Evoke Create is a performance-based advertising company for health and life science brands, built to make efficient implementation a reality. As Operations Manager, I was brand lead for two large pharmaceutical companies. My position involved working on pharmaceutical promotional marketing, targeted to both healthcare professionals and consumers. This position required direction and coordination of all delivery-related activities for client submissions and ensured that project goals are met within the prescribed timeline, funding parameters and scope. These responsibilities included (but were not limited to):
- Creating, processing, and submitting Subpart H Binder Files for OPDP review.
- Creating advertising and marketing assets (storyboards) reflecting pharmaceutical label updates that are then submitted to the FDA for approval.
- Ensuring projects route compliantly and efficiently through client system, ensuring all marketing material adhere to the strict guidelines and processes to ensure FDA approval.
- Leading internal creative operations process(es) to enable appropriate tracking, workflow, and team communication on deliverables.
- Submitting projects for review in client's electronic review system (Veeva, Workfront, JIRA etc)
- Ensuring ongoing process-improvement to respond to changing brand needs that enables reliable delivery of integrated projects and advertising assets.
- Maintaining an open, clear line of communication regarding information and direction across practices and departments to ensure all members of development and delivery team are aligned on requirements.