Ginny Barro
Hawthorn,Australia
Summary
Hello, I'm Ginny. I'm proactive, driven, naturally inquisitive, and deeply passionate about storytelling and communication. I thrive on engaging with others, building strong relationships, and crafting meaningful connections through effective messaging. My current role as a Senior Account Manager at a Digital Marketing Agency has honed my skills in working with top-tier clients, managing campaigns, and maintaining effective communication in dynamic, fast-paced environments. I'm eager to transition my expertise into the podcasting and communications world, where I can contribute to creating compelling content while continuing to connect with diverse audiences. If you're looking for someone who excels at problem solving, thinking on their feet, and collaborating effectively, then I’m your person.
Overview
7
7
years of professional experience
Work History
SENIOR ACCOUNT MANAGER
Social Garden
08.2021 - Current
- Company Overview: Digital Marketing Agency
- Working with senior client service team to develop strategic marketing campaigns, as well as supporting Account Directors across key projects
- Managing a portfolio of ten different projects across tier one clients, including engaging and collaborating with client stakeholders, maintaining and developing client relationships, achieving revenue management targets and driving business development strategy and processes
- Main focus areas within digital marketing include organic social media, paid social media and conversion marketing
- Digital Marketing Agency
BRAND PARTNERSHIPS & PUBLIC RELATIONSHIP SPECIALIST
No Standing
02.2020 - 08.2021
- Company Overview: Digital Marketing Agency
- Developing and executing marketing strategies and campaigns between influencers and brands
- Researching and collating lists of influencers specific to the brands' requirements and ethos, as well as creating and maintaining strong personal relationships, managing reporting requirements and influencer coverage
- Drafting media releases for brands and distributing to media lists, managing talent pools, including corresponding with brands and negotiating content and deliverables on their behalf
- Digital Marketing Agency
ACCOUNT EXECUTIVE
The Brand Agency
02.2018 - 01.2020
- Company Overview: Advertising Agency
- Managing and directing advertising for Bunnings Warehouse including press ads, TVC, radio, and digital channels
- Working with tight deadlines while efficiently handling multiple projects, developing strong relationships with clients and various stakeholders
- Maintaining clear and consistent communication with relevant internal stakeholder teams, designing and delivering training programs to new Account Executives and ensuring smooth and effective deliveries of campaigns across multiple channels
- Advertising Agency
INTERNSHIP
Untitled Group
01.2018 - 03.2018
- Working closely with lead Marketing manager and Publicist in strategising music event and tour announcement campaigns, writing press releases, managing influencer relations and working with the artist liaison team (which I continue to do from time to time as I have retained close ties with the company)
Education
Commerce - Major in Marketing
Deakin University
Exchange Semester Abroad
Kansas State University
07.2015
Skills
- Sprout Social
- Hootsuite
- Salesforce
- Microsoft Office
- TikTok
- Copywriting
- Creating digital assets
- Digital marketing
References
Available upon request.
Hobbies and Interests
- Podcasts
- Music
- Fashion
- Pilates
- Reading
- International and current affairs
Industryskills
- Strong technical skills (Sprout Social, Hootsuite, Salesforce, Microsoft Office)
- Strong proficiency on all social media platforms (TikTok, Instagram, Facebook, LinkedIn)
- Copywriting
- Creating digital assets for both paid and organic digital marketing
Timeline
SENIOR ACCOUNT MANAGER
Social Garden
08.2021 - Current
BRAND PARTNERSHIPS & PUBLIC RELATIONSHIP SPECIALIST
No Standing
02.2020 - 08.2021
ACCOUNT EXECUTIVE
The Brand Agency
02.2018 - 01.2020
INTERNSHIP
Untitled Group
01.2018 - 03.2018
Exchange Semester Abroad
Kansas State University
Commerce - Major in Marketing
Deakin University
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