Graeme Bagnall
Prahan
Summary
Results-oriented Business Development Executive with expertise in forging strategic partnerships and driving market growth. Skilled in market analysis and relationship management, delivering targeted marketing strategies that enhance client engagement and brand visibility. Strong collaborator with experience in Salesforce to meet and exceed business objectives.
Overview
7
7
years of professional experience
Work History
Account Manager/Business Development Executive
IQVIA
Dublin
09.2023 - 06.2026
- Developed strategic partnerships to enhance market presence and client engagement.
- Analyzed market trends to identify new business opportunities for growth.
- Collaborated with cross-functional teams to align sales strategies with company goals.
Business Development Executive/ Head of Marketing/ Account Manager/ Technical Writer
IQVIA
Dublin
09.2019 - 09.2023
- Held multiple roles with diverse responsibilities in a specialist health technology company, contributing to overall operational effectiveness.
- Managed key accounts on a European & domestic level, leading scheduled client acct mgmt. meetings, handling and documenting change control notices, client requested SOWs and driving successful re-contracting/SLA discussions.
- Developed and executed curated outreach initiatives/strategies based on defined customer personas culminating in exploratory sales calls with relevant leads.
- Drove a strategic review leading to the stepping away of a historical failing patient foundation market to a more lucrative pharmaceutical observational studies market.
- Led website overhaul and modernization efforts to enhance branding and marketing materials. Subsequently took on the responsibility to produce a product webpage post-acquisition.
- Managed the company's official social media accounts with a regular pipeline of relevant company updates and thought leadership pieces on industry trends funneling traffic to the website.
- Authored detailed product case studies on complex, disease specific applications, such as neurofibromatosis, cystic fibrosis & spinal muscular atrophy.
- Produced informative and professional pieces showcasing interesting client services, developments within the company and finger-on-pulse articles about relevant industry trends.
- Collaborated with team to enhance brand visibility through conferences and targeted outreach initiatives.
- Presided over the creation and execution of bespoke detailed technical proposal documents for a wide variety of customers with varying needs for differing implementations.
- Lead weekly sales pipeline meetings CRM, and also worked as a team of 2 to handle the conversion from a legacy CRM system to Salesforce post-acquisition.
- Created, curated and developed a sales slide deck covering the company's wide breadth of capabilities and services for external sales and internal door opener presentations.
- Contributed to company acquisition efforts, such as a rebrand of existing company materials and strategic messaging updates including a complete overhaul of the aforementioned sales presentation material.
- Conducted detailed market research for new markets to serve, specifically research was concerned with APAC, looking at developed countries within the region who may have need of patient registry/ EDC software
Education
B.Sc. - Business and Management
Dublin Institute of Technology
DublinSkills
- Sales strategies
- Lead generation
- Account management/ Customer Success
- Marketing campaign development
- Market analysis/research
- Strategy for marketing and sales
- Project coordination
- Client relationship management
- Proficient in Microsoft Teams Excel, Word and Co-Pilot, as well as Salesforce
Timeline
Account Manager/Business Development Executive
IQVIA
09.2023 - 06.2026
Business Development Executive/ Head of Marketing/ Account Manager/ Technical Writer
IQVIA
09.2019 - 09.2023
B.Sc. - Business and Management
Dublin Institute of Technology