Glau Franca
Melbourne,Australia
Summary
Product Designer with strong Product Management capability, specialising in end-to-end delivery of products, AI-driven experiences, and complex system design.
Experienced in translating business goals and user needs into scalable product solutions, driving delivery cross-functional teams, and improving operational efficiency through design, data, and automation.
Overview
14
14
years of professional experience
Work History
Product Design Manager
Team Global Express
Melbourne
02.2024 - 11.2025
- Led end-to-end product design and delivery of AI-driven enrichment systems, aligning engineering, data, and business stakeholders.
- Designed scalable workflows that improved system efficiency and reduced operational complexity, with 23.6% reduction in processing time through usability enhancements.
- Led the design of an AI-powered service desk solution (Gemini-based), automating repetitive support requests and enabling faster, self-service resolution, reducing operational overhead and enhancing user experience.
- Delivered world-class products and features with rapid prototyping, motion and interaction design with AI tool like Figma Make, Claude and Cursor.
- Balanced user needs, technical feasibility, and business outcomes across multiple projects.
Senior UX/UI Designer (Contractor)
Service Victoria/State Revenue Office
Melbourne
09.2018 - 12.2021
- Designed platform to simplify complex government transactions and improve accessibility compliance and Financial Data for government services.
- Conducted stakeholder workshops, solve problem and usability testing to align diverse policy and meet common goals.
- As a government department, we must demonstrate expertise in designing experiences that meet WCAG guidelines and accessibility standards, ensuring our products are inclusive and usable for everyone.
- Finance department
UX/UI Designer
Chemist Warehouse
, Australia
12.2020 - 02.2021
- Improved and Redesign the mobile app and created new features for healthcare products, by support in conducting user research utilising qualitative and quantitative methods to understand user needs and pain points. Help analyse data to understand patterns including persona definition.
- Used google analytics to identify pain points and prioritise improvements.
- Delivered clean, responsive and accessible UI aligned with brand guidelines.
- Shared insights with product and engineering teams to guide decisions and support implementation.
- Strengthened consistency across channels by developing repeatable interface patterns.
UX Researcher
Arvato
02.2012 - 08.2014
- Created and improved the Customer Experience Service on the Facebook platform.
- Experience in professional services and consulting, worked with different clients and projects.
Education
User Experience Design -
General Assembly
Master's degree - Science and Technology
Federal University of ABC
Bachelor's Degree - Computer Science
UNESP University
Skills
- Product & Strategy Skills: OKRs, roadmaps, Feature Scoping & Decision-Making
- UX/UI & End-to-End Product Design with Agile Delivery & Prioritisation
- AI-Assisted Product Experiences: Automation including creating high-fidelity prototypes using Cursor and Claude
- Design Systems and Figma – Led the creation of the design system, establishing high-fidelity prototypes and consistent visual patterns across products
- Cross-Functional Collaboration and Communication – Works closely with engineering, Business and Data teams to align constraints with user needs
Languages
English
Full Professional
Spanish
Full Professional
Portuguese
Native/ Bilingual
Accomplishments
Victoria's Leadership in the Public Sector Award, 2022
Timeline
Product Design Manager
Team Global Express
02.2024 - 11.2025
UX/UI Designer
Chemist Warehouse
12.2020 - 02.2021
Senior UX/UI Designer (Contractor)
Service Victoria/State Revenue Office
09.2018 - 12.2021
UX Researcher
Arvato
02.2012 - 08.2014
User Experience Design -
General Assembly
Master's degree - Science and Technology
Federal University of ABC
Bachelor's Degree - Computer Science
UNESP University