Globally recognized B2B sales leader, international keynote speaker, bestselling author of three books (Deep Selling, The Future of the Sales Profession and Sales Transformation.
Award-winning thought leader on the future of sales. Ranked in the Top 25 Global Sales Leaders (Crunchbase) and named among the Top 50 Global Sales Experts & Influencers (Thomson Reuters).
A LinkedIn Top Voice award winner with more than 35 years' experience driving sales growth, transformation, and innovation across global industries.
Guest blogger for entrepreneur.com, Crunchbase, Salesforce, HubSpot
Overview
37
37
years of professional experience
Work History
Co-Founder & Head of Growth
GRO3
08.2024 - Current
Evaluated market trends to identify emerging opportunities and inform strategic decision making.
Created a Nearbound framework with key partners for rapid market expansion.
Secured lucrative partnerships by establishing strong relationships with key industry players.
Established foundational processes for business operations.
Co-Founder & CEO
Qoos.ai
01.2022 - Current
Leading development of the world's first AI-Guided Selling platform. Pioneering use of AI and buyer intelligence to transform the way sales teams engage with modern customers.
Founder & CEO
SalesTribe
01.2016 - 07.2024
Built and launched one of the world's first sales transformation company focused on aligning modern B2B sales with the empowered, buyer-led era.
Guided multinational enterprises through digital sales transformation and buyer engagement strategy.
Created the first community (Tribe) for B2B sellers to get upskilling: content, coaching, and career advancement.
Established global reputation for insight into the future of B2B selling.
Head of Sales
Experian
05.2015 - 05.2016
Lead of large team of Strategic Account Managers, Pre-sales and Bid Teams.
Created the first Sales Enablement function - cross functional.
Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs.
Increased sales revenue by implementing innovative marketing strategies and optimizing team performance.
Launched new products successfully by collaborating with cross-functional teams and executing comprehensive go-to-market plans.
Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
Director of Sales
The Attachmate Group
01.2006 - 04.2013
Managed team of sales representatives, providing guidance, coaching and support.
Achieved regional sales targets through effective territory management and relationship building with key clients.
Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team.
Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly.
Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
Director of Sales and Business Development
British Telecom (BT)
01.2003 - 12.2006
Hired and managed a large a diverse team of sales & marketing personnel to address the burgeoning market for content and value-added services on broadband connections to the home.
Developed the the strategic GTM propositions for a new venture within BT Group - intrapreneurship.
Conducted extensive market research to drive strategic innovation and product development. Market-led innovation program development.
Executive & Senior Sales Roles
Corporate Sales Leadership Roles
01.1989 - 2003
Held various senior B2B sales and sales leadership positions across IT, telecommunications, finance, and media sectors. Developed, mentored, and led high-performance sales teams in the UK, Australia, and Asia-Pacific.
Executed complex multi-channel sales strategies for blue-chip clients.
Education
MBA (Exec) -
RMIT University
No Degree - Leadership Decision Making
London Business School
London
08-2005
No Degree - Finance
University of Melbourne (Melbourne Business School)
Past: Hutchison Telecom, BT, Compuware, Attachmate, Experian, among others.
SPEAKING ENGAGEMENTS & MEDIA
Frequent keynote speaker at global sales, tech, and business transformation events. Featured in top industry media and publications on the future of sales and AI in business.
Timeline
Co-Founder & Head of Growth
GRO3
08.2024 - Current
Co-Founder & CEO
Qoos.ai
01.2022 - Current
Founder & CEO
SalesTribe
01.2016 - 07.2024
Head of Sales
Experian
05.2015 - 05.2016
Director of Sales
The Attachmate Group
01.2006 - 04.2013
Director of Sales and Business Development
British Telecom (BT)
01.2003 - 12.2006
Executive & Senior Sales Roles
Corporate Sales Leadership Roles
01.1989 - 2003
MBA (Exec) -
RMIT University
No Degree - Leadership Decision Making
London Business School
No Degree - Finance
University of Melbourne (Melbourne Business School)