Passionate data and analytics leader with over 3+ years of experience in building and leading high-performing teams. Proven ability to shape technological landscapes, drive data-backed decisions, and deliver impactful solutions in mission-driven environments. Extensive experience in working with government APIs, including Medicare, and leading greenfield projects from the ground up. Adept at providing strategic advice, solving complex problems, and continuously improving systems to achieve outcomes that make a difference.
Overview
18
18
years of professional experience
Work History
Consulting Leader – Data Analytics & Generative AI
Royal Cyber
Sydney, Australia
03.2023 - Current
Developed and delivered enterprise-grade Data Technologies Roadmaps across various verticals, including Retail, Manufacturing, Media, Travel, and eCommerce, leading to improved decision-making and a 25% increase in operational efficiency
Launched generative AI use-cases using the latest technologies (Langchain, OpenAI, Huggingface), resulting in best-in-class data infrastructure and a 15% increase in predictive accuracy
Managed a globally dispersed team of 10, improving team alignment and prioritization to exceed client expectations
Led workshops and seminars to educate clients and stakeholders about the benefits of AI and data-driven decision-making.
Head of Data & Analytics
Nearmap
Sydney, Australia
10.2019 - 02.2023
Led and expanded a 12-member data team to drive key business decisions through the Customer 360 Data Technology Transformation
Provided strategic direction and expert advice on technology choices, improving data-driven decision-making processes
Leveraged experience with government APIs to ensure compliance and effectiveness in greenfield projects
Developed a comprehensive Data & Analytics Strategy by identifying significant challenges and executing a delivery roadmap on improvement initiatives, uncovering ~$25M in ACV leakage
Collaborated closely with C-suite executives, leading the Data Council every three weeks to address company-wide issues relating to Data, Enterprise Architecture, and Analytics.
Head of Decision Science, BI, and Advanced Analytics
Kayo Sports
Sydney, Australia
09.2017 - 09.2019
Attracted, hired (from the ground up), and provided effective leadership to a team of 10+, setting accountabilities and owning P&L for Platform/Capability
Developed a comprehensive exec-endorsed Data & Analytics strategy by effectively aligning various workstreams to company strategy and roadmap
Successfully launched cloud big data capabilities (AWS), enabling downstream data solutions such as automated reporting and insights across 300+ people
Partnered with Commercial Ops teams to launch Adobe Target for Marketing automation and A/B testing activities, supporting personalization at scale.
Senior Manager – Data Platforms, Analytics & Product Optimizations
Fox Sports
Sydney, Australia
01.2015 - 08.2017
Developed and delivered an Advanced Analytics Strategy by leveraging data science and machine learning across company-wide use cases such as Demand Forecasting and Next Best Actions
Rolled out DOMO (BI tool) to over 300 employees, unlocking value from Fox Sports data assets across Content Curation and Streaming lines of business
Managed a team of 5+ Insights and Analytics professionals, driving business performance through data-driven insights and reporting.
Digital Analytics Manager
Fox Sports Australia
Sydney, Australia
01.2014 - 12.2014
Drove analytics adoption by building a robust digital analytics capability, resulting in successful measurement of each customer touch-point across multiple platforms
Collaborated with cross-functional teams on creating a detailed customer journey map, providing regular reporting and impactful insights to improve customer experience efforts by 20%
Managed a team of 3+ Analysts and Developers.
Data & Analytics Manager/Consultant
Office Brands
Sydney, Australia
05.2012 - 12.2013
Architected a successful omnichannel data analytics capability by deploying a BI solution across traditional and 100+ e-commerce sites
Formulated a pricing matrix leveraging business and statistical models, transforming the end-to-end value chain and improving customer retention
Managed a globally dispersed team of 3+ Data and Analytics professionals.
Business Analyst (Fixed Term Contract Role)
Navman Wireless
Sydney, Australia
01.2012 - 04.2012
Developed an interim analytics model to improve customer billings by 10% using rigorous and iterative data capture and processing enhancements
Improved data validation accuracy by building various analytical checkpoints for common data issues.
Associate Analyst
Insurance Australia Group (IAG)
Sydney, Australia
01.2008 - 12.2011
Developed end-to-end in-depth working knowledge across all levels of direct insurance, performing data analytics on Underwriting, Reinsurance, Financial Performance, and Customer Analytics
Assisted the strategy and business development teams by screening potential M&A targets and compiling reports based on strategic fit.
Junior Analyst
Next Financial
Sydney, Australia
01.2007 - 12.2007
Education
Award of Achievement in Digital Analytics -
University of British Columbia (Vancouver, Canada)
Vancouver, Canada
01.2013
Master of Business & Commerce -
University of Western Sydney (Sydney, Australia)
Sydney, Australia
01.2009
Diploma in Accounting -
TAFE New South Wales Nepean Campus (Sydney, Australia)
Sydney, Australia
01.2007
Bachelor of Technology & Business -
Punjab University of Technology & Business (Lahore, Pakistan)
Lahore, Pakistan
01.2005
Current -
Various online MOOCs (Coursera, Udemy, Stanford Online, Others)
Skills
Passionate data and analytics leader
Building and leading high-performing teams
Shaping technological landscapes
Driving data-backed decisions
Delivering impactful solutions
Working with government APIs
Leading greenfield projects
Providing strategic advice
Solving complex problems
Continuously improving systems
Enterprise-grade Data Technologies Roadmaps
Generative AI use-cases
Managing globally dispersed teams
Leading workshops and seminars
Educating clients and stakeholders about AI and data-driven decision-making
Customer 360 Data Technology Transformation
Strategic direction and expert advice on technology choices
Developing comprehensive Data & Analytics Strategy
Collaboration with C-suite executives
Leading the Data Council
Attracting, hiring, and providing effective leadership to teams
Setting accountabilities and owning P&L
Launching cloud big data capabilities
Partnering with Commercial Ops teams
Launching Adobe Target for Marketing automation and A/B testing
Developing and delivering Advanced Analytics Strategy
Rolling out BI tools
Managing Insights and Analytics professionals
Driving analytics adoption
Building a robust digital analytics capability
Collaborating on customer journey mapping
Managing teams of Analysts and Developers
Deploying BI solutions
Formulating pricing matrix
Developing analytics models
Improving data validation accuracy
Performing data analytics on various areas
Assisting strategy and business development teams
Screening potential M&A targets
Providing strategic advice to senior leadership
Guiding the expansion of data teams
Thought leadership and conference speaking appearances
BI Platforms: Tableau, PowerBI, DOMO
Programming Languages: SQL, Python
Data Engineering: AWS, Databricks, Snowflake, Azure
Top3keytoolstechnologies
BI Platforms: Tableau, PowerBI, DOMO
Programming Languages: SQL, Python
Data Engineering: AWS, Databricks, Snowflake, Azure
Leadershipandadvisoryexperience
Advisory Member: Guidepoint Advisory and served as an external advisor to various Start-ups during stealth/pre-seed round
Provided strategic advice to senior leadership, driving data-informed decisions and guiding the expansion of high-performing data teams
Thought leadership and conference speaking appearances to explore benefits of Data Analytics & AI at various conferences, including CIO Forums, Gartner Chief Data & Analytics Officer, Future of Data, CeBIT, among others
Timeline
Consulting Leader – Data Analytics & Generative AI
Royal Cyber
03.2023 - Current
Head of Data & Analytics
Nearmap
10.2019 - 02.2023
Head of Decision Science, BI, and Advanced Analytics
Kayo Sports
09.2017 - 09.2019
Senior Manager – Data Platforms, Analytics & Product Optimizations
Fox Sports
01.2015 - 08.2017
Digital Analytics Manager
Fox Sports Australia
01.2014 - 12.2014
Data & Analytics Manager/Consultant
Office Brands
05.2012 - 12.2013
Business Analyst (Fixed Term Contract Role)
Navman Wireless
01.2012 - 04.2012
Associate Analyst
Insurance Australia Group (IAG)
01.2008 - 12.2011
Junior Analyst
Next Financial
01.2007 - 12.2007
Award of Achievement in Digital Analytics -
University of British Columbia (Vancouver, Canada)
Master of Business & Commerce -
University of Western Sydney (Sydney, Australia)
Diploma in Accounting -
TAFE New South Wales Nepean Campus (Sydney, Australia)
Bachelor of Technology & Business -
Punjab University of Technology & Business (Lahore, Pakistan)
Current -
Various online MOOCs (Coursera, Udemy, Stanford Online, Others)