Grace Kim
Sydney,NSW
Summary
E-commerce enthusiast with a keen interest in the fashion industry, seeking to drive growth and innovation within an Australian-based company. Motivated to contribute expertise in E-commerce while embracing autonomy and opportunities for learning and professional development from esteemed industry leaders.
Overview
7
7
years of professional experience
Work History
E-Commerce Coordinator
Parfums Christian Dior
10.2022 - Current
- Creation and execution of annual online calendar, coordinating animations, activations, trade promotions, and content landing pages for Australia & New Zealand E-commerce sites.
- Align closely with Product Marketing to synchronize product launch dates, pricing, and stock allocation, while managing monthly reservations and liaising for effective EOL strategies.
- Manage upload and enrichment of product catalogue, optimizing assets and imagery to meet launch deadlines.
- Generate bi-weekly inventory reports and collaborate with Product Marketing & Supply Chain teams to maintain healthy, optimal stock levels.
- Produce insightful weekly & monthly sales reports, capturing product, category, and animation performance, alongside CX site behaviour metrics and traffic insights (CVR, sessions, pageviews, bounce rate, performance of traffic channels).
- Monitor product performance, leveraging e-merchandising to highlight best sellers and trends. Managed site content to uphold brand tone of voice and standards.
- Coordinate additional projects that enhance the Customer Journey ie: Customer Loyalty Program, flashing Top Banner, Back in Stock notifications, Wishlist, Product badges etc.
- Liaise with web development agency to drive impactful content and UX improvements.
- Work directly with the Media Marketing Manager to ensure E-commerce is synergised with live and upcoming Media campaigns including Paid Social, PMAX, DPA’s.
- Develop and maintain consumption forecasts for non-sellable consumables (samples, art of gifitng, GWP’s) refining projections based on sales trends and consumption data.
- Worked alongside SEO agencies to optimise organic rankings through copy enhancements, URL’s, backlinking and META elements.
- Coordinate with CRM to ensure stock availability prior to eDM distribution.
- Leverage partnerships with Afterpay and Zippay to amplify exposure for trade and regular offers.
Digital Training Coordinator
Parfums Chrsitian Dior
10.2019 - 10.2022
- Spearheaded the expansion of the Digital Training program through the successful launch of MyDior, an innovative training app tailored for Beauty Consultants.
- Designed and developed digital training modules aimed at providing comprehensive remote learning support for Beauty Consultants, while ensuring adherence to brand guidelines.
- Achieved exceptional results by surpassing key performance metrics, including Completion rate, Time spent, and Engagement rate, through strategic initiatives and diligent execution.
- Pioneered the optimisation of administrative processes by leveraging a streamlined digital approach, effectively promoting and enhancing digital utilisation within the in-store environment.
- Collaborated closely with the Retail Performance Development Manager to ensure the attainment of Digital KPI’s throughout retail operations in the Australia & New Zealand region.
- Conceptualised and implemented innovative digital initiatives, such as the Gifting Boutique program and Digital Training incentive programs, resulting in significant enhancements to relevant metrics.
- Expertly managed the Digital and Classroom training calendar, overseeing the organisation of registries, invitations, venue bookings, catering, and travel logistics.
Executive Assistant/Office Coordinator
Building Guild
10.2018 - 08.2019
- Provided comprehensive diary management and efficient travel coordination for the CEO, ensuring seamless scheduling and meeting organisation, along with handling adhoc requests.
- Managed and maintained the organisation's Social Media accounts and Website, effectively executing marketing strategies and enhancing the online presence.
- Assisted internal teams by facilitating tender applications, HR-related tasks, sustainability strategy implementation, and contributing to business development efforts.
- Offered valuable administrative support to the wider construction office, efficiently handling a range of tasks to contribute to overall office operations and productivity.
Events Assistant
MG Events
03.2016 - 10.2018
- Executed strategic social media initiatives and managed assets to enhance the brand's online presence, contributing to a compelling and engaging online image.
- Provided vital assistance to the Marketing team by curating, editing, and uploading essential assets to the company website after events, ensuring up-to-date and impactful content.
- Collaborated with Event Managers in the seamless coordination of ongoing projects, ensuring efficient project progress and successful outcomes.
- Aided Event Stylists by contributing creative briefs for upcoming tenders, facilitating the development of innovative and captivating event concepts.
- Conducted thorough supplier research, ensuring the alignment of creative briefs with the successful execution of upcoming projects.
- Offered on-site support to the wider Event Management team during events, ensuring smooth operations and exceptional attendee experiences.
- Provided integral administrative support to the office, contributing to the overall efficiency of day-to-day operations.
Education
Diploma - Event Management
Australian Academy of Event Planning
Sydney, NSW12.2019
High School Diploma -
Cherrybrook Technology High School
Cherrybrook, NSW12.2015
Skills
- Shopify
- Google Analytics (GA4)
- Salesforce
- Intermediate Microsoft Office skills
- PIM
- E-commerce Strategy
- Product Enrichment & Content Management
- Digital Marketing
- UX Design
- SEO
- Data Analytics
- Omnichannel
- Sales and Consumption Forecast
- Supply Chain Coordination
Timeline
E-Commerce Coordinator
Parfums Christian Dior
10.2022 - Current
Digital Training Coordinator
Parfums Chrsitian Dior
10.2019 - 10.2022
Executive Assistant/Office Coordinator
Building Guild
10.2018 - 08.2019
Events Assistant
MG Events
03.2016 - 10.2018
Diploma - Event Management
Australian Academy of Event Planning
High School Diploma -
Cherrybrook Technology High School
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