GIRISH MENON
Townsville,QLD
Summary
Accomplished entrepreneur with extensive business management expertise, recognized for achieving record profitability and leading national office growth. Proven ability to increase sales and market penetration through effective team leadership and strategic planning. Expertise in maximizing efficiency and profitability via innovative marketing strategies.
Overview
35
35
years of professional experience
Work History
Franchise Owner
Elders Real Estate
Townsville, Australia
09.2011 - 12.2023
- Master Franchise owner of Elders Real Estate Townsville.
- Won the coveted award of being the NO:1 Office Growth Nationally.
- Achieved the Top 5 National operator for property management.
- In 2022 personally SOLD 45 HOMES in Townsville.
- Steered the business in 2021 to record profit despite the pandemic.
- Manage sales, residential, and commercial turnover of $1 million.
- Streamlined operations to achieve profitability and meet sales targets.
- Manage and run a team of experienced and professional staff.
- Promoted company motto, 'Making Realty a Reality!' to enhance brand identity.
- Implemented marketing strategies to promote strategic growth.
- Boosted business with successful online marketing strategies.
- Resolved business challenges to maintain operational efficiency.
- Reconciled sales returns, and financial transaction reports.
- Strategized a Vision to achieve sales, profit, and revenue goals.
- Assessed all aspects of business operations to achieve budgets.
- Established favorable relationships with vendors and contractors.
- Leveraged online social media platforms to enhance brand identity.
- Showcased Elders' long-standing legacy of 185 years to strengthen market position.
Franchisee Advocate
Elders Real Estate
, Australia
01.2019 - 01.2021
- Oversee all franchise owners of North Sydney & Queensland.
- Designed national growth strategy, business development, and local area marketing initiatives.
- Built relationships with strategic partners leading to business development opportunities.
- Increased brand awareness through targeted market penetration efforts.
- Formulated and launched marketing campaigns for a niche market.
- Researched and analyzed detailed real estate industry data.
- Launched strategic offerings that enhanced brand profile.
- Helped in planning, organizing, and improving business efficiency.
- Introduced specialists dedicated to Google Analytics and SEO.
Sales & Marketing Manager
L.J. Hooker
Annandale, Australia
10.2005 - 09.2011
- Increased sales by 60% within 6 months.
- Individually sold in the first year - 37 homes in 52 weeks.
- Achieved top 5% salesperson nationally and admitted into the ‘Multi-Million Dollar Captain Club' in the first year of joining.
- Honored to have been in the Top 2% Selling Agent in Australia.
- Profit margins increased by adding value-added services through strategic sales and marketing techniques.
- Increased profit margins through targeted staff training initiatives.
- Managed and motivated staff to deliver exceptional service.
- Directed efforts in public relations and marketing initiatives.
- Sponsored Leadership Program for Schools in Annandale.
State Manager
BOB JANE T-MARTS PTY. LTD
, Australia
09.1999 - 08.2005
- Recruited to oversee the NSW/ACT State Office Operations by ensuring that the staff remain motivated and provide a conducive environment and maximize the profitability of the Bob Jane Corporation and the respective Franchisees.
- Managed 35 franchise owners with a turnover in excess of AUS$ 90 million.
- Achieved the highest weekly/annual sale in the 29-year history.
- Increased sales ($) by 6.6 %, unit sales by 8.6%.
- Reduced Outside Purchases, from 32% to 14% of total tyre units.
- Increased gross profit from 33% to 36%.
- Reduced franchisee credit by $1.1 million, improving financial stability.
- Turned around 5 franchisees from loss to profit, enhancing overall profitability.
- Identified 10 new prospective sites and opened 4 new businesses.
- Involved in improving and franchising 5 Company Operated stores.
- Formulated and controlled state operations, ensuring efficient management and oversight.
- Compiled implemented and monitored franchisee Business Plans.
- Delivered targeted training sessions at franchise locations to boost sales effectiveness.
- Make Company Operated stores into profit-making centers.
- Work along with Business Managers to increase business.
- Report and act on Market Intelligence and Competitors.
- Liaise and organise ongoing training for the NSW Franchises.
- Worked with Preferred Suppliers to gain market share.
- Provide input and analyze reports on sales/trends.
- Organise Franchise Meetings, Seminars. Trade & Motor Shows.
- Executed merchandising strategies, trained staff, and monitored local marketing efforts.
- Oversaw financial records and inventory management for accuracy.
- Monitor Franchisee’s repayment to attain COD at month end.
- Analyze and develop strategies to increase Profit & reduce loss.
- Monitor T-Mart credits and follow-up outstanding amounts.
- Analyze financial reports monthly and provide benchmarking.
- Collaborating with Financial Officer on matters i.e.
- Loan facility on balances and refinancing.
- Responsible for formulating marketing strategy, budgeting.
Business Development Manager
AMCAL CHEMIST
, Australia
03.1997 - 08.1999
- Accountable for $70 million sales turnover managing NSW & ACT.
- Developed and executed business plans and marketing strategies to drive sales growth.
- Increased Private Label sales and improved market share.
- Educated pharmacists on business operations and financial management to enhance operational effectiveness.
- Guided pharmacists in leveraging psycho-demographic insights to optimize product mix and elevate customer service.
- Achieved the highest signage of group membership nationally.
- Introduced category & inventory management to improve ROI.
- Property Management- site identification, relocation, leasing, refurbishing/ re-designing store layouts, leasing agreements, etc.
- Implemented a continuous improvement system program.
- Reported to the State Operations Manager.
Sales Consultant
SMITH KLINE BEECHAM PTY. LTD
, Australia
04.1994 - 12.1996
- Applied consultative sales strategy to assess client needs and proposed turnkey solutions to align with business objectives.
- Introduced new customer accounts through perseverance, dedicated cold calling, and exceptional service, enhancing client base.
- Developed strategies to expand market share by leveraging customer insights to align offerings with market demand.
- Oversaw implementation of new revenue strategies and customer engagement initiatives, contributing to increased market share.
PETERS FOODS
, Australia
03.1993 - 04.1994
- Penetrated new markets by identifying weaknesses in competitor trends.
- Developed and managed regional sales programs and market operations.
- Expedited resolutions to correct customer problems and complaints.
- Formalized sales process to enhance operations and grow new customers.
- Educated customers on product feature and use to provide optimal service.
CHEMSEARCH AUSTRALIA
, Australia
07.1992 - 03.1993
- Used cold calling and networking to sell products and services.
- Capitalized on industry changes to corner emerging opportunities.
- Identifying new opportunities to generate sales and boost the pipeline.
- Contacted current and potential clients to promote products and services.
- Providing customer needs to identify and recommend the best products.
MENON ASSOCIATES
, India
02.1989 - 09.1991
- Evaluated operational trends and proactively adjusted strategies to maintain alignment between performance and objectives.
- Expanded global footprint by building launch plans into international locations.
- Aided in negotiation with vendors and suppliers to reduce costs.
- Enhanced data collection accuracy by preparing, authoring, and updating communications and policy memorandums.
- Forecasted trends in expected business levels and adjusted labor and inventory to match expectations.
- Eliminated process discrepancies, implementing continuous improvements for scheduling procedures across multiple client calendars.
- Improved productivity initiatives, coordinating itineraries and scheduling appointments.
- Cultivated a culture of empowerment to help employees better meet customer needs with minimal oversight.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Strengthened product branding initiatives and coordinated effective marketing campaigns.
- Oversaw sales and marketing operations while developing strategic partnerships.
Education
Master of Business Administration - International Business
SCHILLER INTERNATIONAL UNIVERSITY
London01-1987
Master's Degree - Personnel Management Industrial Relations & Labor Welfare
MADRAS SCHOOL OF SOCIAL WORK
India01-1984
Graduate Degree - Economics with Mathematics & Statistics
D. G. VAISHNAV COLLEGE
India01-1982
Skills
- Sales strategy
- Financial planning
- Profit responsibility
- Operational leadership
- Data analysis
- Data management
- Performance enhancement
- Staff development
- Time management
- Analytical thinking
Membership
- Member, Franchise Alumni Association
- Consultative Committee Member – North NSW & Queensland 2020-2023
- Member of the Townsville Sunrise Rotary Club
- Introduced, managed, and showcased the Townsville India Festival 2015
- Multicultural Ambassador for Mental Health Foundation 2021-2023
Extracurricular Activities
School & College Captain whilst doing my master's degree. Represented at School, College, and State levels for athletics and games including cricket, volleyball, table tennis, and badminton at the competitive level. Advised and assisted major international companies through their respective Consulate General’s Offices. Worked with UK, USA, and German Foreign High Commissions & Trade Office Consulates in India.
Research Papers
- De-regulation of the London Stock Exchange
- Organizational Climate and Job Satisfaction of the Executives in Hindustan Motors
Personal Information
- Citizenship: Naturalised Australian Citizen
- Date of Birth: 01/02/1961
Timeline
Franchisee Advocate
Elders Real Estate
01.2019 - 01.2021
Franchise Owner
Elders Real Estate
09.2011 - 12.2023
Sales & Marketing Manager
L.J. Hooker
10.2005 - 09.2011
State Manager
BOB JANE T-MARTS PTY. LTD
09.1999 - 08.2005
Business Development Manager
AMCAL CHEMIST
03.1997 - 08.1999
Sales Consultant
SMITH KLINE BEECHAM PTY. LTD
04.1994 - 12.1996
PETERS FOODS
03.1993 - 04.1994
CHEMSEARCH AUSTRALIA
07.1992 - 03.1993
MENON ASSOCIATES
02.1989 - 09.1991
Master of Business Administration - International Business
SCHILLER INTERNATIONAL UNIVERSITY
Master's Degree - Personnel Management Industrial Relations & Labor Welfare
MADRAS SCHOOL OF SOCIAL WORK
Graduate Degree - Economics with Mathematics & Statistics
D. G. VAISHNAV COLLEGE