GRACE MAEATAANOA
MELBOURNE,VIC
Summary
Driven Business graduate with expertise in analysing performance data and optimising customer journeys. Skilled in translating insights into actionable strategies that enhance retail planning and improve customer experience. Committed to contributing to a brand focused on quality, intentionality, and lasting impact.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Marketing Associate
OnRepeat Clothing
01.2025 - 02.2026
- Analysed consumer behaviour data to refine content and product strategy.
- Identifying trends that drove campaign decisions, directly transferable to sales and stock performance monitoring.
- Managed Shopify eCommerce operations end-to-end including inventory tracking, order fulfilment and performance reporting.
- Built and maintained segmentation models in HubSpot CRM to track engagement and forecast demand patterns across customer.
- Developed data-driven campaign plans and presented performance insights to stakeholders.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
Sales & Optical Assistant
Oscar Wylee
01.2023 - 02.2026
- Managed stock levels, frame inventory, and replenishment logistics to ensure optimal retail inventory flow and product availability across store format.
- Monitored and reported on daily sales targets, identifying patterns in customer purchase behavior and advising on product selection to optimize conversion.
- Managed health fund claims and insurance data entry with high accuracy, demonstrating the numerical rigor and attention to detail essential for planning roles.
- Delivered consistently high service standards in a fast-paced, team-oriented environment, collaborating closely with colleagues to optimize the in-store experience.
- Provided guidance to customers on lens options, coatings, and frame styles to enhance their purchasing decisions.
- Managed administrative responsibilities by completing data entry and maintaining organized filing systems.
Education
Bachelor of Business - Marketing, HR & Management
Auckland University of Technology
03.2023 - 12.2025
Skills
- Market analysis
- Customer segmentation
- Consumer behavior
- E-commerce
- Marketing analytics
- Forecasting
- Budgeting
- Inventory analysis
- Stakeholder reporting
- Google Analytics
- SPSS
- Excel (Advanced)
- Shopify
- HubSpot CRM
- Microsoft 365
- Canva
- Cross-team collaboration
- Post-season analysis
References
Dr Penny Munro
Head of Co-Operative Education Academic Advising AUT
Mentor for OnRepeat Clothing
Penny.munro@aut.ac.nz | +64 21 388 078
Tania Bui
Head of Marketing and Communications
Craigs Investment Partners
Academic mentor for GridShare
tania.bui@craigsip.com |+64 7 927 7986
Academic studies
- Consumer Behaviour Research, Cotton On (Academic Study)- Conducted observational retail research mapping customer flow patterns and purchase triggers across the store floor. Presented data-backed layout and merchandising recommendations to store management, with projected improvements to point-of-sale conversion, demonstrating both analytical and stakeholder presentation skills.
- Marketing Strategy Development, David Laumatia Pacific Art - Restructured the end-to-end customer journey, resulting in a projected 86% increase in conversion grounded in performance data and customer insight. Created a social content and channel plan that improved audience engagement retention by 65%.
- Strategic Marketing Pitch, Renewable Energy Venture- Awarded First Place developed a scalable financial model projecting $2.7M annual revenue, built on rigorous competitor analysis and commercial forecasting.
Timeline
Marketing Associate
OnRepeat Clothing
01.2025 - 02.2026
Bachelor of Business - Marketing, HR & Management
Auckland University of Technology
03.2023 - 12.2025
Sales & Optical Assistant
Oscar Wylee
01.2023 - 02.2026