Gracie Andrade
Bondi,NSW
Summary
Bringing a Bachelor of Business Administration degree and a demonstrated track record as a Marketing Specialist, my core strength lies in formulating and executing data-driven digital marketing strategies across diverse platforms. Thriving on utilising analytics to refine marketing campaigns, I contribute to business growth and enhance customer retention.
Overview
19
19
years of professional experience
Work History
Marketing Specialist
Own Business
04.2020 - Current
- Overall responsibility for developing market strategy for new and existing brands
- Represent clients across health and lifestyle industries providing advice and implementing new systems to enhance customer engagement:
- Origem Brazilian Jiu Jitsu - Established new CRM System
- Cosmic - Yoga instructor - Established Mail chimp newsletter; complete Auto message; Upgrade SM Strategies resulting in Open Rate of 43% and click through of 1.4%
- Tart it up - Assisted with website creation
- Down Under Enterprises - continued assistance with completed integration between NetSuite and HubSpot, focusing on mapping and workflow optimisation
- Provide comprehensive reports on geographic/product analyses, market segmentation, market share analysis, competitor analysis, pricing analysis, product evaluation to make informed recommendations
Marketing Coordinator
Rev. Bill Crews Foundation
04.2021 - 08.2023
- Responsible for all Social Media and established complete SM Strategy increasing reach and engagement:
- Facebook - increase by 30%
- Instagram increase by 150%
- Completed detailed and engaging content in eNewsletters resulting in an open rate of 40.6% and a click rate of 5%
- Conversion rates from advertisements - 27%
- Collaborated with Fundraising team and executed marketing initiatives for each campaign
- Reduced printing service costs by 40% through effective negotiation and vendor management
- Implemented a new marketing automation tool (Ortto)
- Developed donor journeys to enhance donor retention and engagement
- Developed informative materials and streamlined processes, enhancing guest awareness of all services available from the Foundation
- Developed a MARCOM availability guide, providing trainings, templates, and merchandising materials to reinforce branding and facilitate day-to-day operations
- Led the rebranding efforts for one of the Foundation's departments - Crews Café
Marketing Officer
Down Under Enterprises
09.2016 - 04.2020
- Coordinated, created strategy and delivered the creation of content for marketing and brand initiatives, including collateral, advertising materials, video and photography
- Prepared strategic marketing campaigns and launches with strong emphasis on milestones and outcomes, presented/reported to the directors and stakeholders
- Conducted extensive market research and segmentation of target audience to determine best strategy
- Drove brand growth, increasing brand awareness and building customer loyalty
- Managed the website including executing required changes and the creation of landing pages and forms
- Reviewed and reporting on data analytics, sharing insights, and making / implementing recommendations for change and improvements to KPI's
- Worked with external agencies to create successful campaigns including: Web Developers, Photographers & videographers, Events Managers and App Developers
- Championed the integration of new CRM – NetSuite to HubSpot allowing enhanced marketing strategies and improved customer experience through streamlined data management and targeted campaigns
- Established complex workflow solutions in order to automate and simplify marketing processes
Education Consultant
Superstudent Headquarters
04.2015 - 09.2016
- Increased the onshore outcomes up to 40%, providing an outstanding customer service and empathy towards students' needs, and correctly evaluation of their cases
- Undertook extensive research through Immigration sources, in order to develop a deeper understanding of various legislation and regulations relevant to clients' requirements
- Maintained a flawless record of 100% visa application approval, consistently achieving successful outcomes without a single denial.
Corporate Accounts Assistant
Citibank
04.2009 - 10.2013
Sales Representative
Cia Hering
01.2005 - 03.2009
Education
Bachelor of Business - Administration
Universidade Metodista De São Paulo - University
2013
Digital Marketing
General Assembly04.2021
Creating Excellent Communicators
NIDA06.2022
Mental Health First Aider
Mental Health First Aid AustraliaSkills
- Digital Marketing Strategy
- Marketing Campaign
- Brand Development
- Marketing Automation
- Client Retention
- Collateral Production
- Market Research
- Computer Skills: Microsoft Office Suite: Word, Excel, Teams, PowerPoint, Outlook
- Programs/Tools: Google Ads Facebook Ads/Business Manager Hootsuite Later Google Analytics Google Workspace HubSpot NetSuite Autopilot/Ortto Mailchimp Canva Trello
- Website Development: HubSpot Squarespace WordPress
Referees
Available on request
Languages
Portuguese
Spanish
English
Volunteering Experience
Positive Life Kenya | Kenya | Sep 2022
Timeline
Marketing Coordinator
Rev. Bill Crews Foundation
04.2021 - 08.2023
Marketing Specialist
Own Business
04.2020 - Current
Marketing Officer
Down Under Enterprises
09.2016 - 04.2020
Education Consultant
Superstudent Headquarters
04.2015 - 09.2016
Corporate Accounts Assistant
Citibank
04.2009 - 10.2013
Sales Representative
Cia Hering
01.2005 - 03.2009
Bachelor of Business - Administration
Universidade Metodista De São Paulo - University
Digital Marketing
Creating Excellent Communicators
Mental Health First Aider
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