Strategic-thinking Sales professional with over 20 years of
proven ability to drive revenue growth and build lasting client relationships. Strong focus on team collaboration and achieving results, adapting seamlessly to changing needs. Expertise in hunting nett new customers, strategic account management, client negotiations, and market analysis. Renowned for reliability, communication skills, and results-driven mindset.
Overview
30
30
years of professional experience
Work History
District Manager
ADP
12.2019 - Current
Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
A hybrid of both New Business and Existing Business in the Mid Market / Enterprise businesses across both local and multi country global solutions.
Expanding ADP's footprint by increasing revenues for cloud based payroll, HCM and Time & attendance software/services.
Transforming HR/Payroll business processes with the right combination of Software and Service.
Established long-lasting relationships with key decision-makers within client organisations - influencing advisors & partners - solidifying ADP's reputation as a trusted partner in their respective industries and state.
Negotiated contracts successfully, securing favourable terms for both the company and clients.
Monitored industry trends and competition, adjusting sales strategies accordingly to maintain a competitive edge in the market.
Achievements - Presidents Club - 24, 23 (138% of quota) - Super Starts 24 (Top 6 in Asia Pacific) , Board of Directors 23 (Top 50 in World), Country GM Best Associate Dec 22, Aug 21
Senior Regional Sales Executive
SAP Concur
11.2013 - 11.2019
Senior Regional Sales Executive 2015/ 2019
Regional Sales executive 2013/2015
Developed and significantly grew WA Territory from 1 customer to over 300 today
Integrated and assimilated in SAP after they acquired Concur in Dec 2014 although still run separately
Developed Partner program in WA to drive new revenue channels this equated to 87% of sales being derived through partners
Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches
Achieved President's Club three times 130% quota
Multiple high achiever awards and golden eagle award for exceeding quarterly sales quota
Worked with multiple stake holders within the Partner Network and SAP internally to ensure Concur was part of the sale
Organised and executed lunch & learns, events and education series to create brand awareness, thought leadership and create net new sales
Maintained Salesforce accuracy for tier, accounts, contacts, sales and forecasting
Worked with Solution Architects, Business Development and Marketing to create leads and convert to sales
Expanded footprint in existing accounts with additional core products and existing services
Promote and sell from our App Centre to compliment our platform including Salesforce and Financial force connectors
Attend industry and relevant events to increase personal and professional brand
Regular face to face meetings with Partners, Clients
Sales And Marketing Business Consultant
GK Consulting (Own Business)
01.2011 - 12.2019
Identified a gap in the market for Hotels affordability for a Director of Sales and Marketing creating a consulting business on a hourly rate and/or retainer of Regional Hotels in Western Australia
Provide innovation in sales and marketing strategy and tactics in the digital and online distribution channels, to ensure long-term occupancy and revenue growth
Tailor a program to meet the individual hotel requirements
Assessment of current technology and systems
Preparation of details sales and marketing plans and budgets based on successful yield management principle to ensure cost effective revenue streams from accommodation guest, restaurant/bar patrons and conferencing
Monitor and maintained all Third Party Online Booking sites e.g Wotif, Booking.com etc for rate parity, content and yield management
Assistance with contract negotiations, rate setting and contract preparations for the corporate, wholesale and inbound markets
Attend key targeting Australian wide trade shows and industry events
Lead sales teams
WA Sales And Business Manager
BCD Travel
06.2012 - 10.2013
Developed growth strategies and plans
Managing and retaining relationships with existing clients
Increasing client base
Having an in-depth knowledge of travel products, technologies and value proposition
Negotiating with stakeholders
Researching travel opportunities and viable income streams
Drafting and reviewing contracts
Reporting on successes and areas needing improvements
Sell technologies such as Concur in to existing and new customers
Lead a team of three travel operational staff
Director Marketing And Business Development
EECW
01.2011 - 06.2012
Use knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators
Identify and research new growth areas for sales
Researched and built relationships with existing clients
Achieved personal exhibition space and sponsorship revenue targets, outbound call targets and retention
Wrote high quality sales proposals indicating the understanding of clients’ objectives and proposing solution matching to the event
Worked with purchasing and operations team to plan and prep equipment for events
Provide daily / weekly / monthly reporting back to senior management
Director Sales And Marketing
Rydges Western Australia
06.2008 - 01.2011
Management of top 5 Rydges Corporate Accounts and grew 3 million additional revenue
Servicing and Developing relationships with Travel Management Companies, and their direct clients
Prepare, present and negotiate Annual Tender documents to both clients direct and their Agency representation
Assist Domestic Sales Managers who report directly to General Managers of individual properties for Property based decisions and 2nd tier reporting
Relationship Development of key National Consortia (Travel) companies
Administration of contract elements and the communication of these contracts to property level
Regular meet and report back to separate owners on both hotels
Events Management for large scale corporate events
Development of close relationships with RTO’s, Convention Bureau’s and industry tourism bodies
Heavy involvement in the budgeting process at a local level for both Rydges Perth and Kalgoorlie
Conceptualise and devise brand marketing campaigns within the banner structure of Rydges corporate campaign direction
Management of online marketing opportunities with online portals including the strategic pricing and content direction for 3rd party websites and consortia GDS overlays
14 Years In Various Roles In Sales And Marketing
Accor Hotels Asia Pacific
07.1995 - 06.2008
Sales and Marketing Manager - Novotel Perth 2007/2008
National Sales Manager Accor Hotels 2004/2007
Sales Training Manager - Accor Advantage Plus 2003/2004
Resort Liaison Manager - Accor Vacation Club 2002/2003
Executive Assistant to COO - Accor Vacation Club 2000/2002
Mercure Resort Surfers Paradise - Hotel Management Trainee 1995- 2000