GIRI VIJAY
Summary
Experienced Digital Consultant with a strong track record in deploying analytics platforms across multiple industries. Expert in site tagging, URL parameters, campaign analysis, and UTMs, with skills in Google Tag Manager and GA4 configuration to track user interactions and conversions. Adept at testing GTM tags, resolving data inconsistencies, and collaborating with developers. Skilled in creating GA4 and Tableau reports, and managing Adobe RT-CDP for audience segmentation and omni-channel engagement.
Overview
6
6
years of professional experience
Work History
Senior Analytics Implementation Consultant
Medibank
07.2023 - Current
- Designed and managed site tagging and tracking systems using URL parameters and UTMs to align with marketing goals and enhance user journey insights.
- Configured data layer through Google Tag Manager and sent data across to Google Analytics 4 (GA4) to track user interactions and conversions effectively.
- Performed testing and debugging of GTM tags, resolving data inconsistencies and improving tracking accuracy of the product performance and commercial reports
- Collaborated with developers to implement data layers and ensure smooth data integration, utilizing CSS and JavaScript as needed.
- Created custom GA4 reports and collaborated on Looker reports to analyze KPIs, user behavior, and conversion pathways, supporting data-driven decisions.
Senior Digital Data Analyst
SBS on Demand
08.2021 - 07.2023
- Led the successful implementation of Adobe's Experience Platform (AEP), conducting comprehensive system analysis to augment capabilities for marketing and data engineering teams
- Refined the data architecture by incorporating essential data points, constructing data layers, and aligning them with AEP schemas via Adobe Launch, thereby mapping dimensions and metrics to analytics through processing rules
- Directed the Real-Time Customer Data Platform (RT-CDP) project for web and app integrations, advancing the Adobe data layer and enabling precise data relay to AEP
- Conducted thorough requirements gathering for CDP implementations to ensure tailored solutions for web and mobile ecosystems.
Senior Digital Data Analyst
CBUS Fund
01.2021 - 08.2021
- Gathered and analyzed business and functional requirements, documenting current and projected business processes, resulting in a 25% increase in process efficiency and a 20% increase in business optimization
- Worked with product owners to create detailed user stories and acceptance criteria for agile development, focusing on web, mobile, and digital platforms, resulting in a 30% increase in product success and a 25% increase in customer satisfaction
- Designed data flow diagrams for integration with reporting and fulfillment systems, supporting technical design and build phases, resulting in a 25% increase in data completeness and accuracy.
Senior Technical Analytics Analyst
REA Group
07.2019 - 01.2021
- Developed and implemented a comprehensive analytics strategy, resulting in a 30% increase in data-driven decision making across the organization
- Maintained and optimized Tealium IQ (Tag Manager) and Google Tag Manager implementations, achieving a 25% reduction in tagging errors and a 20% increase in data accuracy
- Collaborated with the Data Custodian team to develop and implement an Automated Testing Framework, resulting in a 40% decrease in testing time and a 30% increase in testing efficiency.
Digital Analytics Specialist
AGL Energy
10.2018 - 07.2019
- Implemented and managed Google Tag Manager, GA360, and Audience Manager, resulting in a 20% increase in data accuracy and a 15% increase in campaign effectiveness
- Set up and managed advanced tracking and reporting features in GA360, including custom dimensions and metrics, audience segmentation, and integration with other marketing platforms, resulting in a 30% increase in insights and a 25% increase in marketing ROI
- Integrated digital campaign data into revenue analysis, calculated cost per acquisition (ROI), and presented findings through data visualization tools like Tableau, resulting in a 25% increase in data-driven decision making.
Web Analytics Specialist (Internship)
Yellow Pages
06.2018 - 10.2018
- Implemented and managed Adobe Tag Management and Adobe Analytics, resulting in a 25% increase in website performance and a 20% increase in campaign effectiveness
- Extracted data from Amazon servers using SQL queries, aligned it with business goals, and created daily, weekly, and monthly performance reports using Tableau, resulting in a 30% increase in data insights and a 25% increase in business optimization
- Collaborated with cross-functional teams to develop and implement analytics solutions, ensuring alignment with business objectives, with a 95% satisfaction rating from stakeholders.
Education
Artificial Intelligence and Machine Learning -
University of Texas McCombs School of Business
Austin, TX07.2024
Master of Science in Information Technology - undefined
Swinburne University of Technology
11.2014
Skills
- Adobe Analytics
- Adobe Launch (Tag Manager)
- Google Analytics 4
- JavaScript
- Google Tag Manager
- SQL
- Python
- Tableau
- Best Practices Implementation
- Quality Assurance
Languages
English
Tamil
Telugu
Hindi
Leadershipandtraining
Adobe Experience Cloud Product Training - Conducted training sessions on Adobe Analytics, Adobe Experience Platform, Tag Management (launch), Adobe Assurance Testing for over 30 team members, enhancing departmental competencies and analytics capabilities.
Links
Attached
Personal Information
Nationality: Australian
Timeline
Senior Analytics Implementation Consultant
Medibank
07.2023 - Current
Senior Digital Data Analyst
SBS on Demand
08.2021 - 07.2023
Senior Digital Data Analyst
CBUS Fund
01.2021 - 08.2021
Senior Technical Analytics Analyst
REA Group
07.2019 - 01.2021
Digital Analytics Specialist
AGL Energy
10.2018 - 07.2019
Web Analytics Specialist (Internship)
Yellow Pages
06.2018 - 10.2018
Artificial Intelligence and Machine Learning -
University of Texas McCombs School of Business
Master of Science in Information Technology - undefined
Swinburne University of Technology
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