Creative and data-driven candidate with extensive knowledge of marketing strategies and consumer behaviour. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Multi-channel marketing and strategy including social media and influencer marketing management, campaign and content creation, talent sourcing, send outs, seeding licensed product with influencers, scheduling and post campaign reporting, account management including working with licensor's across in-house and external marketing campaigns, internal and external stakeholder liaison, email direct marketing and marketing reports.
Conducted market research to identify industry trends and generate actionable insights for strategic planning purposes.
Store management including marketing promotion and monthly campaign strategy, visual merchandising, retail sales and customer service, garment styling and advice, stock inventory and display, point of sale reconciliation and new employee training.
Chosen as one of six candidates awarded a coveted university scholarship for participation in the rigorous RMIT International Internships fashion business intensive program held in Jakarta and Bandung, Indonesia. Gained hands-on experience engaging with top Indonesian fashion executives, collaborating with global firms including Uniqlo, while delivering comprehensive presentations on sustainable practices and other pressing topics to local industry stakeholders.
Retail sales and marketing promotion, visual merchandising, customer service and styling guidance, stock management and display, store open and close, point of sale reconciliation and staff training.