationships with potential stakeholders, pinpointed commercial opportunities, strategic sales planning and selling.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.
- Increased sales over 300% through developing new revenue streams and upselling new initiatives to existing clients.
Sales Director
Whiteclick
Brookvale, NSW
09.2007 - 12.2020
- Founded, managed and eventually sold this Digital Marketing Company with 200+ clients across business events, travel, retail and technology sectors (amongst others)
- Developed key operational initiatives to drive and maintain substantial business growth.
- Fostered mindset of innovation and continuous improvement with clients, resulting in positive long-term business retention rates.
- Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
- Solved complex problems to increase sales effectiveness and streamline business direction.
- Managed revenue models, process flows, operations support and customer engagement strategies through diverse team.
- Excelled in negotiations and conflict resolution, ensuring alignment of business goals and long-term partnerships.
- Developed and maintained sound financial practices and policies to ensure business profitability and secure its eventual sale.
Digital Strategy Lecturer (part-time)
University Of Sydney (concurrent With Above)
Sydney, NSW
06.2017 - 12.2020
- Researched and developed two university-approved vocational one-day courses in Digital Marketing.
- Regularly delivered courses to corporate customers at Sydney University's Centre for Continuing Education. During COVID, delivered these 8-hour courses via Zoom.
- Attracted many NSW, Interstate and International attendees. Typically 12-16 students per course/day.
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
- Inspired discussions through presentation of thought-provoking material, preparing students to implement real-world digital transformations.
Client Services Director (Sales)
Malcolm Auld Direct
Manly, NSW
05.2006 - 08.2007
- Introduced and developed search engine marketing as core function of business.
- Prospected and won agency's first digital-only clients (prior to my engagement MAD was a traditional direct marketing agency)
- Promoted to a predominantly sales-focused role to secure web development, design & copywriting work on digital projects.
- Built, implemented and managed paid search campaigns for clients.
- When I founded Whiteclick (see above), MAD became my first client and remained so for several years.
Publisher (manages Sales & Editorial Teams)
Yaffa Publishing Group
Surry Hills, NSW
12.2003 - 09.2005
- Personally developed online business strategy for group (which previously had no digital assets).
- Established foundations for all Yaffa's web-based products including online transactional service strategy, business case and revenue models.
- Recommended layout changes to make materials more accessible and improve presentation
- Drove operational improvements resulting in department and group-wide savings and improved profit margins.
Education
Diploma in Advertising & Media - Communications, Advertising & Marketing
Bournemouth University
Bournemouth, United Kingdom 09.1987 - 1989.07
Skills
Medium-high ticket sales (B2B)
Affiliations
Bournemouth University Alumni
Business Networking International
Software
Microsoft Dynamics CRM
Salesforce CRM
Google AdWords & Analytics
Power BI
Basecamp
Slack
Softr
Airtable
Zapier
Hotjar
Notion
Open AI GPT
Synthflow
MS Azure
BERT
AWS
Timeline
SaaS Startup - Founder
Empowerd / Growth Navigator
07.2023 - Current
Business Facilitator
AusIndustry / Business Australia
05.2021 - 06.2023
Commercial Director (Sales)
The Fifth Element
07.2019 - 05.2021
Digital Strategy Lecturer (part-time)
University Of Sydney (concurrent With Above)
06.2017 - 12.2020
Sales Director
Whiteclick
09.2007 - 12.2020
Client Services Director (Sales)
Malcolm Auld Direct
05.2006 - 08.2007
Publisher (manages Sales & Editorial Teams)
Yaffa Publishing Group
12.2003 - 09.2005
Diploma in Advertising & Media - Communications, Advertising & Marketing
Bournemouth University
09.1987 - 1989.07
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