I am a results-driven leader in the health and wellness industry with expertise in operations, marketing, and team management. Throughout my career, I have managed multi-site businesses, led teams of 15+ staff and contractors, and driven growth through innovative strategies and exceptional customer service.
I hold a Bachelor of Public Health from Queensland University of Technology (2021), which provided me with a strong foundation in health systems, public health policy, and evidence-based decision-making. My studies in health promotion and epidemiology, combined with analytical and data interpretation skills, underpin my approach to fostering wellness and operational excellence.
Lead operations, team management, and marketing for one of Australia's top wellness cenres specialising in float therapy, infrared saunas, and remedial massage. Focused on delivering exceptional service, operational efficiency, and outstanding client experiences.
Key Responsibilities:
- Recruit, train, and manage a team of 15+ staff and contractors, promoting a high-performance culture.
- Oversee daily operations, including scheduling, facility upkeep, and appointment coordination.
- Implement training programs and feedback systems to ensure exceptional customer service.
- Manage budgets, monitor cash flow, and develop strategies to exceed revenue targets.
- Create and execute social media campaigns to increase engagement and bookings.
- Maintain compliance with industry standards, ensuring a safe and welcoming environment.
Key Achievements:
- Built a cohesive team, improving service quality and retention.
- Increased revenue through operational streamlining and targeted marketing.
- Enhanced social media engagement, boosting client bookings.
- Maintained seamless operations during peak periods, achieving high customer satisfaction.
Passionate about health and wellness, with a strong focus on driving business growth and creating a lasting positive impact for clients, staff, and the community.
Managed operations, marketing, and service delivery across multiple locations, enhancing customer experiences and driving revenue growth through innovative marketing strategies and digital engagement.
Key Responsibilities & Achievements:
- Team Leadership: Led and trained a team of 15+ staff, fostering a high-performance, collaborative culture.
- Stakeholder Relations: Built relationships with stakeholders and partners to drive revenue opportunities.
- Social Media & Digital Marketing: Managed Facebook and Instagram, creating content that increased brand visibility, engagement, and follower growth. Developed targeted campaigns to drive website traffic and generate leads.
- Marketing & Sales: Executed successful campaigns, including EDMs and sales promotions during peak periods like Boxing Day and Black Friday, boosting revenue.
- Multi-Location Oversight: Directed operations at the Brisbane location and supported daily management across two Gold Coast salons, ensuring efficient service delivery.
- Service Delivery: Provided high-quality services such as spray tans, body sculpting, teeth whitening, and LED light therapy treatments.
- Customer Care: Managed customer inquiries and resolved disputes, maintaining exceptional client satisfaction and business reputation.
- Operational Support: Streamlined content creation, conducted stock takes, and managed warehouse operations for timely order processing.
Demonstrated success in multitasking, team leadership, and driving business growth through strategic marketing and operational excellence.