GINNA ELIZABETH MARTINEZ MARTINEZ
SYDNEY,NSW
Summary
Commercial professional with 15+ years of experience across B2B Sales, Digital Marketing, and Business Development. Proven ability to drive revenue growth, generate qualified leads, and convert opportunities into high-value clients. Strong background in CRM management (Salesforce), pipeline development, and digital acquisition strategies. Experienced in both direct sales and channel environments, with a track record of scaling new business and exceeding targets.
Overview
10
10
years of professional experience
Work History
Sales Consultant
VETA EDUCATION SYDNEY
, NSW
02.2025 - Current
- Generated 20+ weekly leads through targeted digital campaigns and personalized consultations.
- Managed full customer journey: lead generation, consultation, conversion, and onboarding.
- Maintained 100% CRM follow-up within 24 hours, improving pipeline efficiency.
- Delivered customized study and visa solutions, enhancing conversion rates by addressing specific student needs.
- Supported student onboarding and compliance processes (TFN, banking, documentation).
- Coordinated marketing initiatives, including events and seminars, to drive brand awareness and referral growth.
Sales Manager B2B
KASKEY COLOMBIA SAS
BOGOTA
05.2021 - 01.2025
- Scaled revenue from $0 to USD $2M within 4 years by building and growing a new business unit from the ground up.
- Developed and executed targeted sales strategies to capitalize on market opportunities and meet demand.
- Managed sales pipeline and forecasts, ensuring consistent achievement of revenue targets.
- Drove new client acquisition and expanded existing accounts through upselling.
- Leveraged CRM (Salesforce) to optimise lead tracking, follow-ups, and conversions.
- Collaborated with marketing and operations teams to enhance campaign effectiveness and drive sales performance.
Indirect Channels Sales Representative
RICOH COLOMBIA
BOGOTA
08.2016 - 04.2021
- Top Sales Performer (2018–2021) for exceeding revenue targets.
- Managed and expanded dealer/distributor network to enhance indirect revenue growth.
- Implemented joint sales and marketing strategies with partners, resulting in increased market share.
- Delivered product training and sales enablement to improve partner performance.
- Negotiated commercial agreements to support revenue and growth objectives.
- Monitored pipeline, forecasts, and KPIs to optimise partner results.
Education
DIPLOMA - MARKETING DIGITAL
Australian College of Business Intelligence (ACBI)
Sydney, NSW06-2026
BACHELOR - MARKETING AND ADVERTISING
POLITECNICO GRAN COLOMBIANO
BOGOTA11-2017
Skills
CORE SKILLS
- Client acquisition
- Sales planning
- Forecast management
- Campaign Coordination
- Digital marketing
- CRM (Salesforce)
- Partner management
- Negotiation skills
- CORE SKILLS
Languages
English
Full Professional
Timeline
Sales Consultant
VETA EDUCATION SYDNEY
02.2025 - Current
Sales Manager B2B
KASKEY COLOMBIA SAS
05.2021 - 01.2025
Indirect Channels Sales Representative
RICOH COLOMBIA
08.2016 - 04.2021
DIPLOMA - MARKETING DIGITAL
Australian College of Business Intelligence (ACBI)
BACHELOR - MARKETING AND ADVERTISING
POLITECNICO GRAN COLOMBIANO