Grace Tan
Willetton,WA
Summary
Results-driven Digital Communications and Marketing Professional with expertise in developing and executing communication strategies across websites, social media, and direct digital channels. Proficient in content creation using Adobe and Canva, website management, and audience engagement optimization. Strong analytical skills for performance evaluation and strategy adjustment.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Ronco Group
Perth, WA
03.2025 - Current
- Boosted brand visibility by executing strategic marketing campaigns, enhancing engagement.
- Aligned marketing strategies with business goals through cross-functional team collaboration.
- Increased audience interaction by managing social media content, fostering follower growth.
- Informed strategic decisions by analyzing market trends and consumer behavior insights.
- Enhanced campaign effectiveness by monitoring metrics, identifying optimization opportunities.
Digital Marketing and Subscription Executive
Paydirt Media Pty Ltd
West Perth, WA, Australia
08.2023 - 11.2024
- Enhanced customer service and database management for institutional subscriptions.
- Streamlined invoicing and debt management for subscription renewals and payments.
- Compiled and submitted CAB reports, generating weekly and monthly subscription data.
- Coordinated online event registrations with Football West for key multicultural events.
- Managed Paydirt Media's website and social media, ensuring consistent engagement and messaging.
- Facilitated event organization for major conferences, enhancing overall attendee experience.
Postal Service Officer
Australia Post
Perth, Australia
06.2021 - 08.2023
- Sorted mail according to size, shape and destination
- Monitored performance of junior team members and offered support
- Provided service and sales to walk-in customers
- Maintained excellent attendance record, consistently arriving to work on time
Education
Bachelor of Communication - Mass Communication, Screen Production, Marketing
Curtin University
Perth, Australia06.2022
WAUFP Western Australian Universities Foundation Program - Science Stream
University Western Australia
Perth, Australia01.2018
Skills
- Digital marketing
- Social media
- Sales support
- Planning and coordinating
- Online marketing strategies
- Email blasts and newsletters
- Google analytics
- SEO
- Web management
- Content creation
- Paid advertising
- Customer service
Accomplishments
- Plan, create, schedule, and manage social media content to grow audiences and increase engagement
- Design marketing materials, magazine covers, and digital creatives using Adobe Creative Suite and Canva
- Conduct photography and video production, including editing content for digital campaigns and events
- Update and maintain website content and pages, implementing on-page SEO best practices
- Plan, execute, and optimise EDM campaigns using HubSpot, EzyMessage, and Odoo
- Manage HubSpot CRM for lead tracking, marketing automation, and performance reporting
- Set up and optimise Google Ads, LinkedIn Ads, and Google Business Suite to support campaign objectives
- Manage and optimise Google Business Profile to improve local search visibility
- Support marketing for events, conferences, and exhibitions, including app development and administration
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Workrights
Full Working Rights in Australia
Timeline
Marketing Coordinator
Ronco Group
03.2025 - Current
Digital Marketing and Subscription Executive
Paydirt Media Pty Ltd
08.2023 - 11.2024
Postal Service Officer
Australia Post
06.2021 - 08.2023
WAUFP Western Australian Universities Foundation Program - Science Stream
University Western Australia
Bachelor of Communication - Mass Communication, Screen Production, Marketing
Curtin University