Glenn McKewen
Narangba,QLD
Summary
Innovative Communications and Social Media Manager with a background in developing strategic communications plans to effectively present brand messages across various platforms. Strengths include creativity, problem-solving ability, and familiarity with the latest social media trends and analytics tools. Demonstrated success in driving engagement, expanding digital presence, and enhancing brand image through effective content creation and campaign management.
Overview
32
32
years of professional experience
Work History
Media and Communcations Officer
Federal Government -Member of Parliament
Caboolture, Queensland
05.2022 - Current
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Responded promptly to customer inquiries via email or direct messages on social media platforms.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Managed team personnel, budget and schedule to handle demanding PR requirements.
- Developed and implemented a comprehensive communications strategy to drive brand awareness, engagement and loyalty.
- Coordinated press releases, media coverage opportunities and other PR activities.
- Stayed abreast of changes in social media policies, tools, and algorithms to adapt strategies accordingly.
- Used editing and graphic design tools to create content and visuals for social channels.
- Built and maintained corporate image, brand and identity.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Maintained active presence on various social networks including Instagram, YouTube and Pinterest.
- Generated monthly reports summarizing key metrics from various social media channels.
Event Sales and Marketing Manager
Funcionz Event Styling
12.2014 - 05.2022
- Coordinating private and social events from start to end
- Includes Tradeshows, open days, site displays, corporate, party and wedding events
- Responsible for maintenance of all social media sites – Facebook, Twitter, Instagram, Pinterest, YouTube and other related sites
- Control Budgets and using social media advertising to its best advantage
- Maintenance and Creation of website and ensuring all content is accurate and up to date (i.e
- Menus, what’s on, social calendar & upcoming events)
- Various administrative duties including compilation of information kits and producing print media as required
- Create industry-specific content in the form of news posts, newsletter and press releases to maximize social reach and exposure online
- Formulate, develop and deliver a broad range of marketing campaigns
- Create, maintain, and manage SEO (search engine optimization) and AdWords (PPC and display) accounts
- Provide insight and analysis into recent performance, and utilize data to determine potential areas of future improvement
Marketing and Franchise Manager
Andrews Group Services
Brisbane, Queensland
02.2018 - 12.2020
- Monitored the financial performance of all franchises in the network.
- Formed and sustained strategic relationships with clients.
- Analyzed customer feedback to determine areas of improvement for individual locations.
- Identified potential new franchisees and conducted due diligence reviews.
- Developed and implemented franchise recruitment strategies.
- Monitored progress and submitted performance reports.
- Oversaw the company's marketing budget.
- Coordinated marketing events for showcasing product and service offerings.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Managed social media accounts and campaigns.
- Performed market analysis to better understand target audiences.
Booking and Events Manager
Boggo Road Goal
Brisbane, Queensland
02.2015 - 12.2017
- Responded promptly to emails and phone calls from customers seeking assistance.
- Created invoices for completed reservations as well as processed payments from customers.
- Advised guests about local attractions, transportation options, restaurants.
- Handled variety of administrative tasks daily, filed paperwork and typed memos.
- Handled special requests from customers such as upgrades or special arrangements.
- Coordinated and allocated equipment, supplies and staff for events.
- Ensured compliance with safety regulations at all times during events.
- Designed and executed marketing and promotional campaigns to maximize event attendance and visibility.
- Marketed and publicized special events in social calendars.
Marketing Manager
QUT Student Guild
Brisbane City
02.2005 - 12.2014
- Develop ongoing promotional, advertising and public relations strategies to effectively market and promote general and specific Guild services, activities & facilities
- Development of marketing and communications plans to internal and external parties
- Develop and optimize sponsorship streams & revenue generation, building networks and identifying new initiatives
- Coordinate the provision and development of online communications tools including the Guild web and social media sites
- Develop and expand the membership base of the Guild
- Monitor and run the Universities largest events including booking, site allocation and sponsorship
- Media promotion releases and presentations
- Formulate, develop and deliver a broad range of marketing campaigns
- Maintain and grow our membership program
- Act as the media contact and represent the business at offline marketing activities including trade shows and industry forums
Area Marketing Manager
The Good Guys
Morayfield
01.2001 - 02.2005
- Company Overview: Morayfield
- In Charge of all Local Area Marketing Activities including Press, Instore Promotions
- Organize all store internal and external advertising
- Coordinate in store promotions
- Direct Selling and Business to Business Sales (including sponsorship)
- Involved in State Marketing Activities as part of a Marketing Group including Television, Radio and Press
- Morayfield
Health and Safety Officer, Rehabilitation Coordinator, Food Safety Officer and Training Officer
Big Fresh (Franklins) Supermarkets
01.1998 - 01.2001
- Maintained the safety of staff and customers, organized training programs, taught training and Induction sessions, assessed competencies, coordinated rehabilitation under a self-managed system
- Managed all complaints in relation to Food Safety and H and S
- Managed and organized all maintenance throughout the stores
- Managed hazardous waste removal operations according to EPA regulations.
- Assessed risk management practices against established standards.
- Developed and created materials for new employee health and safety orientations.
Marketing Department, New Store Openings and Art Room Supervisor/ Signwriter
Franklins Limited
Richlands, Australia
01.1993 - 01.1998
- Company Overview: State Office/ Art Department Richlands Qld
- Travelled throughout Northern NSW and Qld opening New Stores and setting up all Signage and Visuals
- Created Props, sourced Appropriate Materials and created Artwork, Sign Writing, Screen Printing and Computer Signage
- State Office/ Art Department Richlands Qld
Education
Bachelor of Arts - Visual Arts
Skills
- Microsoft Office
- Persuasion techniques
- Google Apps
- Social Media Platforms
- Analytical Skills
- Attention to Detail
- Written Communication
- Verbal Communication
- Content Development
- Multi-tasking
- Marketing Initiatives
- Branding
- Visual Artist
- Building rapport
- Sales presentations
Otherskillstraining
- Australian Accredited Boxing Coach
- Thump Master Trainer - Boxing
- Qualified Visual Artist
Affiliations
- Justice of the Peace (Qualified)
- Celebrant - Wedding and Funeral
- Previous Workplace Trainer and Accessor
References
References available upon request.
Timeline
Media and Communcations Officer
Federal Government -Member of Parliament
05.2022 - Current
Marketing and Franchise Manager
Andrews Group Services
02.2018 - 12.2020
Booking and Events Manager
Boggo Road Goal
02.2015 - 12.2017
Event Sales and Marketing Manager
Funcionz Event Styling
12.2014 - 05.2022
Marketing Manager
QUT Student Guild
02.2005 - 12.2014
Area Marketing Manager
The Good Guys
01.2001 - 02.2005
Health and Safety Officer, Rehabilitation Coordinator, Food Safety Officer and Training Officer
Big Fresh (Franklins) Supermarkets
01.1998 - 01.2001
Marketing Department, New Store Openings and Art Room Supervisor/ Signwriter
Franklins Limited
01.1993 - 01.1998
Bachelor of Arts - Visual Arts
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