Giulietta Biraghi
Macquarie Park,NSW
Summary
Well-organized and creative Merchandising professional successful at analysing consumer trends, assessing competition and regional feedback and translating these into product in retail markets. Initial creation of collection briefs right through to product sales analysis in stores, encompassing direct communications with all relevant stakeholders:
With over 14 years in the fashion and luxury goods industry, I've honed an exceptional blend of analytical prowess and product sensitivity, particularly in shoes and leathergoods. My career is marked by strategic merchandising successes and adept stakeholder communication, underpinned by fluency in Italian and advanced MS Office skills.
Overview
24
24
years of professional experience
Work History
Global Merchandiser Men's Leathergoods
Salvatore Ferragamo S.p.A
01.2017 - Current
- Retail and Collection Merchandising for Men's Leathergoods: luggage, small leather goods and belts
- Constant communication with relevant internal stakeholders: Design, Production, Supply, Planning, Pricing, Marketing, Buying, Training, E-commerce, PR/CRM, Visual Merchandising
- Analysis of weekly sales data, regional feedback and creative direction to draw meaningful conclusions that can be translated into product action plans to support business
- Work closely with local buyers to monitor sales and requests pre-market. Build seasonal must buy selections and collaborate with buyers to ensure regions stock market relevant product while maintaining company strategy
- Manage discount lists for seasonal product, icons and repeat merchandise, pricing for key markets
- Market communication of product information, materials, training documents
Global Merchandiser Men's Shoes and Leathergoods
Salvatore Ferragamo S.p.A
02.2011 - 01.2017
- Role encompassed all aspects of current role with the addition of Men's shoes
- Focus on 5 main types of construction including Tramezza Special Edition, Originals, Studio Constructed, Tubulars and Sneakers
Production Assistant
Peter Lang
01.2008 - 01.2011
- My role at Peter Lang Accessories covered a vast range of responsibilities from designing seasonal catalogues, creating the company website, dealing with overseas suppliers to investigating business opportunities
Assistant Designer
Altrove Bags
01.2007 - 01.2008
- Working closely with the designer in all aspects of the business, I developed design concepts and chose materials and accessories from major European trade fairs eg: Linea Pelle in Bologna and suppliers around Italy
- I represented the brand at the fashion trade show, Premiere Classe in Paris
Production Co-ordinator
Pauric Sweeney Bags
01.2005 - 01.2006
- Liaising with the designer, factories and suppliers in and around Tuscany, I was responsible for the production of luxury handbags
- My duties included coordinating critical times with factories, altering and approving samples, leathers, exotic skin and accessories selection and ordering as well as quality control before shipping
Architect
Studio Facchini
01.2005 - 12.2005
Student Architect
Innovarchi Architects - Renzo Piano Building Workshop
01.2001 - 01.2002
Education
Bachelor of Architecture -
University of Sydney
01.2004
Bachelor of Science - Architecture
University of Sydney
01.2000
Higher School Certificate -
Abbotsleigh School For Girls
Wahroonga, NSW01.1996
Skills
- Extensive experience as Merchandiser in the fashion/luxury goods industry in design, production and retail environments with regional exposure
- Exceptional product sensitivity, product knowledge specialising in shoes and leathergoods
- Strong analytical ability both quantitative and qualitative
- Category management, Merchandising strategy creation, collection building
- Good interpersonal and communication skills adapting to different stakeholders
- Friendly, a team player & willing to learn
- Highly adaptable and flexible to accept new ideas and procedures
- High proficiency in MS office - Excel and PowerPoint, AS400, Power BI
- English mother tongue, fluent Italian
Languages
English
Italian
Interests
- I have a passion for architecture and design
- I love gallery hopping - I find it so inspirational
- I'm a happy amateur photographer
- I enjoy exploring new places, cultural attractions and understanding the lifestyle in a new destination
- Elegantly tearing up a dance floor
Timeline
Global Merchandiser Men's Leathergoods
Salvatore Ferragamo S.p.A
01.2017 - Current
Global Merchandiser Men's Shoes and Leathergoods
Salvatore Ferragamo S.p.A
02.2011 - 01.2017
Production Assistant
Peter Lang
01.2008 - 01.2011
Assistant Designer
Altrove Bags
01.2007 - 01.2008
Production Co-ordinator
Pauric Sweeney Bags
01.2005 - 01.2006
Architect
Studio Facchini
01.2005 - 12.2005
Student Architect
Innovarchi Architects - Renzo Piano Building Workshop
01.2001 - 01.2002
Bachelor of Science - Architecture
University of Sydney
Bachelor of Architecture -
University of Sydney
Higher School Certificate -
Abbotsleigh School For Girls
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