Glenda Viner

• Working closely with Sugar Research Australia’s CEO, Industry Services, Research Translation, and District Managers to deliver industry-wide and district-specific communications plans and products.
• Developing a market segmentation framework that includes segmentation models and immersion programs to build SRA’s knowledge and expertise about the cost and value drivers for industry, behavioural and economic barriers to change and adoption.

• Delivered a re-brand brief to align with the Council's new corporate plan and strategies and the Council’s first Integrated Marketing and Communications Plan.

• From the container refund scheme start-up, designed and implemented the marketing and communication, customer experience, stakeholder, and government relations functions.
• Led the design and implementation of awareness and behaviour change marketing campaigns and communication activities and partnership brokering activities.
• Established the Containers for Change Customer Contact Centre, customer journey map, customer complaints framework, policy, and standard operating procedures.
• Key government stakeholder engagement in the development and delivery of the strategic and operational plan.
• Development of the Container Exchange First Nations' Action Plan to deliver Container Refund Points within Aboriginal and Torres Strait Islander councils.

KEY ACHIEVEMENTS:

• Delivered a 92% public awareness result within the first six months of scheme launch.
• Managed the customer experience, advertising, and marketing of the scheme launch with more than 250 Container Refund Points opening on the same day across the state.
• Developed and established partnerships with key not-for-profits and commercial organisations to deliver the Partners for Change program.
• Developed and implemented the Container Exchange Crisis Management and Communication Plan during COVID-19 - supporting a safe customer experience across the 300+ container refund point network and with more than 80 contracted operators.

• Delivered best-practice stakeholder and community engagement strategies for state government, local councils, and non-government organisation clients.

• Implemented the stakeholder engagement and communications collateral for the Queensland Government's Housing Strategy's $1.6 billion Housing Construction Jobs Program.
• Established partnerships with key stakeholders including government agencies, councils, community stakeholders and private sector partners to deliver new jobs and housing opportunities.
• Worked closely with organisational leadership and board of directors to guide operational strategy.

• Designed and implemented the engagement and communication strategy and artifact for new government initiative.
• Critical touchpoints included wide-ranging stakeholder engagement, community education, and public information.

• Delivered stakeholder and community engagement activities and artifacts for rail infrastructure projects focused on the opening of the Redcliffe Peninsula rail line.

• Designed and implemented a range of change management, communication, and stakeholder engagement plans and artifacts for the high-profile National Disability Insurance Scheme introduction, and the Commonwealth Home Support Program in Queensland for a nationwide non-profit.

• Led the Social Investment, Sustainable Development, Indigenous Relations, and Community Engagement teams to deliver Arrow Energy's communication, engagement, and social performance strategies and plans for Coal Seam Gas projects.

KEY ACHIEVEMENTS

• Implemented five EIS project stakeholder and communication and engagement plans and Social Investment Management Plans (SIMPS)
• Negotiation and brokering of CSR partnerships including the development of primary, secondary and tertiary schools’ scholarship programs; Queensland Ballet; Surat Gas Industry Aeromedical Retrieval Service; Hearts of Australia; Brisbane Broncos; Endeavour Foundation.
• Delivered the Whanu Binal Business Development Program for Indigenous Businesses and Reconciliation Action Plan
• Developed and implemented Sustainable Development Policy, Framework and Sustainable Development Reports and Non-Technical Risk (NTR) profile to manage external environment risk factors including comprehensive stakeholder assessments for sustainability and risk indices.

• Developed and implemented comprehensive change management, communication, and marketing strategy and artifacts for Queensland Health’s Telehealth Expansion Program.
• Developed a high-level engagement program identifying and targeting key Queensland Health clinicians to drive telehealth uptake in target communities in regional, rural, and remote Queensland.

• Delivered complex community and stakeholder issues management for the Chief Executive Officer and Senior Management
• Developed and implemented TransLink's Stakeholder Engagement Strategy
• Development of FOI/RTI Framework and Policy, Complaints Management Framework and Policy and External Events Policy to aid in reputation management.

• Enhanced the profile and reputation of Queensland's most visible public space through initiative-taking marketing and communication plans including crisis and issues management plans for high-profile events, New Year's Eve, Riverfire, and redevelopment projects and issues.

• Led the delivery of advice and support to the Director-General, Senior Executive and Office of the Minister for Health

KEY ACHIEVEMENTS:

• Engaged multiple and diverse stakeholders including community, private sector, state and federal agencies in communication and engagement strategy implementation on projects such as:

o Forensic science backlog project

o Coronial investigations and inter-agency partnerships

o Hospitals Rebuilding Program communication and marketing plan

o 13 Health creative, campaign development and implementation

o Nurses and Medical Officers' Enterprise Bargaining and Medical Recruitment

o Bundaberg Hospital Commission of Inquiry

• Seconded from Queensland Health to the Office of the Minster for Health
• Introduction of anti-smoking legislation
• Qld Government Tsunami Response
• Bundaberg Tilt Train accident