Grace(Zitang) Liao
Melbourne,VIC
Summary
Undergraduate brand designer with proven success at HereUR Cafe, specializing in visual communication and creative problem-solving. Developed impactful branding strategies and innovative menu designs that significantly increased customer engagement. Strong collaborator with keen attention to detail, driving effective marketing initiatives and ensuring high client satisfaction. Demonstrates a solid work ethic and excellent organizational skills in both team and independent environments.
Overview
5
5
years of professional experience
Work History
Brand & Logo & Menu Designer
HereUR Cafe
GuangZhou, China
07.2023 - 12.2024
- Problem-Solving: Quick thinking and resourcefulness in addressing challenges, and resolving issues efficiently. Identified needs of customers promptly and efficiently.
- Participated in design review meetings with client representatives regarding proposed solutions.
- Collaborated with marketing team on advertising initiatives designed to increase store traffic.
- Designed innovative strategies to capture the attention of potential customers through live experiences.
- Guided, established, and consulted on the visual branding strategy, including logo design, color schemes, and overall brand aesthetics.
- Collaborated with the client on menu design ideas that would appeal to target demographics.
Florist & Retail
Qn Flower
10.2021 - 01.2023
- Customer Service
- Multi-Tasking
- Decision-Making
- Management
- Financial Acumen
Retail Sales
W cosmetics
08.2019 - 08.2020
- Teamwork: Collaborating effectively with other managers and team members to achieve objectives.
- Adaptability: Flexibility in responding to changes in the workplace and industry.
- Communication: Strong verbal and written communication skills to convey information clearly to staff and customers.
Education
Bachelor of Design & Bachelor of Media Communication - Comunication Design & Screen
Monash University
Caulfield, VIC07-2026
College -
Canberra College
Canberra, ACT01-2020
High School -
Canberra Stromlo High School
Canberra, ACT01-2018
Skills
- Visual communication
- Brand strategy
- Creative problem solving
- Customer service
- Team collaboration
- Project management
- Attention to detail
- Video editing
- Creative and artistic
- Client satisfaction
- Project presentations
- Multi-tasking
- Branding and identity
- Teamwork skills
- Illustration
- Originality
- Communication design
- FLUENT IN AI production
Hobbies and Interests
- Passionate pet lover with a deep commitment to animal well-being.
- Compassionate approach and extensive knowledge of pet care, from nutrition to behavior.
- Enthusiasm for working with animals drives me to create positive experiences for pets and their owners.
Affiliations
- Love traveling, gaming, golfing and coffee
- Cat lover
- Own barista certificate
Languages
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Native/ Bilingual
English
Professional
Japanese
Elementary
Timeline
Brand & Logo & Menu Designer
HereUR Cafe
07.2023 - 12.2024
Florist & Retail
Qn Flower
10.2021 - 01.2023
Retail Sales
W cosmetics
08.2019 - 08.2020
Bachelor of Design & Bachelor of Media Communication - Comunication Design & Screen
Monash University
College -
Canberra College
High School -
Canberra Stromlo High School
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